Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
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Role of social media networks in penetration of internationalAlexander Decker
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The document discusses a study on measuring the impact of social media marketing campaigns. It begins with an introduction on social media and its importance in marketing. The objectives of the study are to understand perceptions and awareness of social media marketing among respondents in Hyderabad, India. The scope covers how companies use social media platforms and data analytics to track marketing campaigns. The methodology section describes the descriptive research design used, including primary and secondary data collection and analysis of a sample of 100 industrialists in Hyderabad.
This document discusses how social media has changed how businesses interact with and engage customers. It provides an overview of the evolution of social media marketing and the two main approaches: passive, by analyzing user generated content; and active, using social media as an engagement and communication tool. The document also examines how companies can use influencers and hyper targeting on platforms like Facebook and LinkedIn. It aims to understand the role of social media strategies in creating buzz and engaging customers.
The document provides an overview of social media marketing. It discusses the description and background of social media marketing, including its growth over time from the 1960s to present day. Key facts about social media marketing are reviewed, such as its importance to marketers and common issues. The growth and predictions for social media marketing are examined, and factors influencing its growth are discussed. Finally, important industry participants in social media marketing are identified.
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! 1Target Customer for Social Media Trends Social mSilvaGraf83
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Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
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and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
! 1Target Customer for Social Media Trends Social mMoseStaton39
! 1
Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
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The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Social media is a powerful marketing tool that allows companies to reach millions of potential customers. It differs from traditional marketing in that customers can interact with marketing messages and produce their own content. Major social networks like Facebook and Twitter will continue growing in importance. Some key advantages of social media marketing are low costs, wide reach, and the ability to engage customers interactively. However, measuring effectiveness can be difficult as target audiences are not always homogeneous. Successful social media strategies focus on attracting attention, converting visitors into customers, and transforming past successes into new attraction points.
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This document summarizes a research paper that examined the role of social media marketing platforms in fostering effective marketing communication in Tanzania's telecommunications industry, using Vodacom as a case study. The study found that customers' attitude and skills in using social media had a strong positive influence on the effectiveness of marketing communication, while awareness had a smaller influence. The findings suggest telecommunications companies should focus on improving customers' skills and attitudes regarding social media to maximize the benefits of marketing efforts and avoid costly failures in communication.
The document discusses a study on the impact of social media-based marketing on retailer turnover in Polokwane, South Africa. The study tested three hypotheses: 1) that digital marketing increases retailer turnover, 2) that retailers view digital marketing as a viable tool, and 3) that retailers use digital marketing. Through questionnaires, the study found that social media marketing had a positive impact on turnover and that most retailers used social networks and saw it as an effective marketing approach. The study recommends that retailers integrate social media marketing and continue using social networks to strengthen their brands online and impact turnover positively.
Social networks are websites which allow users to communicate, share knowledge about similar interests,
discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still
in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This
paper discusses the advantages and risks that social network marketing holds. Future opportunities for
social networks, particularly mobile social networking, are also discussed
•Reflective Log•Your reflective log should include the.docxtawnyataylor528
•
Reflective Log
•
Your
reflective
log
should include the following
•
What was your role within the business simulation company?
Demonstrate how you used the resources critically to make decisions
while you were running the company.
.
•The philosophers Thomas Hobbes and John Locke disagreed on the un.docxtawnyataylor528
•The philosophers Thomas Hobbes and John Locke disagreed on the understanding of political authority, with Locke taking what is commonly called the “liberal” view. Choose a side (be brave perhaps; take a side you actually disagree with). Using the writings of each given in our class text or at the Websites below, make your case for the side you chose and against the other side. Identify one (1) modern situation in the world where these issues are significant.
Philosophers Debate Politics
•Chapter 24 (pp. 768-9)
•Hobbes: text at
http://oregonstate.edu/instruct/phl302/texts/hobbes/leviathan-contents.html
;
Summary at http://plato.stanford.edu/entries/hobbes-moral/; also
http://jim.com/hobbes.htm
•Locke: text at http://www.thenagain.info/Classes/Sources/Locke-2ndTreatise.html; General
background of the concept at
http://www.digitalhistory.uh.edu/teachers/lesson_plans/pdfs/unit1_12.pdf
.
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tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
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mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
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age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
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television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
! 1Target Customer for Social Media Trends Social mMoseStaton39
! 1
Target Customer for Social Media Trends
Social media trends have emerged as a prime service for many businesses around the
world. The use of its various forms, including influencers, has emerged as a great marketing
tool for many businesses around the country and even globally. Social media marketing has
become an industry with a target market and a need in the modern marketplace. The target
customer of social media marketing and trends will be discussed.
