My slide deck from my May 7 2011 presentation at Social Media Marketing Unplugged in Calgary, AB.
I walked through the David Suzuki Foundation's online acquisition strategies.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.
My slide deck from my May 7 2011 presentation at Social Media Marketing Unplugged in Calgary, AB.
I walked through the David Suzuki Foundation's online acquisition strategies.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
How Top Nonprofits Drive Traffic to Their Websites [WEBINAR]WeDidIt
Learn how organizations like AARP, Wikipedia, and WWF drive traffic to their sites and appeal pages.
Struggling to get traffic to your nonprofit’s website? Does it feel like no one is listening or reading when you publish new material?
You’re not alone! Plenty of nonprofits struggle with grabbing a share of attention in a very crowded online world.
So how do you rise above the noise and drive traffic to your org’s content and online fundraising appeals?
You need the right plan!
Join us for a free webinar, “How Top Nonprofits Drive Traffic To Their Websites” and learn the how and why of getting your organization’s web content in front of a bigger audience.
Highlights and Insights from Social Media Marketing World 2019Mel Kettle
This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
Socially Challenged? Not Us! Using Social Media to Advance Your LibraryLOUIS Libraries
Presented by Jaime K. Barrilleaux, LOUIS
Social media, such as Facebook and Twitter, is a powerful, viable (and free!) tool for academic libraries. Networking sites can be used to market your services, provide real-time updates, and promote library events. Learn how to get started making your presence known, ways you can use social media to benefit your library (and why you should), and ways you can manage it so that it doesn’t consume your life.
How to Make Volunteering Work for All Your EmployeesVolunteerMatch
On June 13, 2017, VolunteerMatch and Bright Funds teamed up to discuss how to create a multi-faceted corporate volunteer program to engage all employees.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Nonprofit Insights: Tapping into the Power of National Days and Weeks of ServiceVolunteerMatch
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers.
How can nonprofits balance the potential benefits of #GivingTuesday?
In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
GivingTuesday is coming to Canada on December 3, 2013! It is a new Canadian day of giving and volunteering, taking place each year after Black Friday and Cyber Monday. The movement encourages individuals and organizations to join together and find innovative ways to give back to the charities and causes they support throughout the holiday season.
Join Network for Good to learn about trends in corporate-cause partnerships and the 5 must-have components of awesome and effective cross-sector alliances. These tips will help your collaborations drive impact this #GivingTuesday - and all the Tuesdays after that.
Speaker Information:
Kate Olsen is Vice President of Strategic Projects at Network for Good, a leading digital giving platform in the U.S. Kate executes corporate strategy and growth initiatives and spearheads thought leadership for the enterprise team, helping companies extend the reach of their cause-related initiatives and better engage with nonprofits, consumers and employees through charitable giving.
www.givingtuesday.ca
@GivingTuesdayCa
#GivingTuesdayCa
How Top Nonprofits Drive Traffic to Their Websites [WEBINAR]WeDidIt
Learn how organizations like AARP, Wikipedia, and WWF drive traffic to their sites and appeal pages.
Struggling to get traffic to your nonprofit’s website? Does it feel like no one is listening or reading when you publish new material?
You’re not alone! Plenty of nonprofits struggle with grabbing a share of attention in a very crowded online world.
So how do you rise above the noise and drive traffic to your org’s content and online fundraising appeals?
You need the right plan!
Join us for a free webinar, “How Top Nonprofits Drive Traffic To Their Websites” and learn the how and why of getting your organization’s web content in front of a bigger audience.
Highlights and Insights from Social Media Marketing World 2019Mel Kettle
This presentation provides an overview and some insights Mel Kettle shared following her attendance at Social Media Marketing World in San Diego in March 2019.
Socially Challenged? Not Us! Using Social Media to Advance Your LibraryLOUIS Libraries
Presented by Jaime K. Barrilleaux, LOUIS
Social media, such as Facebook and Twitter, is a powerful, viable (and free!) tool for academic libraries. Networking sites can be used to market your services, provide real-time updates, and promote library events. Learn how to get started making your presence known, ways you can use social media to benefit your library (and why you should), and ways you can manage it so that it doesn’t consume your life.
How to Make Volunteering Work for All Your EmployeesVolunteerMatch
On June 13, 2017, VolunteerMatch and Bright Funds teamed up to discuss how to create a multi-faceted corporate volunteer program to engage all employees.
Welcome to the Google Grants program! In this introductory session we will:
1. Cover program details and the application process, plus the requirements, limitations, and best practices for adwords campaigns.
2. Show you how to maximize performance through optimization techniques.
WHAT IS GOOGLE GRANTS?
