Image courtesy of Gaping Void Gallery, Hugh MacLeod
Search Engine Marketshare 1999
Source: David Viney, SEO Experts
Internet Usage by Age
% of PopulaUon % of Internet PopulaUon
Fastest growth for online ac1vity is
among users age 55+
Gen Y Gen X Younger Older Silent G.I.
(18‐32) (33‐44) Boomers Boomers GeneraUon GeneraUon
(45‐54) (55‐63) (64‐72) (73+)
GeneraUons Online, 2009
3 out of 4 US online adults use social media
2/3 of the world’s online popula:on
Is It Bigger Than a Breadbox?
17% of all :me online
Ad spend on social media grew to 15% of total
Global Faces & Networked Places, 2009
The Growth of Social Technology AdopUon, 2008
Social Networking Site Ac:vi:es of US Social Network Users
Become a fan/follower of
some other brand or 52%
Said something good about
company or brand 46%
Said something bad about
company or brand 23%
Promoted some other
company or brand 18%
Promoted your own
Surprise! People want and expect to
interact with brands and companies
Source: Anderson AnalyUcs, “Social Network Service (SNS) A&U Proﬁler”, provided to eMarketer.com, July 2009
n=1000,% of respondents
300 million ac:ve users
50% login every day
65 million mobile device users
Market value = $1 billion?, $10 billion?
2 billion+ pieces of content each week
55 million unique visitors
Mul:ple Entry Points
45 to 54 year olds
Twiger is a plahorm for
imbeciles, skeevy marketers,
D‐list celebrity half‐wits, and
No wonder we can’t get
Twiger is a dynamic and
diverse medium for acUon as
well as communicaUon.
Whether it’s raising money for
malaria nets or promoUng your
company brand… it’s expanded
to “what is the world doing and
what can the world do?”
• 93% of American adults own a cell phone
• GPS = Local
• Mobile money
Videos viewed each day
Free Hosting & Sharing
Not making money
“Marketers don't understand channels where you
have to talk and listen at the same 1me...
The markeUng industry's idea of a two‐way
communicaUon is to put an 800 number or a web
address in an ad and take orders.” Josh Bernoﬀ
“Millions of people are crea:ng content for the Web.
Your compe:tors are already there.
Your customers have been there for a long :me.
If your business isn't pu]ng itself out there, it ought to
be.” BusinessWeek, February 19, 2009
Social media is like teen sex.
Everyone wants to do it. No one actually knows how.
When ﬁnally done, there is surprise it’s not beger
Sources: Marta Kagan, Brand InﬁltraUon
Photo: Zelaby, Flickr
Sweetest of Customer Engagements
3 million Facebook impressions
9‐minute avg engagement 1mes
333,000 donuts created