The target customer for social media trends is businesses seeking to appeal to the
mass public. Though every age group currently makes use of social media, the age group that
mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of
individuals in the age group used at least one social media platform globally. Individuals
closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%
of individuals older than 65 used social media. The number of users in the 18-29 and 30 - 49
age brackets is relatively high (Pew Research Center, 2022).
Considering these statistics, any business that wishes to market to these individuals
can use social media marketing trends. Businesses in the modern era are also pursuing a
competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 – 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Social media is a powerful marketing tool that allows companies to reach millions of potential customers. It differs from traditional marketing in that customers can interact with marketing messages and produce their own content. Major social networks like Facebook and Twitter will continue growing in importance. Some key advantages of social media marketing are low costs, wide reach, and the ability to engage customers interactively. However, measuring effectiveness can be difficult as target audiences are not always homogeneous. Successful social media strategies focus on attracting attention, converting visitors into customers, and transforming past successes into new attraction points.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
This document summarizes a research paper that examined the role of social media marketing platforms in fostering effective marketing communication in Tanzania's telecommunications industry, using Vodacom as a case study. The study found that customers' attitude and skills in using social media had a strong positive influence on the effectiveness of marketing communication, while awareness had a smaller influence. The findings suggest telecommunications companies should focus on improving customers' skills and attitudes regarding social media to maximize the benefits of marketing efforts and avoid costly failures in communication.
The document discusses a study on the impact of social media-based marketing on retailer turnover in Polokwane, South Africa. The study tested three hypotheses: 1) that digital marketing increases retailer turnover, 2) that retailers view digital marketing as a viable tool, and 3) that retailers use digital marketing. Through questionnaires, the study found that social media marketing had a positive impact on turnover and that most retailers used social networks and saw it as an effective marketing approach. The study recommends that retailers integrate social media marketing and continue using social networks to strengthen their brands online and impact turnover positively.
Social networks are websites which allow users to communicate, share knowledge about similar interests,
discuss favorite topics, review and rate products/services, etc. Even though social network marketing is still
in its infancy, it holds a potential success for businesses if it is carefully integrated in the marketing mix. This
paper discusses the advantages and risks that social network marketing holds. Future opportunities for
social networks, particularly mobile social networking, are also discussed
Similar to Journal of Economics and Business Research, ISSN 2068 - 35.docx (20)
•Reflective Log•Your reflective log should include the.docxtawnyataylor528
•
Reflective Log
•
Your
reflective
log
should include the following
•
What was your role within the business simulation company?
Demonstrate how you used the resources critically to make decisions
while you were running the company.
.
•The philosophers Thomas Hobbes and John Locke disagreed on the un.docxtawnyataylor528
•The philosophers Thomas Hobbes and John Locke disagreed on the understanding of political authority, with Locke taking what is commonly called the “liberal” view. Choose a side (be brave perhaps; take a side you actually disagree with). Using the writings of each given in our class text or at the Websites below, make your case for the side you chose and against the other side. Identify one (1) modern situation in the world where these issues are significant.
Philosophers Debate Politics
•Chapter 24 (pp. 768-9)
•Hobbes: text at
http://oregonstate.edu/instruct/phl302/texts/hobbes/leviathan-contents.html
;
Summary at http://plato.stanford.edu/entries/hobbes-moral/; also
http://jim.com/hobbes.htm
•Locke: text at http://www.thenagain.info/Classes/Sources/Locke-2ndTreatise.html; General
background of the concept at
http://www.digitalhistory.uh.edu/teachers/lesson_plans/pdfs/unit1_12.pdf
.
•From the first e-Activity, examine two (2) economic effects that yo.docxtawnyataylor528
•From the first e-Activity, examine two (2) economic effects that you believe the Iranian elections have on other countries that are currently allies with this nation. Provide a rationale for your response.
•Suggest two (2) factors that make the United States, Saudi Arabia, and the European Union allies on the world stage of politics. Provide two (2) pieces of evidence to support your rationale.
.
• What are the NYS Physical Education Standards, and how do they ali.docxtawnyataylor528
• What are the NYS Physical Education Standards, and how do they align with the National PE standards?.
• What is adaptive physical education? Are there a set of standards? If so, what are they?
• Create a chart or table listing each set of standards, and show their alignment.
.
• Choose a health problem in the human population. Some examples i.docxtawnyataylor528
• Choose a health problem in the human population. Some examples include cardiovascular disease, diabetes, cancer of a specific organ, an infectious disease, etc.
• Describe the biological and physiological aspects of the health problem and potential chemical treatments or pathways that are affected.
• Discuss the natural progression of chronic diseases, or the natural history of infectious or exposure-related illnesses.
• What are the potential outcomes of the disease (recovery or death), and what leads to those potential outcome(s)?
