The document provides an overview of the capabilities of the Tracx Social Business Management Platform. The platform allows users to monitor social media conversations and track key metrics. It also provides tools for influencer analysis, content optimization, and collaboration across departments. Additional features include social listening, geo mapping, web analytics integration, and custom reporting and dashboards.
Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.
Social Hive Index is MSLGROUP's proprietary software and approach for benchmarking social engagement, in context, with customization. For more, see: http://socialhiveindex.mslgroup.com.
My presentation on the Social Signals on Search panel, with Joe Hall, and Kris Jones. Covers how the search and social landscape has changed, search and social, and real-time marketing.
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
How to Expand Your Local Footprint with Digital MarketingRich Brooks
For retailers and small business owners, digital marketing has gone from novelty to necessity. Many are eager to jump in but don’t know where to start. From Twitter to Facebook, from SEO to email marketing, this workshop will provide everything you need to drive more traffic to your website and your storefront.
You'll discover the framework for developing a digital marketing action plan, which channels to focus on, and specific tools and tactics that will expand your local footprint.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Krystyl Baldwin presents Hootsuite at the Emerging Media Conference in San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
How to Use Social Media to Find New LeadsBrandwatch
There is a wide array of practical uses of employing a monitoring tool, from tracking coverage to conducting market research. One use that many don’t often consider however, is to hunt for leads.
Starting out is a different act depending on which type of business you run/work for. It can be a particularly powerful weapon for B2B companies to source leads that may be willing to investigate their services.
This presentation explains how you can generate leads with social media.
Webinar: Take Your Brandwatch Data AnywhereBrandwatch
Using a powerful platform for your social listening is great, but what happens when you want to take your data out of that platform?
In our webinar slides, our product manager discusses all things API, including:
- What an API is and how it works
- Examples of how the API can be used
- The value of our partnership with Gnip
More info can be found here: http://bit.ly/1iCwY30
My presentation on the Social Signals on Search panel, with Joe Hall, and Kris Jones. Covers how the search and social landscape has changed, search and social, and real-time marketing.
Presentation for Loyalty Labs client immersion day on hot topics in digital marketing. Audience of smart, rigorous emarketers with robust curriculum and practices in direct marketing, crm, search and other data-driven, accountable marketing disciplines. Objective: to introduce a theoretical approach in influencing consumers and offer additional forms of ROI that complement lifetime value of direct influence such as brand, consideration, new market development and search effect from Social Marketing.
Real-Time Marketing in a world of Search and SocialRob Garner
Presentation at Pubcon 2011 on the Navigating Social panel. Covers the changing landscape of real-time, search, and social, Google+, and what it means to means to real-time publishing and business.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
How to Expand Your Local Footprint with Digital MarketingRich Brooks
For retailers and small business owners, digital marketing has gone from novelty to necessity. Many are eager to jump in but don’t know where to start. From Twitter to Facebook, from SEO to email marketing, this workshop will provide everything you need to drive more traffic to your website and your storefront.
You'll discover the framework for developing a digital marketing action plan, which channels to focus on, and specific tools and tactics that will expand your local footprint.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Salesforce Social studio February 2016 Release NotesRobin Leonard
Some VERY exciting updates here for Salesforce Social Studio in their latest release.
I'm particularly excited about:
New sentiment algorithm that learns based on user feedback! (huge change)
Can listen and engage with Instagram Hashtags
FB boosting and ad budget approval from within Social Studio
Analyze is becoming more like Radian6 - you can drill down etc
Social Customer Care integration is getting smoother
Krystyl Baldwin presents Hootsuite at the Emerging Media Conference in San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
How to Use Social Media to Find New LeadsBrandwatch
There is a wide array of practical uses of employing a monitoring tool, from tracking coverage to conducting market research. One use that many don’t often consider however, is to hunt for leads.
Starting out is a different act depending on which type of business you run/work for. It can be a particularly powerful weapon for B2B companies to source leads that may be willing to investigate their services.
This presentation explains how you can generate leads with social media.
Webinar: Take Your Brandwatch Data AnywhereBrandwatch
Using a powerful platform for your social listening is great, but what happens when you want to take your data out of that platform?
In our webinar slides, our product manager discusses all things API, including:
- What an API is and how it works
- Examples of how the API can be used
- The value of our partnership with Gnip
More info can be found here: http://bit.ly/1iCwY30
A series of modules on project cycle, planning and the logical framework, aimed at team leaders of international NGOs in developing countries.
New improved version of Writing Project Proposals in February 2014.
ZoomSphere is the ultimate brand management tool. Publish and schedule content to your social media profiles, extract deep analytics, monitor brands and generate reports. A slick and intuitive UI makes ZoomSphere a powerful tool for empowering engagement with your brand!
Social media research is comparatively a new field of communication research. To do research in this field there is a need of understanding the sourcing and discovery tools, publishing and promotion tools, design tools, verification and validation tools.
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
Social Media Command Center - Simplify360Simplify360
The objective of this deck is ;
1. To showcase the strength of Simplify360 as a Social
Business Intelligence Platform.
2. To illustrate how you can use Simplify360 across
business functions of an organization.
3. To demonstrate how your organization can benefit from
setting up Social Media Command Center
We present Social Proxy, a SaaS platform that allows users to manage their Social Network accounts and to perform Trend and Sentiment Analysis on Social content.
