My slide deck from my May 7 2011 presentation at Social Media Marketing Unplugged in Calgary, AB.
I walked through the David Suzuki Foundation's online acquisition strategies.
My slide deck from my May 7 2011 presentation at Social Media Marketing Unplugged in Calgary, AB.
I walked through the David Suzuki Foundation's online acquisition strategies.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Ron McDaniel, owner of Buzzoodle Buzz Marketing presented "Turn Up the Volume Buzz in 10 Minutes per Day" at the eMarketing For Entrepreneurs conference on May 4th, 2007 at Corporate College East
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.
Groovy graphic resume for Keri Jaehnig of Idea Girl Media. Keri works with business brands, public figures, and non-profits worldwide to achieve social media success and positive online reputation.
Keri earned a 2013 Small Business Influencer Honorable Mention and received recognition from the Ohio State Senate. She has been featured at Social Media Today, SteamFeed, Search Engine People, Business Insider, and MariSmith.com.
Her specialty is connecting clients to new customers through Content Generation, and Social Media Marketing, Management, Training.
Keri's passion is engaging online communities to create new revenue streams.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
Hear from GreatNonprofits.org founder and CEO, Perla Ni, on how nonprofits can stand out on #GivingTuesday, December 3rd. Plus get a FREE copy of the GreatNonprofits Marketing and Social Media kit at the back of this presentation.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Engaging Younger Donors with Online MarketingSterling Perry
Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.
Ron McDaniel, owner of Buzzoodle Buzz Marketing presented "Turn Up the Volume Buzz in 10 Minutes per Day" at the eMarketing For Entrepreneurs conference on May 4th, 2007 at Corporate College East
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.
Groovy graphic resume for Keri Jaehnig of Idea Girl Media. Keri works with business brands, public figures, and non-profits worldwide to achieve social media success and positive online reputation.
Keri earned a 2013 Small Business Influencer Honorable Mention and received recognition from the Ohio State Senate. She has been featured at Social Media Today, SteamFeed, Search Engine People, Business Insider, and MariSmith.com.
Her specialty is connecting clients to new customers through Content Generation, and Social Media Marketing, Management, Training.
Keri's passion is engaging online communities to create new revenue streams.
Purpose Driven Corporate Social Responsibility is Not a Myth (+ Proof!)!VolunteerMatch
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
Hear from GreatNonprofits.org founder and CEO, Perla Ni, on how nonprofits can stand out on #GivingTuesday, December 3rd. Plus get a FREE copy of the GreatNonprofits Marketing and Social Media kit at the back of this presentation.
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $216 million through the power of social media.
Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $220 million through the power of social media.
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on July 20, 2022.
https://events.techsoup.org/e/m85bvc/
Almost every organization has two superpowers. The first is the data that they have packed away in databases and spreadsheets, often collecting virtual dust on their servers. The second is the visual faculties of their donors, clients, board members and staff members. While most of us glaze over at the sight of a spreadsheet, humans are wired to process visual information at lightning speed. By visualizing our data, we make it more accessible and usable.
You will leave this webinar with a clear understanding of:
The two superpowers organizations have and how to wield them more often and more effectively;
How you can use data visualization (aka data viz) to address key problems you face showing and evaluating your impact;
The types of visualizations that work best for different purposes; and
How to turn a good viz into a great one.
Hosted by TechSoup Connect BC on June 7, 2022.
https://events.techsoup.org/e/m6r8cn/
Every charity wants to do as much as possible with the funds that they have. However, the pressures of the last two years have accentuated this need even further. One way to make your donors’ dollars go further is to be smarter at managing your third-party suppliers.
Learn how to create effective and easy-to-follow procurement processes, with simple tips and examples for every nonprofit. Our expert presenter will cover:
Finding the best value
Sourcing and contract management
Supplier and savings management
Hiring compliant suppliers who share your values
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryNetSquared Vancouver
Hosted by TechSoup Connect BC on May 17, 2022. Featuring expert presenter Aine McGlynn, PhD.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-show-dont-tell-how-your-data-can-reveal-your-impact-story/
This webinar will help you identify stories in your data. Think you don’t have any data-based stories to tell? You’ll be surprised how much data you can find when you start to look for it, apply logic to it, consolidate it, and make it available to your stakeholders – both internal and external.