• The paper should be at least 975 words in length.
• Include a list of references in APA format, including the information used from the modules.
.
•Key elements to GE’s learning culture include active experimentat.docxtawnyataylor528
•Key elements to GE’s learning culture include active experimentation and action-based learning, as the talented people GE attracts and recruits apply themselves to unravel the most challenging problems of the future. GE leaders are evaluated on how well they guide the professional growth of their people, providing counsel and goal setting. Leaders are responsible for ensuring functional competence and overall business excellence of their teams, in an operating climate that emphasizes unyielding integrity.
•Use GE’s website write a 3-4 page (body of the paper should be 3-4 pages) paper discussing how training, development, and learning programs have contributed to GE’s success Review the following information about GE’s Training and Development to help get you started:
Leadership and Learning Programs – to go to the website click on the links below
•Entry-level Leadership Programs:
GE's Corporate Entry-level Leadership Programs offer recent college graduates prized development opportunities that combine real-world experience with formal classroom study. Through a series of rotating assignments — typically over a period of two years — young professionals receive accelerated professional development, world-class mentors, and global networking that cuts across GE's businesses.
•Experienced Leadership Programs:
Experienced professionals who wish to accelerate their careers find fitting opportunity in our Experienced Leadership Programs. The programs position high-potential talent in collaboration with some of the top innovators in their fields, offering intensive on-the-job development in the areas of Corporate Audit, Human Resources and Sales and Marketing.
•John F. Welch Leadership Development Center:
At GE, learning is a cultural force and Crotonville is its epicenter. For more than 50 years, the legendary John F. Welch Leadership Center has been at the forefront of real-world application for cutting-edge thinking in organizational development, leadership, innovation and change. Established in 1956, the 53-acre corporate learning campus was the first of its kind in the world.
The Crotonville campus attracts the world's brightest and most influential minds in academia and business. Every year, for thousands of our people from entry-level employees to our highest-performing executives, a journey to Crotonville is something of a pilgrimage — a transformative learning experience that, for many, becomes a defining career event.
.
• This summative assessment can be completed in class or at any .docxtawnyataylor528
• This summative assessment can be completed in class or at any other convenient location.
• Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.
• Please use the following formatting guidelines to complete this assessment task:
• Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
• Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided.
Instruction to Assessors:
https://zealtutors.com/2021/05/11/assuming-your-organization-was-awarded-the-following-tender-atm-id-naa-rft-20xx-105/
• You must assess student’s assessment according to the provided Marking Criteria.
• You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.
• You must provide students with detailed feedback within 10 working days from submission.
Assuming your organization was awarded the following tender:
ATM ID: NAA RFT 20xx/1058
Agency: National Archives of Australia
Category: 81110000 – Computer services
Close Date & Time: 15-Aug-20xx 2:00 pm (ACT Local Time)
Publish Date: 15-Jul-20xx
Location: ACT Canberra
ATM Type: Request for Tender
APP Reference: NAA20XX-1
Multi Agency Access: No
Panel Arrangement: No
Description:
A service provider is being sought for the technical upgrade of the Archives’ website Destination: Australia. In order to ensure the best value for money and optimal functionality (for the website and related exhibition interactive) going forward, it is necessary for the website to be transferred from a proprietary CMS to a commonly available CMS (including, but not limited to, an Open Source CMS).
https://4assignmenthelpers.com/assuming-your-organization-was-awarded-the-following-tender-atm-id-naa-rft-20xx-105/
The website will enable the National Archives of Australia to collect user contributed data about the photographic collection featured on the site. The interface must be modern, engaging and user-friendly, designed to meet the needs of people of all ages, and differing levels of computer and English literacy. The website must interact successfully with an exhibition interactive via an existing API. There is an option for hosting, maintenance and support services to be provided from contract execution until 31 December 2019.
Timeframe for Delivery: November/December 20XX with a possible extension of up to 3 years for hosting and maintenance.
http://assignmenthelp4u.com/assuming-your-organization-was-awarded-the-following-tender-atm-id-naa-rft-20xx-105/
The Requirement
The National Archives of Australia (Archives) (the Customer) is responsible under the Archives Act 1983 (Cth) for the preservation and storage of .
• 2 pages• APA• how the airport uses sustainability at the o.docxtawnyataylor528
• 2 pages
• APA
•
h
ow the airport uses sustainability at the operational side/airside (everything behind the gate and basically where the airplanes are) at an airport
• e.g. use of electric cars at the airfield, like buses for passengers etc.
• Due 6 PM (NY Time)
Thank you so much!
.
¿Lógico o ilógicoIndicate whether each of the doctors statemen.docxtawnyataylor528
¿Lógico o ilógico?
