PR strategies can be integrated into inbound marketing to help generate awareness, interest, and trust in a brand at the top of the marketing funnel. A case study example shows how a company used story ideas to create press releases, magazine features, white papers, videos, blog posts, and email campaigns that started with a story idea and used PR to promote an outplacement service. Another case study example is of how a company used PR strategies to launch their own publishing platforms and websites to establish themselves as thought leaders in their industries.

1. PUTTING PR IN FRONT OF
YOUR INBOUND
MARKETING ENGINE
SCOTT BARADELL, APR
PRESIDENT
IDEA GROVE
@DALLASINBOUND
#SMCDALLAS

17. WHAT’S OLD IS NEW
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship

18. PR AT THE TOP OF THE
FUNNEL
PR
SOCIAL
SEARCH
BLOGS
DOWNLOADS
CRO
EMAIL

19. CASE STUDY:
SPOUSAL
OUTPLACEMENT
STARTING WITH THE
STORY IDEA

20. PRESS RELEASE

21. MAGAZINE FEATURE

22. BYLINE / WHITE PAPER

23. VIDEO

24. BLOG POSTS

25. EMAIL CAMPAIGN

26. STARTING WITH THE
STORY IDEA
CASE STUDY:
FROM PUBLICIST
TO PUBLISHER

27. SERVICEVIRTUALIZATION.COM

28. TODAYSWIRELESSWORLD.COM

29. TodaysWirelessWorld.com