The document discusses the evolution of public relations from analog to digital methods. It describes how early PR relied on face-to-face relationships and slow, deliberate communications, while digital PR uses online relationships and fast-paced, technology-driven methods. The document also discusses how PR professionals have adopted techniques from social sciences like psychology to understand and influence unconscious thoughts and decisions. Finally, it notes the rise of Asia and how companies have increasingly adopted social media in markets across Asia.
Digital Storytelling for Asian MultinationalsBob Pickard
Bob Pickard, CEO of Burson-Marsteller Asia-Pacific, gave a presentation to students at Singapore Management University (SMU) on image, reputation and the power of digital storytelling.
Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and not using – social media. The Signal Social CEO Index is based on the Canadian Business magazine list of Canada’s Top 100 highest-paid CEOs (published on January 4th 2016).
These slides provide an overview of social media marketing; background knowledge, methods and processes for managing social media, measuring social media and not least different strategies for implementing social media marketing.
remember that slides only tell half of the story ...
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
Digital Storytelling for Asian MultinationalsBob Pickard
Bob Pickard, CEO of Burson-Marsteller Asia-Pacific, gave a presentation to students at Singapore Management University (SMU) on image, reputation and the power of digital storytelling.
Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and not using – social media. The Signal Social CEO Index is based on the Canadian Business magazine list of Canada’s Top 100 highest-paid CEOs (published on January 4th 2016).
These slides provide an overview of social media marketing; background knowledge, methods and processes for managing social media, measuring social media and not least different strategies for implementing social media marketing.
remember that slides only tell half of the story ...
Measuring the ROI of Your Sales Performance Initiative (Messaging Matters web...Corporate Visions
Corporate Visions and guest, Scott Watson, from the leading research company, Beyond ROI, examine how the best companies are getting believable results measurements from their sales training investments.
An Ecological Case Study of Two Middle Schools' Technology IntegrationMichelle Fulks Read
This presentation, given at AERA 2010, provides findings from research comparing two schools and the use of technology both at home and at school by students, both personally and professionally by teachers and by administrators.
Department of Community Planning & Economic Development (CPED) presentation from One Minneapolis: A Call to Action! conference December 2, 2011 hosted by the Minneapolis Department of Civil Rights
Presentation by Matt Forman from Traffika for the Digital Futures seminar hosted by Innovation Centre Sunshine Coast. Covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.
Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind.
The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. 13 out of 16 first division clubs agreed to talk to me. The data you find in this white paper is varied and covers different aspects of social media.
On the 5th of December, during a Cleverwood Trends Session to the 4th anniversary event of Cleverwood, I’ve presented some of my findings. But my main objective of the dat was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
PR in the c-suite: harnessing the disruptive power of social media for leader...Bob Pickard
If the cautionary Trump case study teaches us anything, it is the disruptive power of social media for leadership communication.
Communication technology has always been used for good and for ill, but when it is applied by leaders who understand public relations — or propaganda, its ‘evil twin’ — social media is now probably the most formidable force both for ethical persuasion and mass manipulation.
Especially when something goes wrong for an organization in the public domain, all eyes go online looking for the leader. But often CEOs are absent from social media and among those who are online, there are many who don’t know how to communicate with the public.
What we are seeing today is one PR disaster after another playing out on social media, with the character and capability of CEO communication proving decisive in deciding whether reputations are ruined or brands are built at these spectacular moments of truth.
Success in the c-suite has always been the holiest of grails for the public relations industry, but Bob Pickard of Signal Leadership Communication Inc. — one of Canada’s best known corporate communicators with a 20 year record building PR businesses overseas — believes that our industry is not yet realizing its potential when it comes to the public communication of top executives on social media.
Bob, who has counselled and coached hundreds of senior leaders around the world, will explain the challenges of access and attitude for CEO communication and share the latest ideas and insights about what he will argue is increasingly one of the most important segments of the public relations consulting business.
An Ecological Case Study of Two Middle Schools' Technology IntegrationMichelle Fulks Read
This presentation, given at AERA 2010, provides findings from research comparing two schools and the use of technology both at home and at school by students, both personally and professionally by teachers and by administrators.