Indicate whether each of the doctor's statements is
lógico
or
ilógico
.
"En este hospital se prohíben exámenes médicos."
"Esta mañana se me rompió la mano; tuve que cancelar todas las citas de esta semana."
"Se necesitan medicinas porque hay pacientes enfermos."
"En mi consultorio se regalan radiografías."
"A un enfermero se le cayeron unas botellas; por eso el paciente se quitó los zapatos."
Oraciones con
se
Rewrite the sentences using
se
.
Modelo
Buscamos médicos bilingües.
Se buscan médicos bilingües.
No pueden hablar por teléfono.
Mariela sufre muchos dolores de cabeza. Debe trabajar más.
Fiebre
se escribe así: efe - i - e - be - ere - e.
A Felipe no le gustan mucho las películas; va al cine constantemente.
Conversaciones
Choose the correct adverbs to complete the conversations.
—Éstas son las pastillas que usted debe tomar. Recuerde, son cuatro pastillas al día; debe tomarlas...
—Perdone, doctora, ¿puede hablar más ? Es que con este dolor de cabeza escucho.
—¿Te enfermas ?
— , me enfermo una vez al año.
—¿Qué te dijo el médico?
—Que debo nadar una hora, tres veces por semana porque siento dolor en los huesos. La natación es muy buena para la circulación y no lastima los huesos.
Adverbios
Fill in the blanks with words from the list. Two words will not be used.
a tiempo
casi
muchas veces
poco
rápido
tarde
Mi amigo Onofre y yo estudiamos medicina. A nuestra profesora de biología le importa mucho la puntualidad. Si los estudiantes llegan
(1) [removed],
ella está de buen humor; pero si no, ¡ojo (
watch out
)!
(2) [removed]
Onofre y yo llegamos
(3) [removed]
a clase, y ahora bajaron nuestras notas (
grades
). ¡Vamos a tener que caminar
(4) [removed]
a clase!
.
·Which of the following is considered a hybrid organizational fo.docxtawnyataylor528
·
Which of the following is considered a hybrid organizational form?
·
sole proprietorship
·
corporation
·
limited liability partnership
·
partnership
.
·Write aresearch paper of three (3) body pages on a narrow aspec.docxtawnyataylor528
·
Write aresearch paper of three (3) body pages on a narrow aspect of the topic
“
how a specific innovation or discovery from the past has impacted or changed some aspect of human history.”
The paper may be either an argumentative or analytical essay. Utiliz
e
at least three
high-quality academic references that you access through FDU on-line or physical libraries.
At least one must be a scholarly/peer reviewed article.
Use of Wikipedia, blogs, .com websites of people not known as experts in their fields, and similar sources do
not
meet this “high-quality” requirement.
·
Develop a clear thesis statement that you will support in your paper. This requires researching, analyzing, appropriately quoting, paraphrasing and summarizing the resources as well as synthesizing material. Utilize information from your resources to draw implications that support your thesis. Be SPECIFIC and EXPLICIT in providing data and in drawing conclusions
·
Your paper will be written in APA format and must include:
·
Title page
·
Abstract
·
Fully researched body with appropriate in text citations
·
References
·
Appendices (if appropriate)
Cover, Abstract/Prefatory Information, References, Appendix, Illustrations and other support materials
are in addition
to the three body pages noted above.
Your paper
must
be double space, 12 pt. Times New Roman, with paragraph indents, no extra spaces between paragraphs, on US letter paper. Margins must be 1 inch top, bottom and
both sides, with alignment flush left and uneven, or
ragged
, on right.
·
In-text citations (including secondary source citations) and references must follow APA guidelines as covered in class and in handouts that are distributed to you.
Your OUTLINE/graphic organizer will be graded separately and will be worth 10 points. Your paper will be worth 90 points, for a total of 100 points on this assignment.
.
·InterviewConduct an interview and document it.During this c.docxtawnyataylor528
·
Interview
Conduct an interview and document it.
During this course we have learned about organizational culture and structure, we have spoken of feedback and job types. As project that pulls together all concepts from this course you will conduct an interview. Document the interview and draw a conclusion in a short four to five sentence summary of the experience.
1.
create 8 to 10 professional and quality interview questions
2.
decide how you are going to document the interview (audio, video or type)
3.
conduct the interview
4.
confirm that the interview was documented
5.
write the summary paragraph
6.
submit your assignment
The topic and interviewee are to be of your choice and should allow you to learn something that will help in pursuit of your career.
.
·Submit a 50- to 100-word response to each of the followin.docxtawnyataylor528
·
Submit
a 50- to 100-word response to
each of
the following questions:
o
Understanding a Will
1.
What is
a will and what is
the benefit of having
one
?
2.
