How to increase use of your marketing potential? What are the tricks and tips to growth hack your digital marketing? In this presentation, Andraz Stalec, CEO of Red Orbit, reveals the future of digital marketing and digital analytics.
Consumers today expect a relevant experience. Insights from analytics can surely help, but to deliver really relevant on-time user experience, you also need to understand context of data. Slide through this presentation to learn how to move form data-driven marketing into data-informed marketing.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way
Kazalnike lahko grupiramo med sabo. Pomembni so tudi kazalniki, ki nam predstavljajo razmerja med posameznimi kazalniki. Potrebno si je izračunati stroške med posameznimi koraki v lijaku. Ena dobljena stranka ne pomeni nujno le enega prodanega artikla, ampak jo ohranimo na dolgi rok.
Načrtovanje uporabniške izkušnje je nujno že pred objavo spletne strani, saj na takšen način lahko zagotovimo boljši učinek spletnega marketinga. Pomembno je, da vsako spremembo na spletni strani testiramo.
How to increase use of your marketing potential? What are the tricks and tips to growth hack your digital marketing? In this presentation, Andraz Stalec, CEO of Red Orbit, reveals the future of digital marketing and digital analytics.
Consumers today expect a relevant experience. Insights from analytics can surely help, but to deliver really relevant on-time user experience, you also need to understand context of data. Slide through this presentation to learn how to move form data-driven marketing into data-informed marketing.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way
Kazalnike lahko grupiramo med sabo. Pomembni so tudi kazalniki, ki nam predstavljajo razmerja med posameznimi kazalniki. Potrebno si je izračunati stroške med posameznimi koraki v lijaku. Ena dobljena stranka ne pomeni nujno le enega prodanega artikla, ampak jo ohranimo na dolgi rok.
Načrtovanje uporabniške izkušnje je nujno že pred objavo spletne strani, saj na takšen način lahko zagotovimo boljši učinek spletnega marketinga. Pomembno je, da vsako spremembo na spletni strani testiramo.
The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.
Ciljanje kupcev preko več kanalov. Če bi imeli samo en kanal, se investicija v marketing ne bi obrestovala.
Niso vsi kupci enako dobri. Razviti je potrebno dolgoročni odnos s kupci.
At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.
Be careful when becoming data-driven company. This is a quick checklist: ✓ Invest in data gathering, ✓ Find quick wins, ✓ Be methodological, ✓ Focus on one KPI at a time, but change often.
V predstavitvi prikazujemo potrebne korake za izdelavo strategije spletnega marketinga in postavljamo ključna vprašanja na katera si mora podjetje odgovoriti. Rezultati izvedenih številnih analiz spletnega marketinga so namreč zaskrbljujoči. Ugotavljamo, da podjetja na tem področju delujejo stihijsko, brez konkretnih ciljev in brez spremljanja rezultatov. V Abitu (http://www.abito.si) izdelamo strategijo do faze za razpis za izbor zunanjega izvajalca, po potrebi lahko sodelujemo tudi pri pozivanju, izboru in nadzoru izvajalca v skladu s postavljeno strategijo in definiranimi ključnimi merljivimi parametri. Za več informacij: info@abito.si.
Predstavitev podjetja MZR, dejavnosti in rešitve e-poslovanja.
Razvojni tečaji in svetovanja
Razvoj naprednih aplikacij po meri v J2EE okolju
Povezovanje/integracija heterogenih sistemov in poslovnih procesov
Implementacija spletnih trgovin (na platformi IBM WebSphere Commerce)
Napredna administracija in optimizacija podatkovnih zbirk IBM DB2 vseh verzij in na vseh operacijskih sistemih
Napredna administracija in optimizacija aplikacijskih strežnikov IBM Websphere Application Server vseh verzij in na vseh operacijskih sistemih
Izkušnje s področja e-poslovanja in spletnih trgovin
Smo eden od vodilnih ponudnikov na področju implementacije spletnih trgovin v regiji
Specializirani za srednja in velika podjetja
Specializirani za razvoj poslovnih modelov B2C („Business To Consumer“), B2B („Business To Business“) in B2S („Business To Supplier“)
Specializirani za platformo IBM WebSphere Commerce
Vodilna svetovna rešitev za e-poslovanje
Idealna rešitev za podjetja, ki delujejo v raznolikih okoljih
Dolgoročna rešitev za vse potrebe prodajnih in nabavnih kanalov
Prilagodljiva in razširljiva rešitev, ki zadovoljuje potrebe e-poslovanja
Role-based
Izjemna zanesljivost, skalabilnost in visoka razpoložljivost (24/7)
Za več informacij: info@mzr.net ali 04/530 40 60.