We’ll help you identify gaps in your data and show you how to think about collecting better data to tell even more in-depth and nuanced stories about your work.
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...NetSquared Vancouver
Hosted by TechSoup Connect Western Canada on May 4, 2022. Featuring Kevin Christopher-George.
https://events.techsoup.org/e/m6tkaz/
This thirty minute session is for nonprofit leaders that are on a digital transformation journey with a SaaS/Cloud provider.
You'll learn how to establish a relationship that will make them both successful. During the chat we'll talk about things that strain said relationships and what can be done to help get things on the right track.
The advice being shared will help participants (re)focus on getting the value they sought when they first subscribed to the SaaS/Cloud solution, while ensuring that the next relationship they create is founded on transparency, accountability and mutual success.
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueNetSquared Vancouver
From TechSoup Connect Western Canada's April 5 event with Paul Orlando.
https://events.techsoup.org/e/mjf6u7/
How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate donor/member acquisition costs and lifetime value.
Author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics. Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.
You will learn:
Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
How to manage the cost of growth along with potential value generated.
The difference between growing and scaling a nonprofit.
Hosted by TechSoup Connect BC on March 1, 2022
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-part-i-web-analytics-checkup/
Much like it’s a good practice to see your doctor for a checkup every now and then, the same goes for your website. Join digital marketing consultant Matt Whalen as he guides you through an interrogatory approach to web analytics and the role that measurement can play in your overall marketing strategy.
Hosted by TechSoup Connect BC on March 8, 2022.
https://events.techsoup.org/events/details/techsoup-techsoup-connect-western-canada-chapter-presents-digital-marketing-diagnostics-paid-media-best-practices/
In this digital marketing checkup, Consultant Matt Whalen will cover a few PPC (pay-per-click) advertising best practices that you can apply to your own approach to digital marketing. If you have a limited marketing budget and want to ensure you’re deploying it effectively, this is the session for you.
Improve Your Event Marketing Strategies by Leveraging What Already WorksNetSquared Vancouver
Hosted by TechSoup Connect BC on February 9, 2022.
https://events.techsoup.org/e/mcm6tz/
Not every organization is going to have success using the same strategies--which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.
We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all...How can I learn what worked and what to put more effort towards when marketing my next event?
Our session is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!
Learning Outcomes:
Specific tactics to add to your event marketing schedule (plus a schedule outline)
Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
What to do if you don’t have a big email list or social media following
How to leverage your event partners, sponsors, and supports to reach a wider audience
How to track your efforts and use data to make smarter marketing decisions
Target Audience:
Fundraising professionals
Charities, non-profits, foundations, etc. (in Canada or the USA)
All levels - intro, mid, experienced
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Shelina Dilgir — Learning the latest trends in individual giving and donor st...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...NetSquared Vancouver
Video from TechSoup Connect Western Canada's "The Top Digital + Technology Trends for Nonprofits in 2022"
Recorded January 12, 2022.
Event: https://events.techsoup.org/e/m466a5/
The event was a fast-paced afternoon of Ignite-style mini-presentations on the trends, tools, and techniques nonprofits should use to create more impact.
TRENDS
Cryptocurrency trends to watch in 2022 with Jason Shim
Quantifying Your Desired Outcomes from Investments in SaaS/Cloud with Kevin Christopher-George
AI, Ethics, and Nonprofits with Kirk Schmidt
The triple threat of cheap and cheerful market research with Darren Barefoot
How to grow awareness by leveraging the audiences of others with Alison Knott
Video marketing: easier, cheaper, more effective with David Phu
How mobile and express payment options impact online giving with Salvatore Salpietro
Building donor relationships in 2022 with Sara Hoshooley
2022 Trends in Tech with John Bromley
Learning the latest trends in individual giving and donor stewardship with Shelina Dilgir
Technology Helps's Top Tech Trends with Charles Buchanan
Investing in Your Fundraising Skills with Rowena Veylan
User Experience FTW with Jai Djwa
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
Hosted by TechSoup Connect BC on August 2021.
https://events.techsoup.org/e/m6hyry/
Learn about how your nonprofit can achieve digital transformation and utilize skill-based volunteering to drive deeper impact. By the end of the event, you will learn how easy it is to connect with skill-based volunteers that have today's most in-demand skills to achieve some of your biggest goals and how to build new corporate partnerships & funding avenues through corporate volunteers.