Why is it important to also have a living revocable trust with a will?
o
Creating a Durable Power of Attorney for Health Care
What is a Durable Power of Attorney for Healthcare? What information does the document provide? How is this document related to an advance directive (aka living will)?
o
Understanding the Purpose of the Must-Have Documents
4.
Why might these forms need to be
updated?
How would you go about making these updates to ensure they are valid?
5.
In what ways did you find any of these forms to be difficult to complete? What did you learn as a result of completing these forms?
.
·Section 3·Financial management, quality and marketing asp.docxtawnyataylor528
·
Section 3
·
Financial management, quality and marketing aspects of the organization
·
Financial
·
Analysis of the service reimbursement for the organization (State, Federal, Insurance and Private Pay)
·
Methods of funding
·
Research issues
·
Quality and Ethics
·
Accreditation
·
Awards
·
Regulation
·
Ethical issues regarding who receives care at the organization
·
Marketing
·
Strategies
·
Branding
·
Community and employee involvement
·
Section 4
·
Impact of economic and outside influences to the organization
·
National and world economy impact
·
Explanation of the sustainability of this organizational care model
·
Healthcare reform
·
Regulations
·
Section 5
·
Conclusion for your paper and combine all the sections into a project paper
·
Recap the info regarding organization
·
Glimpse into the future for the organization based on your learning
·
Combine all parts into a APA formatted product
.
·Why is the effort to standardize the language used in reporti.docxtawnyataylor528
Standardizing the language used in reporting clinical trials through MedDRA is important for harmonization worldwide because it allows for consistent interpretation of data across all clinical trials and countries. Using a common language and terminology in MedDRA ensures that adverse events, medical conditions, and other outcomes are classified and coded in the same way. This consistency and harmonization facilitates the sharing and comparison of data from different clinical trials and populations.
·Humans belong to the genus Homo and chimpanzees to the genus .docxtawnyataylor528
·
Humans belong to the genus Homo and chimpanzees to the genus Pan, yet studies of primate genes show that chimpanzees and humans are more closely related to one another than each is to any other animals. In light of this result, some researchers suggest that chimpanzees should be renamed as members of the genus Homo. Discuss at least three (3) practical, scientific, and / or ethical issues that might be raised by such a change in naming. aleast 400 words.
.
·Crash House II and add resources and costs—remember, only crash.docxtawnyataylor528
·
Crash House II and add resources and costs—remember, only crash tasks on the critical path and start with the lowest cost.
•
Perform resource allocation and crash House II for House III homework.
I need an Email address to send the attachment I can't uploade it here.
.
·What is the main difference between the approaches of CONFLICT .docxtawnyataylor528
Conflict theory views crime as a product of social and economic forces that promote inequality and competition, while functionalist theory sees crime as inevitable and even somewhat beneficial to society. The media is often criticized for portraying women as sexual objects rather than as complete human beings, and some think boundaries should restrict overly sexualized or degrading portrayals out of respect for human dignity.
·What is the work of art’s historical and cultural context·.docxtawnyataylor528
·
What is the work of art’s historical and cultural context?
·
Does the work adhere to the conventions of the style movement / artistic period, or does it go against those conventions?
·
How are the two works of art similar? How are they different?
o
What can we conclude from those similarities and differences?
Your draft should be 2 – 3 pages long and include at least
four
scholarly sources (two for each work of art). Check out these databases from the
Shapiro Library website
to help you get started:
·
JSTOR: you can search by subject; “Art & Art History” is your best bet here
·
Project MUSE: you can search for articles by subject here as well; look for articles under “Art and Architecture”
.
·Review the steps of the SDLC. Explain why quality service deliv.docxtawnyataylor528
·
Review the steps of the SDLC. Explain why quality service delivery depends on the execution of the service delivery life cycle. Discuss the aspects of the SDLC that are critical to quality service management. Explain your answer.
·
From the e-Activity, explain how the service delivery model used within an organization impacts an IT organization at the enterprise level.
.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Journal of Economics and Business Research, ISSN 2068 - 35.docx
1. Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L =
2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
2. and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
3. M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the
Internet
for its content: they read it, they watched it, and they used it in
order to
purchase various products and services. Nowadays, more and
more
consumers are utilizing content sharing sites, blogs, social
networking
and wikis - to create, modify, share and discuss Internet
content. This
represents the social media phenomenon, which can have an
enormous
impact on a business’ reputation, sales and why not on its
survival in an
4. environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or
the day
before yesterday. It is actually more than ten years old. The
entire
phenomenon began with the launch of LinkedIn in 2003. But
since this
is a network targeted mainly to businesses its popularity is
much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line
was
augmented by the launch of YouTube in 2005 and of Twitter in
2006
(Pradiptarini, 2011). These are the main players on the market.