The main services that the platform provides are:
- Social Accounts Management
- Monitoring
- Trend and Sentiment Analysis
- Analytics
- Campaign Management.
Social Proxy development started in 2010 and it is used in production since 2011. It has been used in Italy by important partners and customers, including NTT Data Italy, Coop Italia, Dolce & Gabbana, Benetton and Giunti Editore.
Some of the developments of Social Proxy were co-funded through the Regione Toscana research project SenTaClAus – http://sentaclaus.netseven.it
Analyze
- Shareable Dashboards
- Customer Service Workflow Metrics
- Additional Data Filters In Workbenches
- Journey Screen in Command Center
Publishing
- Web Analytics Date Variables
- Shared Content Labels
Engage
- Reply & DM with Rich Media on Twitter
- View Twitter DM History
- Sentiment and Influence Score in Engage
- Facebook Multi-Photo Display
Automation
- Build Threshold Alerts
- Create Post Labels to Identify @Mentions
- Drafts & Shared Content for Mobile
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Measuring And Monitoring Activities on Social MediaPepovski Darko
Key points in this presentation:
- Metrics
- On site
- Off site
- Software
- How best to ensure accountability in SM
- SOCIAL MEDIA RISK MANAGEMENT PRACTICES
- Goal Setting
- Takeaway Tips
2. • See your social activity at a
glance, including how engaged
your audiences are, what themes
drive their conversations, and
how your social landscape is
changing in real-time.
• Understand how your social
activity breaks down by network
and how it is trending over time.
• Toggle between earned, owned,
or combined view of your social
presence by selecting your
desired source..
Tracx Social Business Management Platform
3. • Tracx collects full conversation
threads, not just keyword or
product mentions. This provides
you with more context and
deeper insight into customer
perceptions than 1st generation
social platforms.
Social Conversation Orientation
4. • Monitor the evolution of any social conversation over its life span, including the rate of interactions, demographics,
and sentiment trends as the conversation evolves.
Conversation Analysis
5. • Get a full view of an individual’s social presence with Tracx ID Unification, which automatically stitches together
multiple social profiles operated by the same person.
• Compare influencers to each other across key metrics such as volume, reach, impact, and quality.
• Compare an influencer’s actual vs. potential reach, and identify their most active days and times to post.
Influencer Management
6. • Measure the performance of your social channels across all of your KPIs.
• Compare your owned accounts to each other and against competitors.
• See which pages are the most active and engaging, and which have the most reach.
Owned Media
7. • Optimize your content for maximum consumer engagement with data-driven recommendations on what type
of content to post (text, link, photo, or video) and which audiences to target.
Community Management
8. • Gain instant access to top trends on the social web, including the most popular videos, images, links, hashtags
and more.
• Seamlessly embed trending content directly into the publishing module where you can customize your post.
Community Management (cont.)
9. • Publish to Facebook, Twitter, LinkedIn and
Google+.
• Attach and shorten links, embed and videos,
geo-target posts, use pre-approved templates,
and schedule posts on an editorial content
calendar.
Publishing
10. • Build social streams configured by topic, network, sentiment, geography, owned social pages, and many
other attributes.
• View original posts and interactions, respond inline or submit for approval, re-tweet, favorite, like, or send
posts to CRM.
Social Streams / Engagement
11. • Team managers can define targets to measure their teams against, including average time to find, reply, and close
posts.
• Cases can be tracked throughout the lifecycle of their workflow stages.
• Individual team member statistics indicate how many cases are assigned, open, and closed per team member.
Collaboration: Team Performance
12. • Assign posts to colleagues or teams, apply a custom tag, or indicate a workflow stage such as “in progress.”
• Notify colleagues by email that a social post has been assigned to them and action is needed.
Cross-Departmental Workflows
13. Social Discovery: Trend Search
• Enter ad hoc searches to see the hot trends, new trends, and popular URLs associated with your search.
• See which trends are ascending, descending, and what their distribution looks like across social networks over
time.
14. • View hotspots of activity by geography at the global, country, regional and street-level views.
Tracx Geo Heat Maps
15. Geo Heat Maps: Post-Level View
• Visualize social posts at the street level and leverage geographic context to tailor your responses.
16. • Overlay social activity with web analytics (Google Analytics, Omniture, Facebook Insights) to understand
the impact of social campaigns on web traffic.
Web Analytics Integration
17. • Tracx Social Leads mines conversations across the social web to automatically identify relevant sales
prospects for your company – at every stage of the customer buying cycle. Better target your
communications based on exactly where customers are in the buying process, while providing a way to
show real return-on-investment (ROI) for your social programs.
Social Leads Management
18. • Send a Social Lead to your CRM system with a single
click.
• Lead is automatically injected into your existing CRM
system dashboard and workflow.
• Relevant post content is included in the “description”
field to provide added context to your sales or contact
rep.
CRM Integration
19. • Download 9 customizable reports with a single click, and generate your preferred file type (PDF, Excel,
CSV, XML, JSON).
• Reports can be pre-scheduled for automatic delivery (daily, weekly, monthly) to email distribution lists.
Reporting
20. v
• Design your own dashboards, using intuitive drag-and-drop widgets to select, position, and customize the
display of any chart or metric in Tracx.
• Custom dashboards can be assigned to specific users, who can then edit and save their own views.
• Drill into any widget to generate data streams, and export custom dashboards as PDF reports.
Custom Dashboards