Golden Pillar Awards 2018 was the first ever Real Estate Awards organized by CREDAI MCHI to honour the Real Estate fraternity in Mumbai. AGENCY09 is a Digital Marketing Agency based in Bandra, Mumbai. India

1. Everyone from
Mumbai’s Real Estate Industry
knows this campaign.
Client: CREDAI – MCHI
Campaign Duration: 9th April 2018 – 9th May 2018
Service : Social Media Amplification and Event Coverage
Platforms : Facebook, Instagram, Twitter

2. Golden Pillar Awards
The Maharashtra Chamber of Housing Industry (CREDAI-MCHI) is the most prominent and the recognized body of
Real Estate Developers in Mumbai and MMR. The body brings together members (1800 Leading Developers)
dealing in Real Estate Development on one common platform to address various issues facing the Industry.
CREDAI-MCHI turned to us to digitally promote the first ever Golden Pillar Awards, to acknowledge the excellence
in real estate, leaders and visionaries for delivering unique and game-changing projects in a wide range of
categories
The Challenge
• To create strong awareness and engagement amongst every stake holder in the real estate industry
• Establish Golden Pillar Awards as the biggest award for the industry till date.
• First Edition of Awards
• Short Time frame
• Create a strong buzz in the whole eco system

3. Approach
Get attention of each stake holder of the industry
Make the industry stalwarts themselves
Endorse | Talk | Engage | Amplify
Go beyond B2B communication and get mass
participation
Cover the event real time

4. OUR RESULTS
1,00,000+ Votes for People’s Choice Award
3 Hours of National Twitter Trending
• Positioned Golden Pillar Award as the most authentic and biggest real estate award in India
• Attained Virality and attracted attention of top real estate developers
1.9 Million Impressions
1.3 Million Reach
Glimpse from the event. Campaign duration – 30 Days

5. PRE – EVENT BUZZ
Category Announcement Committee Member
Quotes
Earth Day Event
Announcement

6. PRE – EVENT BUZZ
People’s Choice Award –
Whatsapp Promotion
Educational Content Press Release

7. PRE – EVENT BUZZ
Countdown Posts Industry Whatsapp Invites Group Posting –
50+ Real Estate Facebook
Groups

8. VIDEO CONTENT
Event Announcer Video People’s Choice Award
Announcer Video
People’s Choice Award -
VoxPop
Sponsor Invitation Videos Earth Day Event -
Announcement Video
Sponsor Announcement Video

9. What really went viral?
PEOPLE’S CHOICE AWARD
AUTHENTIC AND UNBIASED VERDICT FROM THE CITIZENS OF MUMBAI

10. PEOPLE’S CHOICE AWARD
• All the award category winners
were selected by CREDAI –
MCHI’s knowledge partner,
CRYSIL.
• However, the People’s Choice
Award was decided by the
general public.
• A microsite was created where
people would come and vote from
a list, for their favourite real estate
developer.
• The website had a OTP integrated
voting module and a live leader
board

11. Not just Facebook and Paid Ads, but even Whatsapp was used as a medium to promote by the developers
IT WENT VIRAL
The developers carrying out social media
and whatsapp campaigns to get
maximum votes to win the award
The website received
1,00,000+Votes

12. EVENT COVERAGE
Taking the event online – Live

13. AWARD FUNCTION
Award Winner Announcement Red Carpet InteractionsInstagram Stories

14. PRE AWARDS CONFERENCE
Live Tweeting Facebook LiveSocial Stories

15. POST EVENT AMPLIFICATION
All Winners’ List Glimpse of the Event Post Event Press Release

16. WE TRENDED ON TWITTER
#CREDAIMCHIGoldenPillarAwards trended on twitter nationally for three hours

17. SUMMARY
Parameters Details Facebook Twitter Instagram Instagram Stories Cumulative
No of Posts
Total Posts Per
Medium
139 139 139 50 467
Amplifications
Retweets, Reposts,
Shares
1 207 NA NA 208
Conversations
Comments, Replies,
Mentions
233 15 15 NA 263
Applause
Likes, Hearts,
Reactions
19,695 333 7,672 NA 27,700
Clicks (All types of clicks) 29,053 362 NA NA 29,415
Reach Total Reach 1,276,948 NA 109,442 2,358 1,388,748
Impressions Total Impressions 1,763,129 42,937 180,075 NA 1,986,141
Request for a
detailed report
www.agency09.in

18. A-201, Rizvi Palace,
Near Marks & Spencer,
Hill Road, Bandra, Mumbai. 400 050
India
022 2644 0909 | +91 9892108119
www.agency09.in
Facebook | Twitter | Instagram | LinkedIn
Youtube | Slideshare