Social Media & Business: Presentation to Tulsa (Oklahoma) Home Builders Council
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This is a presentation done March 26, 2015 in Tulsa Oklahoma for the Tulsa Home Builders Association Council by Mike Koehler, President of Smirk New Media. This is an overview of effective uses of social media, how to develop and display social media and other digital content; how to develop an effective social media strategy; and how to use boosted Facebook posts and effective social media metric targeting.
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Social Media & Business: Presentation to Tulsa (Oklahoma) Home Builders Council
- 1. SOCIAL MEDIA & BUSINESS Tulsa Home Builders March 26, 2015 Mike Koehler, Smirk New Media
- 2. DEFINING SOCIAL MEDIA Using online platforms to connect people with others - friends, fans, brands - and to share knowledge and information important to them.
- 3. 380,000Number of active Facebook users in Tulsa. Social media numbers continue to grow.
- 5. NOT A MAYBE. NOW A MUST. Consumers are spending 3 hours per day on social media. It’s there where research starts. Brand reputations are decided.
- 6. AUDIENCE DRIVES PLATFORM DRIVES CONTENT DRIVES ENGAGEMENT DRIVES BUSINESS A SOCIAL MEDIA STRATEGY
- 8. Place your screenshot here WHAT’S CONTENT? SHOW OFF YOUR WORK Social platforms like Houzz and Pinterest allow you to display your work and give another outlet where prospects can find you.
- 9. Place your screenshot here WHAT’S CONTENT? HOW DO YOU DO WHAT YOU DO? Explain what makes you unique with consistent posts. Be a part of the daily digital lives of potential clients.
- 10. ONCE YOU HAVE CONTENT. DELIVER IT WITH DATA. What delivers the real power of digital marketing is metrics. You can target by who they are, where they are, what they like and what they are talking about.
- 12. “62% of companies said that social media had become more important as a source of leads in the past six months.
- 15. CREDITS Special thanks to all the people who made and released these awesome resources for free: ▸ Simple line icons by Mirko Monti ▸ E-commerce icons by Virgil Pana ▸ Streamline iconset by Webalys ▸ Presentation template by SlidesCarnival ▸ Photographs by Death to the Stock Photo (license)