Facebook, YouTube, and Twitter—these are just a few of the tools EducationUSA advisers are using around the world to help international students learn about and connect with educational opportunities at U.S. universities and colleges. Even in the more remote and less populated areas, social media is playing a stronger role each day in making those connections. EducationUSA is a U.S. Department of State-supported
network of more than four hundred advising centers in 170 countries around the world.
Each year, EducationUSA advisers provide millions of international students with accurate, comprehensive, and current information about how to apply to U.S.
colleges and universities. EducationUSA staff also work with U.S. higher education professionals to promote international student recruitment. Virtual outreach is a vital component to this endeavor. This report focuses on the successes of the
EducationUSA network’s global virtual outreach in 2013, including a review of the most commonly used social media, video channels, and micro/ traditional blogs.