Google Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Grants empowers non-profit organisations, through USD 10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.ca.
That’s right, $10,000/month of free adwords from Google for eligible charitable nonprofits. Apply today.
OUR PRESENTER
Alan serves as the Associate Director for the Digital Marketing team at Cardinal Path after joining the group in early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.
Ways to use Facebook to continue to grown your business in 2017. Includes content strategy, where to find ideas for what to share, and the various types of effective Facebook advertising in 2017. Presented by Amy Neumann, Advance Ohio, and Leah Persons, Visia Marketing, July 27, 2017 at the Willoughby Western Lake County Chamber of Commerce in Ohio.
Many businesses struggle for what to post on their social media. It's important to find the right content that resonates with your audience and makes them want to keep coming back for more. Here we discuss how to decide what to post, where to get your content from and how much content you need to find and share to keep your audience captivated.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
How Infusionsoft Does Social Media MarketingInfusionsoft
Insights from VP of Communications, Kathy Sacks, on how Infusionsoft adopts and leverages social media marketing to grow the business. Great example for small business owners and entrepreneurs to draw from.
Questions? @KathySacks or @Infusionsoft
--
Web: http://www.infusionsoft.com/
Blog: http://www.infusionblog.com/
Crazy beard pronouncements:
1) Organizations can't raise money online
2) Individuals can raise money online
3) Social media => acquisition => $$
Deck for Social Media Club Vancouver's summer nonprofit and education event.
Similar to Social media marketing unplugged jan 2011 (20)
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on July 20, 2022.
https://events.techsoup.org/e/m85bvc/
Almost every organization has two superpowers. The first is the data that they have packed away in databases and spreadsheets, often collecting virtual dust on their servers. The second is the visual faculties of their donors, clients, board members and staff members. While most of us glaze over at the sight of a spreadsheet, humans are wired to process visual information at lightning speed. By visualizing our data, we make it more accessible and usable.
You will leave this webinar with a clear understanding of:
The two superpowers organizations have and how to wield them more often and more effectively;
How you can use data visualization (aka data viz) to address key problems you face showing and evaluating your impact;
The types of visualizations that work best for different purposes; and
How to turn a good viz into a great one.
Hosted by TechSoup Connect BC on June 7, 2022.
https://events.techsoup.org/e/m6r8cn/
Every charity wants to do as much as possible with the funds that they have. However, the pressures of the last two years have accentuated this need even further. One way to make your donors’ dollars go further is to be smarter at managing your third-party suppliers.
Learn how to create effective and easy-to-follow procurement processes, with simple tips and examples for every nonprofit. Our expert presenter will cover:
Finding the best value
Sourcing and contract management
Supplier and savings management
Hiring compliant suppliers who share your values
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryNetSquared Vancouver
Hosted by TechSoup Connect BC on May 17, 2022. Featuring expert presenter Aine McGlynn, PhD.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-show-dont-tell-how-your-data-can-reveal-your-impact-story/
This webinar will help you identify stories in your data. Think you don’t have any data-based stories to tell? You’ll be surprised how much data you can find when you start to look for it, apply logic to it, consolidate it, and make it available to your stakeholders – both internal and external.
We’ll help you identify gaps in your data and show you how to think about collecting better data to tell even more in-depth and nuanced stories about your work.
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on May 4, 2022. Featuring Kevin Christopher-George.
https://events.techsoup.org/e/m6tkaz/
This thirty minute session is for nonprofit leaders that are on a digital transformation journey with a SaaS/Cloud provider.
You'll learn how to establish a relationship that will make them both successful. During the chat we'll talk about things that strain said relationships and what can be done to help get things on the right track.
The advice being shared will help participants (re)focus on getting the value they sought when they first subscribed to the SaaS/Cloud solution, while ensuring that the next relationship they create is founded on transparency, accountability and mutual success.
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueNetSquared Vancouver
From TechSoup Connect Western Canada's April 5 event with Paul Orlando.
https://events.techsoup.org/e/mjf6u7/
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate donor/member acquisition costs and lifetime value.
Author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics. Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.
You will learn:
Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
How to manage the cost of growth along with potential value generated.
The difference between growing and scaling a nonprofit.
Hosted by TechSoup Connect BC on March 1, 2022
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-part-i-web-analytics-checkup/
Much like it’s a good practice to see your doctor for a checkup every now and then, the same goes for your website. Join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.
Hosted by TechSoup Connect BC on March 8, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-paid-media-best-practices/
In this digital marketing checkup, Consultant Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing. If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.