They are
doubled by some minor ones like LiveJournal (highly popular
among
Russian speaking internet users), MyLife, MySpace, Reddit,
Tumblr,
5. Netlog (popular in Turkey, Europe and the Arab World),
Pinterest,
SumbleUpon. Google decided to enter the game in 2011 with its
social
network platform named Google Plus, better known to users as
Google+. According to reports revealed in 2013, Google+ had
300
million monthly users; quite far from the 1.32 billion monthly
active
users reported by Facebook in June 2014.
Companies and businesses did not remain indifferent to the
increasing popularity of social media sites. A study conducted
by
Burson and Marsteller pointed out that 86% of the 100 most
important
companies present on the Fortune 500 list had an active account
on at
least one of the most popular social media sites (Pradiptarini,
2011).
The study also revealed that companies prefer Twitter over
Facebook.
6. Social media marketing to increase brand awareness
Research issue
The 2014 Manufacturing Content Marketing Report conducted
by CMI showed that manufacturing marketers used the social
media
platforms less than their B2B marketing counterparts. The
report also
pointed out that the most important goal for manufacturing
marketers
was brand awareness. Moreover, the marketing divisions of
companies
expressed their need to connect with customers in a new and
engaging
way (Grieshammer, 2014).
Thus, it is not an exaggeration to say that social media
marketing
might soon become a vital part of the 21
st
century marketing mix. The
absence of social profiles on the “Big Three” (Facebook,
Twitter and
Google+) would definitely be a strategic mistake for businesses
which
7. want greater exposure and popularity on the digital market
(Angelova,
2013).
Literature review
Heidi Cohen (marketer for Citibank and The Economists)
explains that it is quite difficult to define social media
marketing since
the social media environment continues its expansion and
change. Lisa
Buyer (employee of The Buyer Group) defines social media as
the most
interactive, transparent and at the same time the most engaging
form of
public relations. It is a combination between real time content
and
authentic communication.
Michelle Chmielewski (working for Sythesio) considers that
social media marketing is not about individuals but about what
people
do in order to communicate by any possible digital means.
For SisiraNeti, social media marketing means engaging with
8. consumers online. The websites which permit users to share
opinions,
ideas, content and encourage interaction can be ranked within
the
category of social media sites.
Marjoria Clayman from Clayman Advertising Inc. considers
social media as a new marketing tool which permits marketers
to
understand clients in a way that was not possible previously.
Clayman
believes that social media marketing marks the beginning of the
marketing revolution; it does not represent its end.
Waad Assaad and Jorge Marx Gómez (2011) warn that
marketing done by means of social networking sites is not at all
a
substitute for traditional marketing. Thus, marketers should
consider it
M. Bîja, R. Balaş
10
9. an additional channel which has its own unique characteristics
and can
be used in order to complement other marketing actions.
Lazer and Kelly’s (1973) define social marketing as "concerned
with the application of marketing knowledge, concepts and
techniques
to enhance social, as well as economic ends. It is also concerned
with
the analysis of the social consequences of marketing policies,
decisions
and activities."
Sisira Neti points out that social media marketing is a strategic
and methodical process which can be used in order to increase
the
company’s reputation and brand awareness among consumers.
Social Media Marketing commonly known as SMM refers to a
series of techniques which target social networks and their users
in
order to increase brand awareness or to advertise a certain
product.
Marketers perceive SMM as a more targeted advertising. For
this reason
10. it is considered as being highly effective in the creation of
brand
awareness.
Burke (2006) defines social networking sites as: “… a loose
affiliation of people who interact through websites. The web
enables
any person to build a vast number of relationships with others,
regardless of geographical distance.”
Research methodology
Why Social Media? Social media marketing has numerous
benefits such as: brand credibility, increase in sales, increased
exposure,
strong online presence which enhances the company’s
reliability,
reduced market costs, rapid access to consumer feedback and a
strong
business-client relationship.
Neil Patel (co-founder of Crazy Egg, Hello Bar and
KISSmetrics) informs us that 33% of consumers make use of
social
11. media networks in order to gather new information on various
products,
services and brands. He also reveals that 86% of the marketers
acknowledge the role and importance of social media marketing
for
their business. The vast majority of the businesses using a
social media
platform within their marketing plan have experienced an
increase of
their exposure. Moreover, 82% of costumers have said that they
have
more confidence in a business if it is active on a social media
platform.
Pettey (2008) states that businesses and companies would be
naive if they dismissed the amount of site traffic, generated by
social
Social media marketing to increase brand awareness
networks. At the beginning, online social platforms targeted a
young
audience (teenagers and young people in their early and mid-
twenties),
12. but now they are attracting other demographic groups as well.
