Social media marketing refers to using social media platforms like Facebook, YouTube, and Twitter to market products and services. It allows companies to engage with customers, promote their brand, and find new customers. Some key points made in the document include: - Social media started in the 19th century with the telegraph but became more widely used in the 1990s with the rise of AOL and accessing the internet through dial-up connections. - Major social media platforms like Facebook, YouTube, Twitter, Instagram and Snapchat emerged between 2004-2011 and now have billions of users generating tens of billions in annual revenue. - Social media gives small businesses a low-cost way to advertise and compete with larger companies.

1. SOCIAL MEDIA MARKETING
POINT OF VIEW
MRK 2100 –Joe Smith

2.  What is social media marketing?
Social media marketing is define as The term social media marketing (SMM) refers to the use of
social media and social networks to market a company's products and services. Social media
marketing provides companies with a way to engage with existing customers and reach new ones
while allowing them to promote their desired culture, mission, or
tone.(https://www.investopedia.com/terms/s/social-media-marketing-smm.asp

3. Why use social media
Social media is a great tool to help you engage with your friends and customers
find out what people are saying about your business and others . You can also
and mobile applications for people to view and comment on . Social media can
help you or your business let people know what's going on in your life, attract
customers, get customer feedback and build customer loyalty.

4. SOME PEOPLE WOULD SAY FORMS OF SOCIAL MEDIA STARTED IN THE 19TH CENTURY.
SAMUEL MORSE CREATED A TELEGRAPH MACHINE AND THROUGH MORSE CODE HE
WAS ABLE TO SEND MESSAGE TO OTHER PARTS OF THE UNITED STATES. HIS FIRST
MESSAGE WAS SENT FROM BALTIMORE TO WASHINGTON DC SAYING “WHAT HATH
GOD WROUGHT”
 WHEN DID SOCIAL MEDIA START?

5. I REMEMBER IN 1995/96 SIGNING ONTO AOL DIAL UP. I REMEMBER THE PINGS,
THE DINGS THE DANG SOUNDS LEADING UP TO GETTING ON THE INTERNET
THROUGH A LANDLINE. AOL SIGN ON
I KNEW THAT I WAS ABLE TO LOG ON, GO TO WEBSITES, CHECK SPORTS SCORES,
DAILY NEWS, AND PLAY GAMES. THE BAD THING WAS WHEN YOU GOT A PHONE
CALL TO YOUR HOUSE IT WOULD KICK YOU OFF THE INTERNET AND YOU
WOULD HAVE TO START THE PROCESS OVER AGAIN HOPING THERE WAS NOT
TO MANY PEOPLE ON TO CLOG THE BAND WIDTH.
 My experience with computer before the boom of social media

6. IN 2004 A STUDENT AT HARVARD DEVELOPED THE FIRST MAJOR SOCIAL
MEDIA PLATFORM “THE FACEBOOK” WHICH MOVED ON LATER TO JUST
BECOME FACEBOOK. FACEBOOK IS SAID TO BE USED BY 69% OF ADULTS
IN THE US. FACEBOOK IS WORTH APPROXIMATELY 138 BILLION DOLLARS
WITH 98% OF THAT COMING FROM ADVERTISING.
 THE BOOM OF SOCIAL MEDIA

7. THE BOOM WAS SHORT TO FOLLOW BOTH YOUTUBE(2.1 BILLION USER)
AND REDDIT(52 MILLION USER) STARTED IN 2005, TWITTER(186 MILLION
USERS) WAS FOUNDED IN 2006, INSTAGRAM WAS STARTED IN 2010
AND NOW HAS OVER 1 BILLION USERS WORLD WIDE, SNAPCHAT WAS
STARTED IN 2011 BY A FEW STANFORD STUDENTS AND IS NOW USED BY
73% OF ADULTS
 THE BOOM OF SOCIAL MEDIA (continued)

8. HTTPS://ONLINE.MARYVILLE.EDU/BLOG/EVOLUTION-SOCIAL-MEDIA/#HISTORY

9. AS OF SEPTEMBER 13, 2021 TWITTER AND FACEBOOK HAS GENERATED THE
MOST REVENUE THROUGH ADDS. IT IS SAID THAT IN 2021 OVER 50 BILLION
DOLLARS WILL BE GENERATED THOUGH SOCIAL MEDIA SITES. ESTIMATES SHOW
THAT IS 2021 THERE ARE ALMOST 4.5 BILLION USERS OF SOCIAL MEDIA.
 REVENUE GENERATED THROUGH SOCIAL MEDIA

10. I BELIEVE THAT SOCIAL MEDIA HAS GIVEN THE LITTLE GUY A CHANCE TO
ADVERTISE WITH LITTLE TO NO COST. MANY SMALL BUSINESSES DON’T HAVE
THE RESOURCES TO HAVE BOTH A SALES AND MARKETING DEPARTMENT. THE
USE OF SOCIAL MEDIA GIVES PEOPLE THE ABILITY TO GET THEIR WORD OR
PRODUCT OUT TO POTENTIALLY MILLIONS OF PEOPLE. BIG COMPANY ARE STILL
ABLE TO DO WHAT THEY DO BUT THIS GIVES SOME SMALL GUYS A FIGHTING
CHANCE IN A ENTREPRENEURS WORLD.
 Closing