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
TechSoup Public Good App House demo event from July 20, 2021.
https://events.techsoup.org/events/details/techsoup-techsoup-community-events-presents-demo-event-four-innovative-apps-for-food-pantries-and-food-banks/
Food insecurity affects about a quarter of the world's population and more than 80 percent of US food banks are serving more people now than they did a year ago. How can we apply technology towards these challenges?
See four apps addressing food insecurity in action during this Public Good App House event. Explore solutions for volunteer scheduling, distribution, route planning, and managing inventory.
DEMOS
Jersey Cares app by MilkCrate
Learn how MilkCrate and Jersey Cares launched an app in three weeks to help volunteers deliver groceries to seniors during COVID while saving Jersey Cares $40,000 in staff time per year.
P2 from Primarius
Manage your foodbank with P2, a web-based platform with tools to help you efficiently manage your operations. P2 gives you a flexible and integrated solution to extend your capabilities beyond your warehouse.
HelpAction by NonProfit Exchange
HelpAction connects people in critical need with volunteers to provide assistance and free delivery of essential items. Discover how HelpAction addresses emergency food accessibility for the homebound and developed a new way for communities to volunteer.
OptimoRoute
OptimoRoute plans and optimizes hundreds of orders with multiple variables, for multiple drivers at once. Super-efficient routing is then sent to drivers' mobile app where they can navigate, get updates, complete orders, get proof of delivery and have their arrival time communicated to end customers.
Jessica Langston, Director of the Trailblazer Community at Salesforce shares how they motivate Community volunteers, leaders, and meetup organizers to keep engaging with the community, doing their role as organizers, and helping them thrive.
From the CMX Chapters group
https://events.cmxhub.com/events/details/cmx-chapter-ug-programs-presents-motivating-community-leaders-and-organizers/
This is the updated version of the presentation.
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
Measuring and communicating the impact of your work is essential to not only the funders and generous donors that support your work but also to your employees. But how do you measure the impact of your work beyond the numbers and anecdotal stories? In this online workshop we will review the three areas of organizational measurement: Performance, Capacity and Impact and review requirements that need to be in place to measure the impact of your organization effectively.
PRESENTER: PANY AGHILI
Pany Aghili, is the Founder and Principal Consultant at PossibilitiesUnlimited. With over 20 years of experience in the non-profit sector and 15 years of experience in senior management and executive leadership positions, Pany has diverse knowledge of the workings of organizations and has transformed the organizations she has worked at through collaboration and engagement. PossibilitiesUnlimited offers strategic planning, training, and services aimed at improving organizational health and success.
Instagram @urpossibilities
Twitter @possibilitiesru
http://www.possibilitiesunlimited.ca
From NetSquared Vancouver's September 16 meetup.
Are you avoiding the blank page of writing an article, with no idea what to write, and a hundred other things you end up doing instead?
Do you scroll social media for your organization, wishing you had something better to post today?
Creating content doesn’t have to be a headache, it can be fun and easy if we change our mindset and adapt the hacks outlined in this webinar.
This isn’t just the world of content, it’s the world of relationships, audience building, and stewardship online to drive future donations.
But content takes time, so it gets left behind! Sadly though, without YOU creating content, you’re leaving your donors to see nothing but posts about the WE Charity scandal and the latest Kardashian drama!
So if the answer to online presence is more content, the next question is how the heck do you do it?? Nonprofits are so busy. This event will show you HOW to create way more content and reduce the time you spend creating.
With more content you have the chance to connect, learn, improve, and do it all over again.
PS. This video is for everyone in your organization, not just the marketing manager. We can all get involved in content!
Joel Harrison is the founder of ElevateHub.ca (BC impact news and job listings), a social impact podcaster, and marketing consultant for nonprofits and social enterprises. You can find links to everything at https://joelmharrison.com