The document discusses how sports organizations can better engage digital fans. It recommends that organizations embrace their core passion, lead fans by informing and inviting them on the organization's journey, and expand fan engagement beyond just game times by exploring other opportunities throughout the week. Following these three steps will help organizations take control of the "digital train" and provide a steady experience for passionate fans.

1. Jesper Nyholm
Founder & CEO
Jesper@7peaks.dk @Nyholmdk
Fan Engagement
Etihad Stadium, Manchester City 2015

2. The Digital Train
Every sports organization in the world is
struggling to get on, and stay aboard, the digital
train racing through our era of time. Where is the
train taking us? More importantly; are you even
trying to make your way to the caboose to take
control and announce a destination?
Jesper@7peaks.dk @Nyholmdk

3. Embrace the Passion
When it comes to digitalevery sports
organization should installa “BobSugar alert
button” in their office todeflect initiatives not
embracing their core passion orinitiatives
treating fans as metrics in stead of
human beings.
1
Jesper@7peaks.dk @Nyholmdk

4. Lead the Way
Don’t get to busy chasing thedigital hideoutof
your fans – but do get busy informing aboutand
inviting your fans to join your journey.When
cooking a long term win-dish it really does
matter to add the baking-powder at
the right time.2
Jesper@7peaks.dk @Nyholmdk

5. Expand your Game Time
A game takes less than 2% of thetime we have
available every week when it comes to engaging
our fans.Do you want to keep finding seconds
in these 2% or start exploringthe availablehours
in the remaining 98% of the week?
3
Jesper@7peaks.dk @Nyholmdk

6. Case
Jesper@7peaks.dk @Nyholmdk
World Class
Fan Engagement
The National Olympic Committeeof Denmark
has no Venue,no Merchandise,no Ticket-sale,
no TV-Rights,no Fan-baseandapproximately 4
years between every game.
Still we manage touse digitalto increasethe
average revenuefrom our olympic sponsors by
20%, growand nurse a fan base and monetize
our knowledge about becoming an top
performing olympic athlete.
Lead the way
Embrace the Passion
Expand your Game time
Join our digital performance
platform and become a part of
the team training to peak and
bring back the gold from Rio de
Janeiro in 2016.
We want to make our unique
knowledge about how to
optimize basic life skills to
become a top performer
available for our
stakeholders
The Olympic gold is not won in
Rio –it is won by improving your
ability to perform by training
continiously during the years
leading to the Olympic Games
a 7peaks
story

7. Wrapping it all up
3 great steps to take control ofyour digital train
and conduct a steady and scenic ride for allof your
passionate passengers toenjoy!
Lead the way
Embrace the
Passion
Expand your
Game time
1
2
3
Jesper@7peaks.dk @Nyholmdk

8. 7peaks.dk
DK-2605 Brondby
Denmark
House of Sports
Brondby Stadium
Management
Mikael B. Korsgaard, CTO
(0045) 4041 2687
Jesper Nyholm, CEO
(0045) 5138 8150
Website & Mails
jn@7peaks.dk
mbk@7peaks.dk
www.7peaks.dk/uk/
www.7peaks.dk