Department of Community Planning & Economic Development (CPED) presentation from One Minneapolis: A Call to Action! conference December 2, 2011 hosted by the Minneapolis Department of Civil Rights
Presentation by Matt Forman from Traffika for the Digital Futures seminar hosted by Innovation Centre Sunshine Coast. Covers driving and converting traffic, including SEO, SEM, Local Search, Performance Marketing, Social Media, Facebook, Twitter and conversion optimisation.
Today it seems like most companies and brands are conquering their fear of social media, one step at a time. They realize that online presence and reputation matters. A multi-million business like the professional football world can not leave behind.
The main goal of this whitepaper is to understand how professional football clubs in Belgium use social media. Not by looking at numbers of Facebook fans and Twitter followers, but by exploring the field, by visiting clubs and interviewing communication and marketing managers. 13 out of 16 first division clubs agreed to talk to me. The data you find in this white paper is varied and covers different aspects of social media.
On the 5th of December, during a Cleverwood Trends Session to the 4th anniversary event of Cleverwood, I’ve presented some of my findings. But my main objective of the dat was to make people aware of what real fan engagement and passion is all about. The presentation create context, the white paper delivers the data.
Making a commercial success of new products and services dec 11Paul Fileman
An overview of the theory and practice of go to market planning for breaktrough products and services. Based on "Crossing the Chasm" by Geoffrey Moore with added elements around Value Proposition.
Search Engine Marketing: The Core of Online MarketingAarhus University
Learn how search engine marketing such as paid placement (CPC, adwords) and search engine optimization (SEO) works. Search engine marketing is the core of online marketing!
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
PR in the c-suite: harnessing the disruptive power of social media for leader...Bob Pickard
If the cautionary Trump case study teaches us anything, it is the disruptive power of social media for leadership communication.
Communication technology has always been used for good and for ill, but when it is applied by leaders who understand public relations — or propaganda, its ‘evil twin’ — social media is now probably the most formidable force both for ethical persuasion and mass manipulation.
Especially when something goes wrong for an organization in the public domain, all eyes go online looking for the leader. But often CEOs are absent from social media and among those who are online, there are many who don’t know how to communicate with the public.
What we are seeing today is one PR disaster after another playing out on social media, with the character and capability of CEO communication proving decisive in deciding whether reputations are ruined or brands are built at these spectacular moments of truth.
Success in the c-suite has always been the holiest of grails for the public relations industry, but Bob Pickard of Signal Leadership Communication Inc. — one of Canada’s best known corporate communicators with a 20 year record building PR businesses overseas — believes that our industry is not yet realizing its potential when it comes to the public communication of top executives on social media.
Bob, who has counselled and coached hundreds of senior leaders around the world, will explain the challenges of access and attitude for CEO communication and share the latest ideas and insights about what he will argue is increasingly one of the most important segments of the public relations consulting business.
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
International communication for Asian multinationals: PR's next big thing?Bob Pickard
It won't be long before a majority of the FORTUNE 500 multinationals are based in Asia. China alone has 109 of these MNCs, but most of these are unknown globally. How these companies decide to use corporate communication to promote image and protect reputation as they build global brands in a social media age is the 'next big thing' in global public relations.
PR disasters: is social media the problem or the solution?Bob Pickard
In the social media age, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media’s power to build image and to destroy reputation is making public relations more important, while many of the old methods of corporate communication have suddenly become outmoded. This presentation contains recent public opinion research on social media, fake news, and PR disasters — backed by practical recommendations for leaders who need to communicate effectively as they deal with digital disruption.
PR disasters! Is social media the problem...or the solution?Bob Pickard
Just about everything that famously goes wrong is now called a 'PR disaster'. What can we do to deal with this new form of digital PR disruption? This presentation was delivered in Canada but includes global cases and international insights.
Public opinion poll on PR disasters and social mediaBob Pickard
Real and perceived PR disasters have become all the rage and they are happening in a famous way almost every day. This new study by Signal Leadership Communication Inc. (conducted by its partner company Nanos Research) points to the public's belief that social media is causing the problem of PR disasters, and that communicating on social media is the best solution.
