Social Media Marketing by Mujeeb Riaz

M.Mujeeb Riaz_mujeebriaz@yahoo.com

Social Media/Virtual Media
• Form of Online Media(such as websites
for social networking and microblogging)
through which users create online
communities to share information, ideas,
personal messages, and other content (such
as videos)

• Websites and other online means of
communication that are used by large groups
of people to share information and to
develop social and professional contacts

virtual community
• A virtual community is known as any group of
people who use Internet technologies to
communicate with each other.
• A virtual community is a social network of
individuals who interact through specific social
media, potentially crossing geographical and
political boundaries in order to pursue mutual
interests or goals.

• A virtual community is a group of people who
share common interests, feelings or ideas, or
pursue similar goals over the Internet or over
any collaborative network. Social media is the
most common vehicle for this sharing and
interaction, which can potentially transcend
geographical boundaries, race, culture,
political views and religion when people are
connected by another common interest or
agenda.

• Why We Use Social Media ?

• Why Should Marketers Turn to Social Media?

• Social media has quickly grown to be an
important tool for marketers to:
– Build relationships with customers
– Strengthen brands
– Launch new products
– Enter new markets
– Boost sales

Social Media Manager
• Social Media Manager. Manage social
media marketing campaigns and day-to-day
activities including: Develop relevant content
topics to reach the company's target
customers. Create, curate, and manage all
published content (images, video and
written).

Three Core Characteristics of Good
Social Media Managers
• Passionate
• Communication
• Flexibility (Working Conditions)
• Decision Power

Social Media Manager Job
Description
• Deliberate planning and goal setting
• Development of brand awareness and online
reputation
• Content management
• SEO (search engine optimization) and
generation of inbound traffic
• Cultivation of leads and sales

Social Media Marketing
• Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The
goal of SMM is to produce content that users
will share with their social network to help a
company increase brand exposure and
broaden customer reach

Social Media Strategy & Planning
• Create the social media strategy
• Create budgets for social media activities
• Plan social media campaigns
• Work with internal stakeholders
• Hire and manage the social media marketing
team for your organization
• Work with other marketing branches to
integrate different activities

Social Media Plan
7 Steps For An Effective Social Media Marketing Plan
• Audit Your Current Social Presence
• Which networks are you currently active on
• Are your networks optimized (photo and cover images, bio, URL, etc.)
• Which networks are currently bringing you the most value
• How do your profiles compare to your competitors’ profiles
• Document Who Your Ideal Customer Is
• Even the best marketers will fail if they are marketing to the wrong
audience.
• Age/Location,Sex,Race,Job,income etc

• Create A Social Media Vision/
Mission Statement
• Mission statement will drive your future actions
• Keep in mind your ideal customer when trying to
create this statement.
• Once you have this statement documented, it will
make it simple for you to decide what to share and
create.

Identify Key Success Metrics
• A few metrics to consider measuring are:
• Post Reach
• Total Likes
• Post Engagement
• Total Shares
• Google Analytics/Google Adwards/Google Web master/Social
Media Monitoring tools

Create and Curate Engaging Content
• Images
• Videos
• Blog Posts
• Company News
• Infographics
• eBooks
• Interviews
Create a content calendar

• Invest In a Social Media
Management Tool
• Track, Analyze, Optimize

Social media implementation
• Manage social media campaigns and day to day activities
• Manage presence in social networking sites
• Brand advocacy
• Community outreach
• Manage a blogger outreach program
• Build a brand ambassador network
• Post and comment on relevant blogs
• Write editorial content
• Create and upload videos
• Engage in conversations and answer questions
• Create and maintain a social media editorial calendar and
posting schedule

Social Media Campaign
1. Brand Development
2. Identify Target Customers
3. Set Clear Objectives
4. Visual Design and Web Development Strategy
5 . Solid Content Strategy
6. Promotion Strategy
7. Engagement Strategy
8. Conversion Strategy
Measure & Analyze to Establish ROI
• Audience Growth /Audience Profile /Audience Engagement /Content
Reach/Engagement by Content Type / Response Rate and Quality /
Feedback

Importance of Social Media
• Showcase your brand
• Develop a Loyal Community
• Improve customer services
• Increase Digital exposure
• Boost Traffic & SEO Rating
• Expand Sales and Audience
• Low Marketing Cost

Thanks

Social Media Marketing by Mujeeb Riaz

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