This presentation shows a high-level digital channel strategy to build corporate brand equity. The focus has been placed on creating loyalty and confidence among the internal stakeholders about the company and to create an interest among external stakeholders as a premier employer in the country.

1. Digital Channel Utilisation Strategy

2. STRATEGY STEPS
External
Facebook Business Page
LinkedIn Business Page
Corporate Blog
Corporate Website
Google Search Advertising
LinkedIn Advertising
Internal
Facebook Group (Employee Only)
Employee Portal
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3. FB Business Page
Maintain corporate image
Manage the brand narrative
LinkedIn Business Page
Maintain employer image
Highlights on employee
development
Website & Blog
Maintain corporate image
Highlight value created in the
society through CSR activities
Google Search
Generate awareness of he
corporate brand and CSR
activities
LinkedIn Advertising
Reach potential future
employees
External
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4. Facebook Group
Employee welfare and
engagement channel which can
be used to communicate
corporate value
Employee Portal
Portal where employees can
discover new opportunities,
career development
opportunities, certifications and
showcase their achievements.
Internal
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