New poll finds that social media is seen as the top threat to public imageBob Pickard
Signal Leadership Communication Inc., a social PR consultancy for executives dealing with digital disruption, commissioned Nanos Research to conduct a public opinion poll of 1,000 Canadians which has found that social media is seen as the medium most able to cause damage to public image. Eighty-four percent (84%) of respondents surveyed said that social media ‘can do a great deal of damage to the image of an individual or organization.’ Only 71% felt this was true of both online news and broadcast television, while just over half (52%) said it about print newspapers and just under half (48%) about radio.
Communicating with social media to make corruption obsoleteBob Pickard
"Communicating with social media to make corruption obsolete: applying the technology of transparent times to inspire informed citizens" is the theme of this presentation which was delivered at Hong Kong to the 2015 Symposium of the Independent Commission Against Corruption (ICAC).
Worldwide communication for Asian multinationals Bob Pickard
Almost 200 companies on the Fortune 500 list are now from Asia, but most of these rising multinationals - notably the nearly 100 based in China - remain relatively unknown outside their home regions. This next generation of worldwide titans are now wondering whether and how to use public relations to help build global brands, representing one of the industry’s biggest commercial opportunities. This new wave of companies will become world famous for the very first time in a social media age, but their embrace of PR as a critical corporate function is by no means a foregone conclusion. With Asia the world’s emerging centre of economic gravity, the region will be a critical battleground for the future of international public relations.
This presentation was delivered on April 29th 2014 to an audience of financial services organizations at the Foreign Correspondents' Club of Hong Kong. It outlines why the financial services sector has been a social media late-bloomer, how it can get with the digital program, and things to think about in the design of their social business (as viewed through the prism of marketing communications).
Overseas corporate communications for Chinese companiesBob Pickard
This presentation was delivered in Beijing on March 20th 2014 to the 'China Going Global' think tank. The theme was "Overseas corporate communications for Chinese companies: building image and protecting reputation"
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
More than a third of the world's top 2000 companies are now based in Asia. This presentation is about how they are closing the gap with their Western competition in fostering and engaging international communities using social media.
Social responsibility > Social marketing > Social mediaBob Pickard
The intersection of social responsibility, social marketing and social media presents challenges and opportunities for today's corporate communicators.
Image and reputation in the age of digital communicationBob Pickard
In this presentation to the "Who's afraid of social media?" conference in Athens, Greece, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
4. Sigmund Freud had
an American nephew
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
5. Bernays
has been called the
‘Father of Modern PR’
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
6. Public relations has ‘scientific’ roots
Bernays defined a PR professional as a “practicing social
scientist” whose “competence is like that of the industrial
engineer, the management engineer, or the investment
counselor in their respective fields.”
He said that to assist clients, public relations counselors use
and apply their understanding of behavioral sciences such
as anthropology, history, social psychology, and sociology.
