Social Media Marketing offers the opportunity to engage your members, cultivate your constituents and further your mission. Social media is where your members are engaging in significant conversations every day. Social media is no longer a fad, it's the new form of communication, it's the new town square. Churches need to be there! Let us who you why and how.

2. Cynthia Oliver
President & CEO

3. Social Media For Churches

4. 13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet
9 Months
To Reach
100 Million
Users
social
38 Yrs
To Reach
50 Million
Listeners
radio
think about this . . .

5. 38 Yrs
To Reach
50 Million
Listeners
radio
9 Months
To Reach
100 Million
Users
social
facebook today ?
13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet

6. 1.5 Billion Monthly Users
facebook today ?

7. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
More People Access Internet Via Mobile Than Desktop
1.5 Billion Monthly Users
More Mobile Phones Than People In The World

8. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
1.5 Billion Monthly Users
so what does this mean for
organizations . . .
More Mobile Phones Than People In The World

9. major brands have made the shift to social strategies . . .
because they know that’s where people . . .
are spending their time !
you’ll realize . . .if you read between the lines

10. .
major organizations have made the shift to social strategies .
. .
because they know that’s where people . . .
are spending their time !
it’s also where more & more organizaions are . . .
shifting their budget$ !
think about this . . .
if you read between the lines you’ll realize . . .

11. SHARE OF
REVENUE
2014 2015 2016 2017 2018 2019
6.5%
5.7%
3.4%
1.7%
41.3%
34.6%
45 %
30 %
0 %
US AD SHARES BY MEDIA
6.8%
directories
outdoor
magazines
radio
newspapers
digital & mobile
television
Source:
www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930

12. SOCIAL MEDIA

13. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 5 $ 5 $ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10 $ 10
FACEBOOK SERVICES
FREE
$ 5
Month
Free1

14. ONLINE USERS TRUST
ADVERTISING 14%
WHILE THEY TRUST PEER
RECOMMENDATIONS
50% | 70% | 90%

15. A: WHAT IS 90%
TRADITIONAL ADVERTISING PEER RECOMMENDATIONS
SOCIAL ALLOWS PEER “SHAREABILITY”
TRUST
90%
TRUST
14%

16. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10 $ 10
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

17. THIS IS A KEY MOTIVATOR
FOR BUSINESSES THAT
EMBRACE THE WORLD OF
SOCIAL MARKETING

18. A: WHAT IS . . .
Audience More Likely To Hear What You Have To Say
• People view social platforms as networking and conversational
• Not slick marketing and advertising machines
Fear Of Being Left Behind
More Affordable Than Other Options
My Competition Is Outdistancing Me
More Ways For Customers To Find You

19. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10
FACEBOOK TRIAL SERVICES
FREE
Month
Free1
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD

20. ONE IN EVERY SEVEN
MINUTES SPENT ONLINE
IS SPENT ON THIS
SOCIAL CHANNEL

21. A: WHAT IS FACEBOOK
IF FACEBOOK WERE
A COUNTRY IT
WOULD BE THE
THIRD LARGEST IN
THE WORLD BEHIND
CHINA AND INDIA

22. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

23. FORBES CALLED THIS
SOCIAL CHANNEL ONE
OF THE BEST FOR
PROFESSIONALS

24. A: WHAT IS LINKEDIN
> Expand Your Professional Reputation
> Cultivate New Relationships
> Grow Your Sales Pipeline
> More Aware & Invloved In Your Industry
> Learn & Connect With Experts
> Get Noticed
> Don’t Get Left Behind

25. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

26. THESE DEVICES RECENTLY
TOOK OVER DESKTOP
INTERNET ACCESS

28. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5
$ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

29. THIS IS STILL THE LARGEST
SOCIAL MEDIA CONNECTION?
YOU MIGHT NOT BELIEVE IN
FACEBOOK BUT EVERYONE
BELIEVES IN THIS . . .

30. A: WHAT IS EMAIL
182.9 Billion Emails Sent Daily Worldwide
What Year Was First Email Sent?
1971

31. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5
$ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

32. #1 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
GRAPHICS CONTENT TYPOS

33. A: WHAT ARE GRAPHICS
> 4 Posts In 6 Months
> No Brand Energy
> Misused Real Estate
CASCADE ON THEIR OWN
> Socially Awkward

34. SOCIAL
101
SOCIAL
CHANNELS
$ 5
$ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

35. #2 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
CONTENT TYPOS FREQUENCY

36. A: WHAT IS CONTENT
> Frequency Matters
- Facebook Posts (3 per week)
- Blogs (2 per month)
- Tweets (up to 5 per week)
- Email (1 per month)
> 40% Promotional | 60% Interesting
> Know The Medium
- Facebook Vs Linkedin Vs Twitter Vs Blog
> Sharable
BONUS
“WOW! If they’re this good
with social, they’re probably
good at other aspects of their
business!”