Improve Your Event Marketing Strategies by Leveraging What Already WorksNetSquared Vancouver
Hosted by TechSoup Connect BC on February 9, 2022.
https://events.techsoup.org/e/mcm6tz/
Not every organization is going to have success using the same strategies--which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.
We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all...How can I learn what worked and what to put more effort towards when marketing my next event?
Our session is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!
Learning Outcomes:
Specific tactics to add to your event marketing schedule (plus a schedule outline)
Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
What to do if you don’t have a big email list or social media following
How to leverage your event partners, sponsors, and supports to reach a wider audience
How to track your efforts and use data to make smarter marketing decisions
Target Audience:
Fundraising professionals
Charities, non-profits, foundations, etc. (in Canada or the USA)
All levels - intro, mid, experienced
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Shelina Dilgir — Learning the latest trends in individual giving and donor st...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
Hosted by TechSoup Connect BC on August 2021.
https://events.techsoup.org/e/m6hyry/
Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. By the end of the event, you will learn how easy it is to connect with skill-based volunteers that have today's most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Jessica Langston, Director of the Trailblazer Community at Salesforce shares how they motivate Community volunteers, leaders, and meetup organizers to keep engaging with the community, doing their role as organizers, and helping them thrive.
From the CMX Chapters group
https://events.cmxhub.com/events/details/cmx-chapter-ug-programs-presents-motivating-community-leaders-and-organizers/
This is the updated version of the presentation.
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
From NetSquared Vancouver's September 16 meetup.
Are you avoiding the blank page of writing an article, with no idea what to write, and a hundred other things you end up doing instead?
Do you scroll social media for your organization, wishing you had something better to post today?
Creating content doesn’t have to be a headache, it can be fun and easy if we change our mindset and adapt the hacks outlined in this webinar.
This isn’t just the world of content, it’s the world of relationships, audience building, and stewardship online to drive future donations.
But content takes time, so it gets left behind! Sadly though, without YOU creating content, you’re leaving your donors to see nothing but posts about the WE Charity scandal and the latest Kardashian drama!
So if the answer to online presence is more content, the next question is how the heck do you do it?? Nonprofits are so busy. This event will show you HOW to create way more content and reduce the time you spend creating.
With more content you have the chance to connect, learn, improve, and do it all over again.
PS. This video is for everyone in your organization, not just the marketing manager. We can all get involved in content!
Joel Harrison is the founder of ElevateHub.ca (BC impact news and job listings), a social impact podcaster, and marketing consultant for nonprofits and social enterprises. You can find links to everything at https://joelmharrison.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Eli on the internet
• Email: eli@vandergiessen.ca
• Blog: http://blog.vandergiessen.ca
• LinkedIn: http://ca.linkedin.com/in/elijahv
• Twitter: @elijah
62. • Let no opportunity to build your list pass
you by - find a reason for your audience to
share valuable information with you
• Don’t be afraid of the data - it will guide
you
• Social Media isn’t a replacement for other
marketing channels and techniques - it plays
a support role
64. How to reach me
• Email: eli@vandergiessen.ca
• Blog: http://blog.vandergiessen.ca
• LinkedIn: http://ca.linkedin.com/in/elijahv
• Twitter: @elijah
Editor's Notes
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Hi, my name’s Eli.\nSometimes I live on the internet\n
By night I’m the organizer of Vancouver’s Net Tuesday, a monthly meetup that connects nonprofits with their allies in technology and communications.\nYou should join us. :-)\n
By day I work at the David Suzuki Foundation as the Creative Services lead.\nWe do the website, the email campaigns, and the social media work.\n\nOur name may be Creative Services, but at our heart we’re the marketing team for the Foundation. We support the scientists and campaigners in connecting with the public, and help build a constituency to support our work both financially and through advocacy.\n
If we do our work properly we should be invisible. Like gnomes.\n\n(A gnome created in support of our pesticide-free gardens campaign.)\n
First: Non-profit does not = no money. We need dollars like everyone else. We’re the same.. but different.\n\nInstead of profit going to the shareholders the dollars goes to advancing the cause.\n\nI come from the nonprofit world. The same and different as the corporate world. Just like in the corporate world we want people to do something, but instead of having a single core metric of success (profit!) we add in a broader world-changing mission too.. We want people to donate money. But we also want them engaged in advancing the core mission.\n\n