Beepxtra Slovenija PowerPoint predstavitevZasluzi.net
Tukaj je Beepxtra, kartica ugodnosti ter možnost zaslužka v enem in to BREZ članarine oz. vstopnih stroškov.
Beepxtra je povsem nov, a že dodobra poznan sistem po celem svetu, le da zaslužka ne omogoča le tistim, ki lahko plačajo visoke vstopne stroške ali kupijo licenco, franšizo ali začetni paket za nekaj sto ali celo tisoč €, gradnjo svojega globalnega posla lahko začnete TAKOJ, saj za to potrebujete le računalnik in dostop do interneta.
Več na www.beepslo.eu
Kako izdelati spletno stran in ne dobiti TEŠ 6 - ecommerce day 2019Peter Mesarec
Predavanje iz konference ecommerce day 2019 v katerem se sprašujem kako lahko zastavimo metrike in KPIje za prenovo spletne strani, da bomo na koncu vsi zadovoljni, mi kot naročnik, uporabniki in agencija, ki je spletno stran izdelala.
Leto 2023 bo prineslo slabe kazalce za celotno gospodarstvo, zato bo še veliko bolj pomembno, da vse naše kanale, facebook oglaševanje, Google oglaševanje, email marketing in druge kanale, delamo bolj učinkovito in bolj praktično. V tej prezentaciji smo pogledali kaj vse mora delati CMO v uspešnem podjetju.
The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters. With Google Analytics we can analyze individual segments from different perspective: acquisition, behaviour, conversions and we also can do remarketing on basis of all gathered data.
Ciljanje kupcev preko več kanalov. Če bi imeli samo en kanal, se investicija v marketing ne bi obrestovala.
Niso vsi kupci enako dobri. Razviti je potrebno dolgoročni odnos s kupci.
At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.
Be careful when becoming data-driven company. This is a quick checklist: ✓ Invest in data gathering, ✓ Find quick wins, ✓ Be methodological, ✓ Focus on one KPI at a time, but change often.
V predstavitvi prikazujemo potrebne korake za izdelavo strategije spletnega marketinga in postavljamo ključna vprašanja na katera si mora podjetje odgovoriti. Rezultati izvedenih številnih analiz spletnega marketinga so namreč zaskrbljujoči. Ugotavljamo, da podjetja na tem področju delujejo stihijsko, brez konkretnih ciljev in brez spremljanja rezultatov. V Abitu (http://www.abito.si) izdelamo strategijo do faze za razpis za izbor zunanjega izvajalca, po potrebi lahko sodelujemo tudi pri pozivanju, izboru in nadzoru izvajalca v skladu s postavljeno strategijo in definiranimi ključnimi merljivimi parametri. Za več informacij: info@abito.si.
Predstavitev podjetja MZR, dejavnosti in rešitve e-poslovanja.
Razvojni tečaji in svetovanja
Razvoj naprednih aplikacij po meri v J2EE okolju
Povezovanje/integracija heterogenih sistemov in poslovnih procesov
Implementacija spletnih trgovin (na platformi IBM WebSphere Commerce)
Napredna administracija in optimizacija podatkovnih zbirk IBM DB2 vseh verzij in na vseh operacijskih sistemih
Napredna administracija in optimizacija aplikacijskih strežnikov IBM Websphere Application Server vseh verzij in na vseh operacijskih sistemih
Izkušnje s področja e-poslovanja in spletnih trgovin
Smo eden od vodilnih ponudnikov na področju implementacije spletnih trgovin v regiji
Specializirani za srednja in velika podjetja
Specializirani za razvoj poslovnih modelov B2C („Business To Consumer“), B2B („Business To Business“) in B2S („Business To Supplier“)
Specializirani za platformo IBM WebSphere Commerce
Vodilna svetovna rešitev za e-poslovanje
Idealna rešitev za podjetja, ki delujejo v raznolikih okoljih
Dolgoročna rešitev za vse potrebe prodajnih in nabavnih kanalov
Prilagodljiva in razširljiva rešitev, ki zadovoljuje potrebe e-poslovanja
Role-based
Izjemna zanesljivost, skalabilnost in visoka razpoložljivost (24/7)
Za več informacij: info@mzr.net ali 04/530 40 60.
