Executive Summary of a Proposed Communications Plan

1. B Y WA N D A B A R Q UI N
EXECUTIVE SUMMARY
MAGNIFICAT

2. PROBLEM:
Magnificat Strategic Communications: new CSR
consultant.
The strongest characteristic: Uniqueness.
Singularity may not be perceived as a real value.

3. SOLUTION:
Position Magnificat as a strategic matchmaker that
aligns partnerships’ interests benefiting both brands.
Raise awareness of CSR’s benefits to bottom line.
Establish long-lasting relationships with companies
and social impact partners. .

4. PLANS?
A highly interactive strategy for Baby Boomers.
A persuasion campaign to support Magnificat’s
positioning.
Align own core values + social impact causes + IMC
.

5. WILL IT WORK?
Strategic bilingual content marketing program.
Learning opportunities for SMEs.
Benefits of own social impact partnerships.
.

6. COMPETITION?
.
Online-base.
Versus: Relationships & collaborations face-to-face.
Audience: Firms enlarging CSR activities by
investing in external CSR actions.

7. COST? TIMELINE?
.
US$30,000
One year.
Potential for extension.