A double cross-out. \nThat’s serious!\n We need dollars like everyone else. But instead of profit going to the shareholders the dollars goes to advancing the cause.\n\nI come from the nonprofit world. The same and different as the corporate world. Just like in the corporate world we want people to do something, but instead of having a single core metric of success (profit!) we add in a broader world-changing mission too.. We want people to donate money. But we also want them engaged in advancing the core mission.\n\n
A disclaimer.\nI ain’t no expert. There are no experts.\nThere are no best practices.\nOh sure, there are people who are more experienced than you - but they don’t know what’s best for you/your product/your organization\n\nSo I’ll tell you what works for me. And hopefully you’ll find find some clues in here for what might work for you. But YOU MUST TEST!\nAnd then test again. And then keep testing.\nBut don’t worry. SOCIAL MEDIA IS EASY! There’s no magic sauce.\n
A second warning: The online world is cursed/blessed with data.\nIt could drown you. But it also gives you power.\nNo more guessing about what works.\nDon’t be afraid! - Let’s dive in!\n
What’s the goals for our work?\nGoals 1 and 2 require big numbers. More people = better chance of achieving the goals\nHeck, Goal 3 also requires big #s, because behaviour change theory suggests that one of the biggest barriers to change is the feeling that you’re the only one doing anything... in which case why bother?\nBut today we’re gonna focus on goals 1 and 2. Those are easier to measure! :-)\n
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Email was the cornerstone of our marketing work.\nUp until a year ago.\n
Now social media is a large part of the solution.\n\nPut up your hand if you’ve heard of “Mercora”... “Rollyo”? Congoo?\nNot many of you... neither have I. And neither have our customers and supporters.\n\n
But actually, most of the time, just Facebook and Twitter.\nThat’s where the people are.\nSee, it looked complicated. But it ain’t!\nI told you social media was easy!\n
So, my 1st goal is advocacy. That means lots of folks email, writing, calling... harassing our elected officials into doing their job. :-)\n\nThankfully Advocacy and social media are bosom buddies. I’ll show you how they’re connected and reinforce each other.\n
So, it’s a big looong form (sigh - those policy wonks fight for exact detail over sexy copy)\nIn November the senate vetoed the Climate Change Accountability Act (Greenhouse has targets) - doing something is contrary to the established tradition of the Canadian Senate. There was outrage!\nSo we sent our 32,000 supporters who have done advocacy work in the past.\n
So we sent off our action alert by email.\nPeople clicked on the link,bless their hearts. They’re a reliable bunch.\n
But what’s that in the #1 position?\nFor the 1st time Facebook has over-taken our email list as the largest driver of traffic to the action form.\n(All those direct/nones are either from our friends-asking-friends email or Twitter clients. (we’ll talk about that more soon...)\n
Even better, it’s not junk traffic. The red selected area shows the % of visitors for each traffic source that completed the action alert form.\nSo almost 60% of visitors from our email list completed the action.\nFacebook compares well compared at 40%... visitors from a link on http://www.DavidSuzuki.org perform badly and surprise guest Reddit.com, a social news site, which delivers a chunk of much more poorly performing traffic... perhaps because they didn’t have a prior relationship with us.\naction email: 8608*.6=4985\nFB: 15995*.41=6558\nDirect/None: 13888*.19=2638\nAnd Reddit brought 3227*24=774 completions\n\n\n
I guess it isn’t too much of a surprise.\nThere’s been steady growth on the Facebook Page for a long time now. \nBut sneakily Facebook has grown to be larger than our total email list. And it’s directing people to our web properties.\n
There’s some mad social media activity going on.\nHere’s the social media activity for the action alert.\n
Yes.\nBut you’ve also got to make it easy.\nBe SHAMELESS in asking folks to share. Give them every opportunity.\n
Trust me. I have a chart.\nAnd the Chart (via Neilsen) says that the most trusted form of advertising is a recommendation from your friend.\nWell, duh.\nAnd that’s what social media can give you. A way for friends to recommend you to their friends.\n
So, here’s how I shamelessly asked folks to advertise the action alert on behalf of the David Suzuki Foundation....\n On the confirmation page shown after the action is completed there’s an email form where you can enter your friend’s info.\n
And a Twitter “Tweet” and Facebook “Like” button.\n
Plus copy to forward in the Thank you email sent afterwards.\n
And even the initial email ask\n
This integration of social media into your website and email works wonders for growing your social media communities.\nFor those in the back the page has 2,268 Likes and 223 Tweets.\n
What happens when you click “Like” on a webpage?\nThe Like appears on the original webpage. \nIt appears in your Facebook profile (and is data that Facebook advertisers can use)\nIt shows up on your “news feed”\n
Here’s how that magic played out on DavidSuzuki.org\n This line graph of Daily New Likes in Facebook here’s a huge spike when we added a “Like” button to every page of our website last summer.\n
