The document discusses the use of social media for fundraising. It presents three propositions about organizations' ability to raise money with social media: 1) they can't, 2) you can, and 3) they can if leads are converted to email supporters who can then donate. While social media is good for acquisition, most new supporters don't directly donate through social media. The document concludes that social media can be a serious source of acquisition for organizations if leads are transitioned to email lists where donors can be acquired.