2. What is Social Media?
• Social media is different
forms of electronic
communication in which
anyone can make content to
share with anyone all over
the world. Social media
allows all of us to
communicate with one
another and to share our
lives events.
3. Forms of Social Media
• Some social media apps include the following-
• Facebook
• Instagram
• Twitter
• TikTok
• Snapchat
• YouTube
• And so many more
4. How many people use social media?
• According to backlinko.com,
4.48 billion people use social
media worldwide which is
56.8% of the world’s
population.
5. Interesting Facts About Social Media
• Backlinko.com lists some
fascinating stats about social
media
• According to Backlinko.com the
average social media user engages
with an average of 6.6 various
social media platforms
• The average person spends 2 hours
and 24 minutes a day on social
media
• Facebook is the leading social
network at 2.9 billion monthly
active users
6. What does social media have to do with marketing?
• The key aspect of social media is that it allows people to share
information with one another.
• As more and more people use social media the more important it is
that companies create advertisements for social media.
• Social media also allows customers to share reviews of products or
companies.
• These reviews can have a positive or negative affect on each
individual company.
7. Social Media Creates Jobs.
• Companies now need employees who can run social media accounts
for the company so they can advertise their products to their
customers.
• The need for social media managers is going to continue to rise as
new social media platforms rise.
8. Social Media Is Not Going Anywhere
• Social media is becoming the main source for advertisements as less
people are watching television and are instead streaming movies and
tv shows from their phones.
9. How does this affect sports marketing?
• Every pro team now has social media accounts which also require
employees to manage the accounts
• Social media has created a new job type for sports management and
is now creating a lot of jobs for people like me who are in marketing
10. Social Media as a Search Engine.
• The online lesson Facebook, Twitter, and YouTube stats that YouTube
is the #2 search engine in the world
• Social media is where people go to gather information or learn how to
do something.