This document outlines 10 benefits of responding quickly to customer queries on social media: 1) It serves customers similar to a call center. 2) Responding makes the brand transparent and shows it cares about customers. 3) Quick responses engage audiences and promote the brand as socially active, approachable, and helpful.

2. #1. It serves (almost) same as a
call center

3. #2. It makes your brand
transparent

4. #3. It shows that your brand
cares about the customers!

5. #4. It makes audience more
and more engaged

6. #5. It spreads that you are
socially active and
approachable

7. #6. People demand quick
response to their queries.
(no matter when they make it)

8. #7. People take your brand
positively when you respond
them!

9. #8. Responding promotes that
your brand is responsible and
communicative

10. #9. Audience will find your
brand helpful (and worth
using )

11. #10. Well, often you can
convert questions into sales!