As a
consequence, the online environment is filled with career-based
social
networks, shopping based social networks, as well as employee
groups
(Pettey, 2008).
Sachoff (2008) believes that social networks offer companies
huge amount of information about its customer base. The social
media
gives the marketers the possibility to personalize their brand
and to
spread their message in a more efficient and relaxed manner.
Huge companies like IBM, Dell or Burger King have understood
the potential of SMM. Thus, IBM is the owner of about 100
blogs and
of various islands in the popular virtual game “Second Life”.
The
company has several official Twitter accounts and it is highly
active on
YouTube and Slide Share (Zarrella, 2010).
Social media is not a platform or a recipe for instant success. It
13. is a tool which can be used in order to obtain success if hard
work is
done.
Effective Social Media Marketing Techniques
Weston (2008) is convinced that brand awareness is extremely
important for social network marketing. For him the widgets are
the
perfect tools to create a visible presence in the online
environment. He
states that widgets offer businesses the possibility to market
themselves
and add value to their business ecosystem (Bolotaeva, 2011).
According
to Weston (2008) brand awareness can be raised only if
employers
encourage their employees to involve themselves in the network
marketing and create an online community. Nonetheless, these
activities
need to be monitored in order to prevent abuse of any type.
Yu-Kai Chou (a Gamification Consultancy partner) points out
that most people wrongly consider Social Media Marketing as
being one
14. gigantic technique. It is of utmost importance to understand the
fact that
different companies and budgets need different social media
techniques.
A company having a low budget cannot afford to have videos
and ads
shown all over the place on the display network. Business
owners have
to understand that SMM requires patience. A blog or a
Facebook
account cannot attract thousands of visitors per day in just two
or three
months. It is true that SMM helps you reach your target
audience faster
M. Bîja, R. Balaş
12
than a billboard placed near the highway, but the reach cannot
be
obtained at the speed of sound.
In order to increase brand awareness by means of social media,
15. it is very important to set clear goals which are easy to control.
Such
goals include: how many times per day or per week to post on
the social
media platform, how fast to answer to the customers’ questions
and
inquiries and how much content to produce.
The fact that “content is king” is a well-known fact in the social
media environment. Interesting and engaging content is
extremely
important for the brand reach. If the company blog has new,
original
and insightful information, there are higher changes for it to be
shared
by more people.
The branding strategies and tactics have changed a lot in the
last
years. Marketers over the world had to learn an entire new
textbook
filled with new rules which change constantly as the new
technologies
and social media platforms evolve. It is becoming more and
more
16. difficult to reach new customers and audiences in the absence of
an
efficient social media strategy and an engaging and solid
content.
According to the data obtained by iMedia Connection seventy
percent
of the marketers acknowledge the importance of content
marketing by
recognizing that it actually increased their brand awareness.
Richard Reed (founder of Innocent) advises the newbie’s in the
domain of Social Media Marketing to keep in mind that every
business
started small and also not to forget to think like a publisher. For
example, Innocent has launched on the market recipe books
which have
managed to influence a lot the growth of their brand. Due to
their
content, Innocent is not perceived only as a company trying to
make
money but as one whose purpose is to help people live longer
and
healthier lives.
17. But Innocent has not limited its actions to the recipe books. It
has a very popular blog which is characterized by extremely
valuable
content which engages the audience. Furthermore, the Innocent
Community Manager, Joe McEwan says that it is very important
to find
a suitable tone of voice. This voice has to be natural, hones and
engaging. Marketers must bear in mind that they address to
people, to
individuals, not to some robots. Thus, the clients’ needs, goals
and
challenges need to be identified.
Social media marketing to increase brand awareness
Lilach Bullock considers that shareable content is the key to
success when it comes to social media marketing. If the
audience is
given what it wants and needs, the brand awareness increases.
There
will be an organic engagement due to people sharing the content
with
18. friends and co-workers.
The co-founder of Upworthy, Eli Pariser, believes that a good
head line is the one making the difference between 1,000 and
10,000
reading a certain blog post. Eli Pariser explains that at
Upworthy the
writers have to come with 25 headlines for every piece of
content they
produce. The curators select four headlines and the editors the
last two
ones which are used to experiment with.
The content should be shared more than once. The greatest
benefit of this action is that the company’s or the business’s site
gets
more traffic because the content reaches people living in
different time
zones. Moreover, new followers can be reached in this way.
Brand awareness can be increased only if the marketer chooses
the right social media sites. Thus, Pinterest is perfect for
companies
which sell products for women. However, it is the worst media
site for
19. advertising DIY items such as saws or drills. Wholesale
companies
should use LinkedIn while retailing companies should forget
about it.