Just think how it’d do it we didn’t hide the Share buttons at the BOTTOM of the page.\nMashable is good and obnoxious about it.\nThat group of icons scrolls with you, so it’s always in the top left of the page.\n\nOooop! Better bring that idea back to the team!\n
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Which is a fantastic result, all other growth for the month comes to 600 sign-ups (event sign-up forms and website sign-ups)\nAnd for those “other” folk I don’t necessarily have their full addresses and a hint at their issue of interest.\n\n
For those keeping track at home that means 18,141 signed, 6000 new. 1/3 of folks using the form opted-in for follow-up communications.\n\n
It’s not just for nonprofits\n
“I agree that cable and satellite companies should pay for the signals they distribute.”\n\nNobody loves CTV... but they HATE their local cable company.\n
Citizens for Health is an industry group that supports the Natural Health supplements industry. Pushing for legislative change with the FDA.\n
Not always list-building for future sales with this corporate advocacy, but it’s the next step up from Cause-based marketing.\n
Who’s heard of the Pepsi Refresh campaign?\nThey’re giving away millions in nonprofit voting contests... and connecting folks to their brand.\n\n
Forbes has selected it as one of the Best-Ever social media campaigns.\nIt’s certainly made me think about Pepsi. Which I never did before.\n
Another Cause-based marketing campaign is Vancity’s “Change Everything”\nThe branding is much more subtle! \nIt reinforces Vancity’s “un-bank” branding by focusing on local community projects.\n
This articulation of your supporters values is powerful stuff. And it’s cheaper than regular advertising. Cause-based marketing is a place to start, but it’s even more powerful if you can directly work on the core issues that effect/or inspire you and your supporters/customers.\nImagine you run a company that sells beauty products that aren’t tested on animals.\nYour customers buy from you partly because of this. Don’t wait for them to create their own petition (there are thousands like this on the free The Petition Site)\nPut a petition on your website and ask your customers to sign. That’s an even stronger way of showing that you share their values.\nSocial Media will be how the petition is shared.\n
This is where my work is very similar to most other companies. We need to bring $$ in to keep the shop running.\n
What is Social Media Marketing good for?\nWell, if you’re a nonprofit I’ll tell you what is ISN’T good for - fundraising.\n
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Oh sure, there are exceptions - there are Twestival ($250,000+) or Kiva or Wikipedia but these are just that... exceptions. For the majority of nonprofits they aren’t raising real dollars online. Need proof of how awful they’re doing? Data is basically impossible to find! :-)\n\n
or Kiva (untold millions)\n
Or maybe Wikipedia ($16 million)\nNot sure how much came via web vs the share call-to-action made after the donation.\n
There’s Facebook Causes - it’s raised lots of money\n
BUT Facebook Causes has been a bust for most organizations.\nOnly a small fraction of the 180,000 organizations on Facebook have raised more than $1,000.\nThese have been seeded by existing major donors (think $100,000 gifts, or event, in the case of Aflac, the organization itself they donated $1,000,000).... these are publicity stunts.\n\n
So, if almost nobody is raising real $$ online, why are fundraising and development teams obsessed with social media marketing?\nBecause, trust me, they are.\n
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Social Media is the best, fastest, cheapest way to acquire new leads.\nBut if those supporters aren’t giving money why do the fundraisers care? Because those same people who won’t give via social media channels WILL give when asked via email or telemarketing. Sometimes even by mail!\nBut you don’t get mailing addresses, phone numbers, or even email addresses from social media. And they won’t share it with you if you ask.\n\n
Even if you ask really, really nicely. With a cherry on top.\n\nWhich, of course, brings us right back to that Climate Change Accountability Act action.\n\n
Our supporters gladly gave us their full addresses and email via the action alert form.\nAnd they had the opportunity to opt-out (there’s a limit to just how obnoxious you can be!)\n
And once we have this info we’re off to the races.\nTelemarketing works for us: the Foundation gets a 6-10% conversion rate to donor when we call a new lead acquired via an action alert.\nAnd email works too.\n
An example: David Suzuki holiday store\n
Email fundraising typically gets a 0.13% response rate (e-benchmarks study) We did better this time, but that’s good because we only net 50% on merch sales.\nVS. Facebook: 14 transactions over holiday season.\n\nFACT: a new lead who has completed an action alert is TWICE as likely to give as someone who came via other sources like a Suzuki lecture or newsletter sign-up form.\n\n
And so, like the circle of life. We return to the connection between fundraising and social media. It isn’t direct. But the Social Media helps build a relationship between the organization and once those folks are converted via an action alert they join Team Financial Supporter.\nHakuna matata. etc. \n