3. Strengths
A high number of events for people to attend (78)
Extremely credible people collaborating on certain events
Interaction on social media sites
Worthwhile prizes that make people want to participate
Asking professors to make it a class requirement/extra credit opportunity
Tying popular people/events to entrepreneurship to promote GEW
Weaknesses
Doesn’t always feel applicable to non-business students
Some students might not feel compelled to go on their own
No incentives to bringing friends with you to events
Reach students in places they go every day
SWOT
4. Opportunities
Positioning GEW as a major Penn State event alongside THON
A successful week could yield positive publicity for Penn State and GEW
National
Building awareness with social media and word of mouth tactics because of
our large campus setting
Creating awareness for local downtown and State College businesses
participating in this year's events
Threats
Week before Thanksgiving break is very packed for students with classes, and
last minute assignments, not as many people could show up
Increased competition this year from new GEW hosts, especially new regional
hosts
SWOT Continued
5. Asked ENTI Professors, student
organizations, and sponsors to write
blogs for the GEW PSU website
12 Responses posted throughout October
and November
Blogs
6.
7. Way to introduce freshman, and PSU
students to resources on campus and
downtown
Win a pizza party with President Barron
Selfie Challenge
11. Onward State (2)
CDT
CCG
Daily Collegian (2)
GEW National Website
Toilet Paper
Media Hits
Penn State News (7)
Smeal Statement
EO GESA
Beaver Stadium
Program (OSU Game)
New Leaf Initiative
12. Social Media
Facebook
381 Likes to 468 from October 1st- December
7th
Twitter
273 Followers to 326 Followers during Promo
Week and GEW