Beepxtra Slovenija PowerPoint predstavitevZasluzi.net
Tukaj je Beepxtra, kartica ugodnosti ter možnost zaslužka v enem in to BREZ članarine oz. vstopnih stroškov.
Beepxtra je povsem nov, a že dodobra poznan sistem po celem svetu, le da zaslužka ne omogoča le tistim, ki lahko plačajo visoke vstopne stroške ali kupijo licenco, franšizo ali začetni paket za nekaj sto ali celo tisoč €, gradnjo svojega globalnega posla lahko začnete TAKOJ, saj za to potrebujete le računalnik in dostop do interneta.
Več na www.beepslo.eu
Kako izdelati spletno stran in ne dobiti TEŠ 6 - ecommerce day 2019Peter Mesarec
Predavanje iz konference ecommerce day 2019 v katerem se sprašujem kako lahko zastavimo metrike in KPIje za prenovo spletne strani, da bomo na koncu vsi zadovoljni, mi kot naročnik, uporabniki in agencija, ki je spletno stran izdelala.
Leto 2023 bo prineslo slabe kazalce za celotno gospodarstvo, zato bo še veliko bolj pomembno, da vse naše kanale, facebook oglaševanje, Google oglaševanje, email marketing in druge kanale, delamo bolj učinkovito in bolj praktično. V tej prezentaciji smo pogledali kaj vse mora delati CMO v uspešnem podjetju.
EcoPreneur CCN Premium Package(s)
Mission: Be a CryptoAsset Owner & EcoPreneur
Blockchain - Conservation Asset Class
Don't just buy a LGT, become the change point that the community needs, become involved,
A CCN Membership of this category can buy and sell LGT units.
CCN provides to active members a bundle to a 10 Tokens in a Package at once
*Become a CCN member to find out more*
** Only for Members **
Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke?
V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.
Kako so se spremenile navade ljudi glede hrane in turizma? Kako po novem diha Evropa – kakšni trendi se pričakujejo v turizmu in povezovanju s kmetijstvom?
Advertising on global markets present a huge challenge in performance and efficiency. Here are 5 false assumptions about advertising on international markets and how to overcome them.
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
New insights from analyzing millions of user data point offer you better perspective on digital and enable you to design a more comprehensive digital strategy for your e-commerce business.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing number of online retailers on one side and slowing growth of online user population on the other side are the driving forces of change in e-commerce. Number of returning customers is in decline as new competitors are entering the market. Cost of advertising is rising. One-time customers are not profitable anymore so online retailers need to shift focus to retention.
In this talk we'll walk you through the process of building the new framework. We'll deep-dive into data-driven digital marketing framework, explain how to use CRM data to enhance your segments and finish up with case studies expaining how to use the new metrics to identify top customers and maximize your profits.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Since the beginning, TV has been used to build awareness and drive purchase intent. Entire companies and industries were built on that. But as users are now shifting to mobile, advertisers will need to learn how to build awareness and intent there. This has been a challenge for many advertisers and online media for some time. All the big players (from Google to Facebook) are now heavily investing in developing new solutions for advertisers to reach users at the top of the funnel (TOFU). While many new solutions already exist, advertisers and agencies have yet to find the perfect mix that will actually have an impact on the bottom of the funnel (BOFU) as well. The first companies to master the digital TOFU and MOFU (middle of the funnel) will be tomorrow's winners.
In a complex digital marketing ecosystem the aspect of multi channel funnels cannot be ignored and helps you to value different channels and campaigns properly. Detailed analysis can be a great asset in this approach.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.
Kako privabiti obiskovalce na vašo spletno stran? Zgodba v metrikah, kako so v podjetju z generiranjem vsebin iz nič prišli na 7.000 ogledov spletne strani.