38. THIS IS THE NUMBER ONE
REASON PEOPLE GIVE UP ON
THEIR SOCIAL MEDIA
EFFORTS

39. A: WHAT IS TIME
“I DON’T
HAVE THE
TIME IT
TAKES TO
DO IT RIGHT
. . .”

40. SOCIAL
101
SOCIAL
CHANNELS
$ 10
$ 5
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

41. THIS SOCIAL TOOL BUILDS
ENGAGMENT, TRUST AND
MAKES YOU A THOUGHT
LEADER ONLINE
HINT: 4 LETTERS

42. Good Content And Quality Design Are The
Top Two Factors That Add Credibility For
A Blog . . .
Blogs with More
Images Attract More
Back Links . . .
600 Words Are
Recommended
Standard . . .
A: WHAT IS A BLOG

43. SOCIAL
101
SOCIAL
CHANNELS
$ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

44. BEST PRACTICE FOR GROWING
YOUR ONLINE AUDIENCE
• ASK FOR LIKES & INVITE EVERYONE
• BOOST CONTENT
• TARGETED FACEBOOK ADS
• ONGOING CONTESTS

45. A: WHAT IS ALL OF THE ABOVE | PROMOTE !
Boost Your Content
For As Little As $5 You Can Increase Your Content Reach
Targeted Advertising
Reach Demographics & Psychographics + Primary & Secondary Markets
Contest Connection
Engagement, Rich Data Source, Customers Promote For You, Fun
Grow Your Audience
Promote Your Social Channels, Ask For Likes, Icon in email Signature

46. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

47. THIS PROFESSIONAL
SOCIAL & MOBILE
MARKETING SUITE DEPLOYS
ALL OF TODAY’S
STRATEGIES

48. A: WHAT IS The Social Source SUITE OF
SERVICES . . .
Suite Of Social, Mobile, Email Marketing Tools That Comes With
Your Team Of Experts Ready To Go To Work For You

49. Why Social Media
Is Important
Even if your church isn’t thriving on
social media, your community is.
The reason social media is important
to your church is simple: go where
the people are.

50. How can Social Media Serve
Churches?
When used effectively, social media
can help move the church from an
interruption in someone's life to an
integration in their faith.

51. If churches truly want to see the Gospel
impact and influence a community, they
should go to the place where the most
significant conversation is actually taking
place right now. Today, that’s on social
media.

52. Social Media is the
New Town Square
• The Apostle Paul preached in open squares where the people
gathered.
• In Acts 13 it was to the Jews at Antioch in Pisidia
• In Acts 17, it was to the literal town square of
conversation—Mars Hill.
• People today aren’t sitting around in debate clubs. They
aren’t going to the town squares in the middle of cities.
Instead, they’re having discussions on social media. It’s
where people are gathering, debating, discussing ideas and
connecting with others. Why wouldn’t you want to be
there?

53. Which social media platforms do
churches find to be most
effective?
Facebook
Twitter
Blog
Google+/Instagram
Pinterest

54. Once again, Facebook pulls
way ahead with 92.63%
effectiveness in church.
Perhaps this is because
Facebook pages, groups, and
events make it easy for
churches to invite and interact
with people on a regular basis.

55. What’s The Point?
It engages your congregation
It reaches out to new people

56.  71% of all online adults use Facebook.
 58% of the entire adult population use
Facebook
 66% of all online men use Facebook
versus 77% of all online women.
 87% of all online 18-29 year olds use
Facebook
 73% of all online 30-49 year olds use
Facebook
 63% of all online 50-64 year olds use
Facebook
 56% of all online 65+ year olds use
Facebook

57.  The most active group on
social media is mothers with
children under the age of 5
 The fastest growing user
base on social media is 65+

58. Social media isn’t a
fad, it’s a
fundamental shift
in the way we
communicate.

59. 4 Components Of The Best
Social Media Campaigns
1. A Carefully Developed Plan
2. Clearly Defined Goals
3. Cross-Channel Promotion
4. Thorough Analysis

60. 8 Actionable Content Steps
1. Respond To Every Comment
2. Post Often and Consistently
3. Have Interesting and Relevant Content
4. Share stories… and photos, use images
5. Be Professional and accurate
6. Engage your audience, ask questions, have contests
7. Be honest, personable, real…even funny
8. Listen

61. Who manages
church social
media sites?
Head Pastor
Youth Pastor
Techy Staff Person
Volunteer
Staff Kid
Intern
Outside Hired Source

62. Pros and Cons of Going Alone
Pros:
Inexpensive
Personal
Immediate
On-site
Cons:
Time Consuming- No Time
Inconsistent
Not Sustainable
Not Experts in writing,
graphics, content
Unprofessional/Mistakes

63. Examples of Great
Content

66. Examples of Bad Content

67. team of experts
think about this . . .

68. team of experts
• Built For Small Organizations
• Digital Is Cost Effective
• Results Are Measurable
• Helps small organizations
have great Online Presense
• Saves You Time To Focus On
Other Aspects Of Your
Important work

69. team of experts
• Thousands of Clients
• Multiple Countries
• Custom Packages
• Hundreds of Industries
• Affordable Options

70. team of experts
• Graphics Team Look & Feel
• Tech Experts
• Mobile Platforms
• Professional Writers Create
& Post Custom Content
Weekly To Your Channels
• Promotions & Contests

71. team of experts
FAST
Preview Of
Available
Packages

76. what makes us great !
Not Self Help Tool
No Contracts
your team of experts
One Stop ShopSeasoned Pros
Customer Service

77. social5 university
Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
included with every package

78. Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
it’s easy to get started

79. it’s easy to get started
choose a package that’s right for you
schedule your onboarding video call
meet your team of experts
discuss graphics and content strategies
go live in just a few weeks

80. team of experts
• We Have Monthly
Payment Plans
• Or Annual Plans Where
You Can Save 15%payment

81. team of experts
We’re ready
to go to work
for you !

82. We’re always telling your story so that you can get busy
writing new chapters.