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
7. Analogue public relations
• Based on relationships
with face-to-face key
• There was attention span
& focused thinking
• Analogue methods
• Primitive technology
• Deliberate and slow
• Text was King
• Ample time for stories
• We measured media
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
8. Digital public relations
• PR becoming more a science
• E-relationships
• Digital methods
• No attention span; distraction
is a constant
• People continuously online
• Technology massively
propagates pictures, videos
and ephemera
• „Content‟ is King
• Scant time for stories
• We measure impact
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
9. What are we looking at?
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
10. What are we thinking about?
PR is all in the mind…
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
11. Tapping into the unconscious mind
unconscious
thoughts, feelings, and desires
decisions
drive purchasing
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
12. The Brand in the Story
Product placement is intrusive
– breaks the narrative flow
13. The Brand as the Story
Product placement is unobtrusive –
incorporated into the narrative flow
14. the story is the most important things
a company needs to tell its target audiences…
…so that those people will do and think
what we want them to
do or think
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
15. The rise of Asia in the world of PR?
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
16. The Digital Opportunity for Asia
1960s The rise of Japan
1990s The rise of Korea
2000s The rise of China
2010s The rise of Indonesia
17. The world’s largest economies
(trillion current USD)
Source: Citibank Global Economic Review February 21 2011
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
18. Composition of world nominal GDP
2010 10%
2030 North America
16%
2050 8%
29% 26% Latin America
8%
45%
8% Western Europe
49%
8%
Eastern Europe
6% 13% 6%
6%
ME / Africa
25%
7% Asia Pacific
11% 19%
Source: Citibank Global Economic Review February 21 2011
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
19. 34% of the world’s top 2000 companies are
headquartered in Asia
Trading 83%
Technology Equipment 55%
Capital Goods 53%
Transportation 52%
Consumer Durables 47%
Banking 42%
Constuction 39%
Materials 37%
Chemical 36%
Source: Forbes Global 2000 list
21. …but companies have been slow to engage
Percentage of companies with at least one branded social media channel
Global 80%
Asia 40%
Source: Global data from Burson-Marsteller Global Fortune 100 Social Media Checkup 2010
Asia data from Burson-Marsteller Asia-Pacific Social Media Study 2010
22. Not any more
Percentage of companies with at least one branded social media channel
81%
Global
84%
40%
Asia
80%
2010 2011
Source: Global data from Burson-Marsteller Global Fortune 100 Social Media Checkup 2011
Asia data from Burson-Marsteller Asia-Pacific Social Media Study 2011
23. Multiple streams
2010 2011
60%
31%
24%
17% 19% 19%
14%
8%
3% 5%
Three channels Two channels One channel None All channels
Number of company social media channels used solely or in part for corporate communications & marketing purposes
Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
24. Multiple platforms
2010 2011
30%
28%
20%
18%
12% 12%
9% 8%
Microblogs Social Corporate Video
Networks Blogs
Percentage of companies with an active branded
presence on each social media channel
Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
25. Different patterns of engagement…
Percentage of companies with a branded presence on each social media channel
Australia 90% 50% 50%
China 80% 90% 50% 30%
Hong Kong 60% 70% 10% 30%
India 70% 70% 20% 40%
Indonesia 50% 40% 20% 30%
Japan 70% 40% 70%
South Korea 90% 70% 90% 60%
Malaysia 80% 100% 20% 80%
Philippines 50% 40% 10% 40%
Microblogs
Singapore 30% 30% 50% Social Networks
Taiwan 20% 40% 30% Corporate Blogs
Thailand 70% 90% 10% 70% Video sharing
Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
26. …traditional areas of focus
6%
8%
Media & Influencer Relations
33%
Corporate Social Responsibility
Leadership Communications 20%
Thought Leadership
Crisis/Issue Management
Recruitment Marketing
10%
23%
Percentage of corporate marketing or communications posts to
company social media channels across Asia-Pacific
Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
27. In it for the long run?
Active Inactive
77%
62%
53% 54%
47% 46%
38%
23%
Micro-blogs Social Corporate Video
Networks Blogs Sharing
Active defined as at least one post during the period
July 01-15 2011
Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
28. To integrate, or…
Home Page Integration Social Sharing Tools
Australia 50% 50%
China 20% 10%
Hong Kong 20% 30%
India 50% 20%
Indonesia 20% 20%
Japan 40% 40%
South Korea 70% 0%
Malaysia 60% 40%
Philippines 30% 20%
Singapore 20% 20%
Taiwan 20% 20%
Thailand 50% 0%
29. Increasing online interest in Asian MNC content…
Average of 121,257 ‘Likes’ per page – Up 406% yoy
Global average of ‘Likes’ per page – Up 115% yoy
Average of 7,574 ‘Followers’ – Up 328% yoy
Global average of 5,076 ‘Followers’ – Up 241% yoy
Average of 1,856,365 ‘Views’
Global average of 680,747 ‘Views’
Source: Burson-Marsteller Global Fortune 100 Social Media Checkup 2011
30. Persuasion 1.0
“Make the other person
feel important and do it
sincerely.”
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
31. Persuasion 2.0
When people commit
themselves in public to
something, they have created a
new ‘image
template’ of themselves
People will do and say whatever
is necessary to conform with
their new public image
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
34. ZZZ…
Online Sentiment Around Asian
Corporate Brands
1%
3% 3%
Mixed
Positive
Neutral
93% Negative
Source: Burson-Marsteller Asia-Pacific
Based on a review of 492,838 mentions of prominent Asian brands in online forums
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
It’s still early days for the Global Media Center – some good content and social media functionality incorporated. Not a lot of pick up yet, though, from what I can see. Interesting initiative, though, especially as it comes out of Global HQ, not out of Europe or the U.S.
How companies are communicating and engaging.Let’s look at hisory. Nehru, India, looking towards the future…