Social Media Master Class
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The document discusses social media and provides tips for businesses to utilize various social media platforms. It defines social media as tools and sites that allow people to share content and have online conversations. It then provides questions businesses should consider to engage customers on social media. Finally, it offers specific guidance on starting a company blog, using Facebook pages, engaging fans, and measuring social media results.
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It’s a New Year and Social Media is increasingly becoming an invaluable business tool. Whether you’re active in Social Media or not, people are talking about your brand. If it’s not your brand specifically, it’s your industry or your competitor. It’s time to take action to ensure you have a positive brand reputation on Social Media to attract customers and clients you want.
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This PowerPoint presentation discusses using social media, especially Facebook, to promote businesses. It begins with an agenda that covers the major social networks like Twitter, LinkedIn, blogging and Facebook. It then discusses why social media is important for businesses and how to create a Facebook business page. The presentation emphasizes engaging with customers on social media through things like contests and promotions. It provides tips for both free and paid promotion of business pages on social media platforms.
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This document discusses the benefits of social media for businesses and provides tips for getting started with social media marketing. It notes that social media can increase sales, brand awareness, and lead generation. It then gives advice on setting goals, learning social media etiquette, engaging customers on sites like Facebook and Twitter, monitoring brand presence, and measuring results.
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Introduction to Social Media Marketing Workshop Mountain Home, AR
Introduction to Social Media Marketing Workshop Mountain Home, ARArkansas State University Small Business & Technology Development Center
Powerpoint provided by the Arkansas State University Small Business and Technology Development Center at an Introduction to Social Media Marketing for Small Businesses workshop in Mountain Home, AR Tuesday, July 24, 2012.Social Media 101
An overview of Facebook, Twitter, LinkedIn and blogging and why they are effective way to market your small business.
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Social Media Master Class
- 1. Social Media
- 2. What Is Social Media? People using tools (like blogs and video) & sites (like Facebook and LinkedIn) to share content and have conversations online
- 3. The Big Reveal Social Media requires a lot of time and effort. Social media takes time to yield results. Not every business will benefit equally from investing in Social Media.
- 4. Which Types of Business get the Most out of Social Media
- 7. You've got to have answers to these questions? Who are you? Why are you in business? Why do (should) your customers love you? What do you believe in? What makes you unique? What is your story?
- 8. But how do we get started?
- 9. Take a baseline measurement Visitors and sources of traffic Network size (followers, fans, members) Quantity of commentary about brand or product?
- 10. Listen
- 15. Engage – Join the conversation
- 17. What's next?
- 21. Company Blog – Why your business needs one Keeps your clients/customers informed Blogging gets you noticed and referenced in your industry’s conversation Blog content used by Facebook and eNewsletter Great for improving your search engine ranking
- 22. Blogging Tips http://bit.ly/100examples Blog should be part of your domain - www.yourcompany.co.nz/blog Be focused – content should pertain to your mission, embody your values, be targeted & illustrate USPs Write with passion and sincerity. A blog is no place for a press release.
- 23. More… Blogging Tips Encourage conversation – comments Encourage guest blogging Be consistent Make sure your writing skills are up to snuff Share the love – be generous with your links Make sharing easy
- 25. Reviewing a great blog www.socialmediaexaminer.com/
- 27. Facebook Page vs Profile Profiles are for People Pages are for Businesses Against the rules for businesses to have profiles Can include a “like” box on their blog or website to promote their facebook page Pages can have unlimited fans
- 28. Facebook Welcome Page Branding 'Like' Calls to action Links back to website
- 29. Engage Your Fans Sweepstakes User generated contests Coupons Group deals Favourite Picks Trivia http://www.wildfireapp.com/
- 30. Measure Results
- 33. Facebook Analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, Video sentiment on Facebook your fans Plays