Successfully reported this slideshow.
Lisa M. Chmiola, CFRE
AFP San Antonio Chapter June 19, 2014
@houdatlisa Lisa.Chmiola@st-agnes.org
How many social media
platforms/applications can you
name?
Prizes for contestants with the
most!
Hot Apps
Facebook
Twitter
LinkedIn
Pinterest
Instagram
You Tube
Up and Coming
SnapChat
Vine
FourSquare
Tumblr
Awareness
EngagementIntegration
Discovery
CultivationSolicitation
It’s see and be seen:
37% increase of Facebook fans
46% increase in Twitter followers
Social media growing at a faster rat...
List
Invite
Build a team
It’s all about making, involving fans and friends:
Top action Millennials take online: connecting to an
organization’s soc...
Share meaningful content
Call to action
Respond, don’t ignore!
It’s not just about the dollars…
48% of prospect researchers use social media at
least daily for work
85% use social media...
… but it really is!
Focusing on online giving adds dollars:
14% increase in # donations and online revenue
25% increase in...
Development plan comes first
Determine communication channels
Develop social media plan
Importance of the #
Internal plan first
Measurement
Used direct mail, email, social media
Results:
1. Online revenue increased by 422%
2. Facebook traffic increased 59%, and more
than 304% from m.facebook.com ove...
Lessons learned:
1. Calendar campaign posts
2. Test everything; don’t be afraid to make
changes
3. Develop a message that ...
Integrated social
media into
annual appeal
Ramped up social media engagement
before integration into appeal
Established task force of staff, volunteers
and donors to...
Results:
Online donations = 21% of revenue
Mobile traffic increased 78%
Significant increase in social media activity
Challenge = young alumni still in college
Focus on relationships while still students
Stay connected via social media post...
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Social Media & the Development Plan: pairing up for a #fundwin
Upcoming SlideShare
Loading in …5
×

Social Media & the Development Plan: pairing up for a #fundwin

865 views

Published on

The current state of social media, the social media cycle as related to the fundraising cycle, and case studies of nonprofits successfully using social media to impact fundraising. Presented to AFP San Antonio Chapter June 19, 2014

Published in: Social Media, Technology, Business
  • Be the first to comment

Social Media & the Development Plan: pairing up for a #fundwin

  1. 1. Lisa M. Chmiola, CFRE AFP San Antonio Chapter June 19, 2014 @houdatlisa Lisa.Chmiola@st-agnes.org
  2. 2. How many social media platforms/applications can you name? Prizes for contestants with the most!
  3. 3. Hot Apps Facebook Twitter LinkedIn Pinterest Instagram You Tube Up and Coming SnapChat Vine FourSquare Tumblr
  4. 4. Awareness EngagementIntegration
  5. 5. Discovery CultivationSolicitation
  6. 6. It’s see and be seen: 37% increase of Facebook fans 46% increase in Twitter followers Social media growing at a faster rate than email or website traffic – 8th annual eNonprofit Benchmarks study, 2013 social media growth
  7. 7. List Invite Build a team
  8. 8. It’s all about making, involving fans and friends: Top action Millennials take online: connecting to an organization’s social media channels to stay engaged with updates. 84% of respondents call on friends when fundraising. 40% promote a cause on social networks. – Millennial impact study stats
  9. 9. Share meaningful content Call to action Respond, don’t ignore!
  10. 10. It’s not just about the dollars… 48% of prospect researchers use social media at least daily for work 85% use social media to find details related to employment, education, relatives and marital status 62% use it to identify interests, causes or missions for which prospect may have affinity – WealthEngine white paper “Fundraising’s Social Revolution: How Social Media is Changing Nonprofit Culture and Practice”
  11. 11. … but it really is! Focusing on online giving adds dollars: 14% increase in # donations and online revenue 25% increase in monthly giving, which was 16% of online giving – 2014 eNonprofit Benchmarks study (2013 results)
  12. 12. Development plan comes first Determine communication channels Develop social media plan
  13. 13. Importance of the # Internal plan first Measurement
  14. 14. Used direct mail, email, social media
  15. 15. Results: 1. Online revenue increased by 422% 2. Facebook traffic increased 59%, and more than 304% from m.facebook.com over same period in 2012 3. Website traffic on World Refugee Day up 50%
  16. 16. Lessons learned: 1. Calendar campaign posts 2. Test everything; don’t be afraid to make changes 3. Develop a message that engages broad audiences
  17. 17. Integrated social media into annual appeal
  18. 18. Ramped up social media engagement before integration into appeal Established task force of staff, volunteers and donors to share messaging Measured as posted – but not immediately
  19. 19. Results: Online donations = 21% of revenue Mobile traffic increased 78% Significant increase in social media activity
  20. 20. Challenge = young alumni still in college Focus on relationships while still students Stay connected via social media post- graduation

×