Using Social Media for the greater good of the planet - Brand: Mahindra Solarize - Category: Leveraging Social Media to Boost Brand ROI & Engagement - Campaign Date: 24th Jan, 2022 - Campaign Duration: 20 Days - Agency: AGENCY09

1. Using Social Media
for the greater good
of the planet
- Brand: Mahindra Solarize
- Category: G6 | Leveraging Social Media to Boost Brand ROI & Engagement
- Campaign Date: 24th Jan, 2022
- Campaign Duration: 20 Days
- Agency: AGENCY09

2. The
Background
Mahindra Solarize offers innovative and technologically
superior energy solutions in the distributed energy space.
The vision is to accelerate and democratize accessibility of
clean energy to the masses, thereby fulfilling the goal of
green technology and sustainable solutions in renewable
energy through innovations in photovoltaic solar panels
which would contribute to preserving the environment.

3. Key
Objectives
• Engage with mass audiences by
showcasing the benefits of switching
to residential rooftops
• Utilizing relevant platforms to reach
audiences and generate leads for
the brand
• Inculcate the habit and accustom
people to the idea of using clean
energy

4. The
Challenge
Establishing Mahindra Solarize as a trustable brand
+
Making the Audience receptive to the idea of solar

5. The
Core
Idea
Traditionally the sun is considered as a God. Utilizing the
power of the sun and providing solar solutions is what
Mahindra Solarize is here for.
A common man is always on a lookout to reduce expenses,
what better way than to reduce cost in a sustainable
manner? In the long run, it also starts paying back.
We wanted to inculcate the habit of clean energy in the
audience’s mindset.
Hence the ideas was to make people
understand the importance of
#SuryaShakti

6. Execution
Approach
• Launch with a brand video for
announcing the campaign
• Dedicated microsite for spreading
information regarding USP’s and
benefits of the product
• Amplify, Engage and Inform via
content on Social Media
• Run social media ads to generate
leads
• Engage with audiences via Q&A’s
and query resolution on social

7. Creative
Showcase

8. The
Launch
Video
WATCH HERE

9. Microsite
https://www.mahindrasolarize.com/suryashakti/

10. Social Media Creatives

11. Lead Generation Creatives
These are GIF Based Ads run on multiple platforms