Popular social media sites like Facebook, Twitter, Google+ or
YouTube
bring benefits to all companies, whether small, medium or big.
A blog is
a must in the era of SMM.
According to Business Insider photos represent the most
engaging posts on any social network. The audience and the
customers
should be offered links, texts, audio and video files but the
photos and
the infographics have a value that should not be underestimated.
People
remember better what they see and therefore there are higher
chances
for a visual add to gather more appreciation and be distributed
by more
people.
Yu-Kai Chou considers that one of the most effective social
media marketing techniques is to manage efficiently the social
20. media
brand. This management implies creating and keeping up to date
a blog,
a Twitter Account, a Facebook fan page or a LinkedIn group. It
means
engaging people that are really interested in the products or
services of
the company. An efficient brand management has as result
followers,
visitors to site and most important of all the customers’ trust
and
loyalty. The accounts on social networks allow companies to get
in
touch with their target audience and create value for them.
M. Bîja, R. Balaş
14
The greatest disadvantage of Social Media Brand Management
is that it consumes a huge amount of time resources. Companies
and
marketers opting for this technique need both, persistence and
21. patience.
People need to trust a company or a business before signing-up
for a
newsletter or purchasing an item online. Trust is difficult to
build and it
might take months or even years.
Social Media Marketing techniques are more efficient if the
marketer creates a social media marketing calendar. This can be
used in
order to clearly organize ideas and avoid any repetition of them.
Content
calendars can be used in order to make decisions such as what
to post,
where to post it and when. Thus, the blog post can be related to
various
holidays or to a certain theme.
Madhur Chaturvedi advises marketers to establish a two-way
communication model. He explains that businesses which make
usage
of the social media tools just to spread information might not
get what
they expect from them. Companies that use social media
networks to
22. communicate with their client and establish a relationship with
them
have more to gain. There are various techniques which can be
used in
order to make the two-way communication more efficient. This
can be
achieved by posting surveys and various questions which are
related to
the company, its products or just general interest questions.
Customers
and employees can share their photos and stories on the
company’s
Facebook or Twitter page. The setting up of dedicated customer
service
pages has turned out to be highly efficient.
The competition should not be forgotten. Therefore, it is
advisable to analyse the opponents’ strategies in terms of social
media
marketing. The analysis should not overlook the content of the
competitors’ websites, their hyperlinks and the number of their
“pals” or
“followers”.
23. Clients must be offered a choice. The marketer must understand
the communication preferences of his/her audience. There are
people
who like Facebook, while others prefer Twitter. Customers
should have
the possibility to choose the social platform they like in order to
get
more information about a certain business or company.
However, the
same information has to be posted on all pages. Free tools like
HootSuite can be used in order to manage and schedule time on
all
social media pages.
Social media marketing to increase brand awareness
Pitfalls of Social Media Marketing
Attractive as it might be, social media marketing is nothing
without its weak points, such as: lack of e-commerce
knowledge,
24. aggressive advertising, invasion of the users’ privacy and
various legal
issues (Bolotaeva, 2011).
Aggressive advertising might drive costumers away. Pettey
(2008) points out that, companies have to calculate their online
presence, so as to annoy customers. Add scheduling should be a
must
while advertising a new product or service. Customers’ emails
should
not be invaded night and day with newsletters reminding them
of the
latest promotions. Not even the most loyal client is pleased to
see
his/her Facebook or Twitter wall invaded by the same ads
inviting
him/her to buy a certain product. Pettey (2008) also clarifies the
fact
that users will not stay on the platform if the network is
perceived as
being too commercial.
There are various legal issues related to social networks. Skul
(2008) points out that there are some media laws referring to the
25. publishing and sharing of online content. For this reason,
companies
have to pay attention to a number of different advertising laws
so as not
to infringe one of them.
Lack of brand control is another weakness of social media
marketing. Customers can use the social networks to express
their
opinions and experiences with a certain product or service.
Their
comments might be positive or on the contrary totally
unfavorable.
Companies have very little control on what clients write and
share on
social networks (Bolotaeva, 2011).
Conclusions
The social media tools can be very powerful and if they are
used
in an efficient manner they can raise brand awareness in the
online
environment and not only. The social media phenomenon is
growing at
an incredible speed. Multinational companies having branches
26. on two or
more continents have recognized the importance and the
potential of
social platforms. We have reached a point in which it is
impossible to
make a clear distinction between social media and the online
environment.
M. Bîja, R. Balaş
16
Individuals, startups, small, medium-sized and large companies
need to have an online presence if they want to be competitive
in
today’s world, in which real time information and news are not
an
exception, but a characteristic. The time has come for
companies to
adapt their marketing strategies for the online word and to take
seriously
27. the social media platforms.
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