Kako vrednotiti vsebino? Ločiti moramo plačan in neplačan brandiran in nebrandiran obisk. Kako ustvarjati kontakte? Uporabljati moramo prave sprožilce, da nam obiskovalci podatke sploh pustijo. Po kanalih lahko preverjamo od kje so bile konverzije oz. leadi (prebran blog post, prijava na enovice itd.).
7. Povezave
3454
Število povezav na
domeno
Avtoriteta spletne strani
Vhodna stran
Avtoriteta spletne
strani
Domena
25 35
8651
Število povezav na
domeno
Avtoriteta spletne strani
Vhodna stran
Avtoriteta spletne
strani
Domena
28 34
9. Kodiranje spletne strani
Izogibanje uporabi
javascript-a
Validacija spletne
strani po standardih
W3C
Izogibanje uporabi
stilov v HTML kodi
Ocena strukture
HTML kode
- 0,27 0,69 - 0,13- 0,56
Izogibanje uporabi
javascript-a
Validacija spletne
strani po standardih
W3C
Izogibanje uporabi
stilov v HTML kodi
Ocena strukture
HTML kode
- 0,03 0,84 0,67- 0,58
10. Ali res še potrebujemo te?
0,89
Izogibanje
uporabi okvirjev
(frames)
Izogibanje uporabi
tabel
Uporaba
statičnih URL
naslovov
0,833 0,12
0,98 0,74 0,59
11. Meta in „prava“ vsebina
0,78
Uporaba
unikatnih
naslovov spletnih
strani
Količina vsebine na
spletnih straneh
Uporaba
unikatnih meta
podatkov na
spletnih straneh
- 0,07 0,5
13. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget finibus dui.
Maecenas eget nisi posuere erat semper commodo vel in sapien. Vivamus rutrum
quam elit. Curabitur et magna in ex rhoncus auctor. Donec sit amet risus sit amet
risus ultricies sodales vel non purus. Etiam dui dolor, malesuada sed massa a,
malesuada rutrum odio. Ut a nisi efficitur, vehicula odio in, luctus ligula. Nunc id
augue id lorem semper placerat. Vivamus pretium luctus lectus at maximus.
Phasellus vel dui urna. Suspendisse tincidunt lacinia velit vel vulputate.
Suspendisse et pretium neque. Vestibulum eget tortor semper, ultrices erat dapibus,
hendrerit neque. Nullam ac iaculis dui. Duis sed tincidunt tortor. Duis ac fringilla nisi.
Donec pulvinar finibus tristique. Sed varius dolor nisi, cursus consequat augue
gravida molestie. Suspendisse est nulla, tempus non venenatis eu, hendrerit et tellus.
Maecenas lobortis metus ut vehicula ullamcorper. Praesent vitae ullamcorper ligula.
Aliquam commodo diam enim, sit amet mattis arcu congue ut. Suspendisse lobortis
malesuada diam. Curabitur lacinia odio sit amet nulla laoreet, ut ultrices elit lobortis.
Vivamus vitae nulla a erat consectetur bibendum. Aenean a pulvinar mauris.
Vestibulum a tincidunt elit. Morbi viverra lobortis dui vel ullamcorper. In a tempus
neque. Curabitur vitae nulla ac elit pretium interdum vel eget augue. Vestibulum
placerat turpis ut egestas pharetra. Sed ante est, maximus id molestie et, accumsan
in sapien. Sed at urna a
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
Phasellus eget finibus
dui. Maecenas eget
nisi posuere erat
semper commodo vel
in sapien. Vivamus
rutru
16. Postali smo spletni trgovec leta 2014
Naše kupce z veseljem obveščamo, da smo postali spletni trgovec leta 2014!
Zahvaljujemo se vam za zaupanje in upamo, da nam boste še vnaprej zaupali
vaše dinarčke. Vsekakor vas želimo obvestiti tudi o tem, da imamo -25 %
popust na vse produkte, ki so označeni ….
17. VSE ZA ROBOTKE
55 %
Uporaba datoteke
sitemap.xml
Uporaba datoteke
robots.txt
64 %
39 %
Uporaba datoteke
sitemap.xml
Uporaba datoteke
robots.txt
27 %