This document outlines the phases, tasks, and talents required for successful digital marketing projects and digital advertising campaigns. It discusses five key phases (consulting, strategy, design, develop/execute/launch, and maintenance) and various strategic tasks within each phase, such as strategy design, content creation, and analytics. It also identifies five necessary talents: consultant/strategist, project manager, software engineer, graphic designer, and copywriter. A table summarizes the relationship between phases, tasks, and required talents for both digital marketing projects and digital advertising campaigns.

1. Digital marketing projects and digital advertising
campaigns: phases, tasks, and talents.
Digital marketing projects and digital advertising campaigns:
phases, tasks, and talents.
Every digital marketing project, and every digital advertising campaign,
needs the following five talents to strategically design, execute, and
maintain every phase present in a digital marketing project or in a digital
advertising campaign:
1. Consultant and strategist expert in digital marketing projects and
digital advertising campaigns.
2. Project manager expert in digital marketing projects and digital
advertising campaigns.
3. Software engineer expert in WordPress, Social Networks, Blogs,
Google marketing products, Google advertising products, Google SEO
and website performance tests.
4. Graphic designer expert in web design and digital ads design.
5. Journalist copy writer expert in Google SEO, article marketing; and
able to be researcher, interviewer, and subject matter expert in
customer article campaign topics.
Every digital marketing project or digital advertising campaign, has the
following phases that need to be planned, designed, executed, and maintain
in this order:
1. Consulting phase.
2. Strategy phase.
3. Design phase.
4. Develop, execute, and launch phase.
5. Maintenance, test, adjust and report phase.
Every digital marketing project or digital advertising campaign has the
following strategic tasks that need to be performed:
1. Strategy design.
2. Positioning image and value proposition message design.
3. 19 Own digital media design and developing.
4. 12 Google marketing products design and developing.
5. Google SEO and website performance tests compliance.

2. 6. Google webmaster guidelines compliance.
7. Article marketing campaign: design, execution, maintenance,
testing, adjusting, and reporting.
8. Digital advertising campaigns: design, execution, maintenance,
testing, adjusting, and reporting.
Now, let’s put together in a table all the phases, tasks, and talents required
to successfully execute a digital marketing project and a digital advertising
campaign:
Project or
Campaign
Phases Tasks Talents
Digital
marketing
project
Consulting Business
questionnaire
Consultant
Project Manager
Strategy Think, create,
and produce the
strategy
Consultant
Project Manager
Design 19 Own digital
media design
Consultant
Project Manager
Graphic Designer
Develop 19 Own digital
media develop.
Landing page
develop.
Call to action and
conversion
develop.
12 Google
marketing
products setup.
Google
performance and
seo tests
compliance.
Google
webmaster
guidelines
compliance.
Consultant
Project Manager
Graphic Designer
Software
Engineer
Journalist

3. Key phrase
analysis (KA).
Article title and
topics plan.
Article writing,
publishing, and
distributing.
Maintenance Testing,
adjusting, and
reporting article
marketing
conversion and
engagement
metrics.
Testing,
adjusting, and
reporting Google
seo and
performance
tests.
Project Manager
Software
Engineer
Digital
advertising
campaign
Consulting Business
questionnaire.
Consultant
Project Manager
Strategy Think, create,
and produce the
strategy.
Consultant
Project Manager
Design Ads design. Project Manager
Graphic Designer
Develop Setup, design,
and launch ads
campaigns.
Project Manager
Graphic Designer
Software
Engineer
Maintenance Test, adjust, and
report conversion
and engagement
campaign
metrics.
Project Manager
Software
Engineer

4. This article was written on July 09, 2019.
You can read our previous article in the following link:
http://www.msalesleads.com/5-digital-marketing-consulting-strategies-and-
courses/
This article, and all our previous articles, are originally published at our
business WordPress Blog at http://www.msalesleads.com/category/articles/
, and then they are distributed in the Google search console; in all our
business social network pages and groups; in all our business third party
blogs; and in our business email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, owner and founder at
MSalesLeads, a digital marketing agency for small and mid-size businesses
in Miami, Florida. We help small and mid-size businesses all over the world,
to go and grow their businesses online; position their brands, products and
services online; and get qualified leads and new customers online. We have
been doing this for the last 17 years. You can write me
juliosanoja@msalesleads.com or you can call me 305-918-9793.
You can read our recent case studies at the following link:
http://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google;
SEO; the first page of Google; digital marketing; and digital
advertising. Julio offers online and in company Google SEO and first
page of Google consulting, strategy, conferences, training, courses,
and workshops.
Our agency has been featured by Design Rush as one of the top 25 SEO
agencies that can adapt your SEO strategy in 2019:
http://www.prweb.com/releases/how_google_s_algorithm_has_changed_the
_top_25_seo_companies_that_can_adapt_your_seo_strategy_in_2019/prwe
b16067114.htm

5. Julio R. Sanoja