Moving Minds: Beyond Physical Mobility

1. Moving Minds: Beyond
Physical Mobility
BMW

2. What is it about?
• BMW recently launched the all-electric models; BMWi4 and BMW iX.
• The electric vehicles will be launched with reputable social media
influencers.
• The company has a culture of aiming for the next level and progress in
sustainability and involving people who share similar ideas.
• The “Moving Minds” campaign aims to market the new brands to luxury
consumers.
• Industrial development comes with drastic environmental impacts.
• ‘Moving minds’ brings together diverse talents, backgrounds and needs to
enhance sustainable transportation to provide consumers with a
meaningful and fun experience.

3. Who is involved?
• “Moving Minds”, driven by the hashtag #bornelectric, entails self-
assured personalities from social fields such as; art, fashion, music,
lifestyle, technology, and sustainability.
• Change is necessary and inevitable.
• The campaign aims to change people’s lives and help them rethink
their choices and traditions to save the planet.
• The combined number of the participants’ followers is about 75
million. Therefore, their launching strategy will likely be effective.
• Participants work towards attaining a sustainable environment.

4. • In my opinion, the campaign is a two-edged sword; to drive the
company’s revenue while tending to the consumers’ needs.
• The demand for more efficient mobility means is dynamic. Thus,
production will not cease in the near future. The company’s future
depends on the environment.
• As an automotive giant, BMW recognizes its social responsibility to
protect the environment and support the young generation in the
future.
• BMW believes in you; you have the million-dollar idea to guide us to
the next level.

5. What does the future hold for BMW and us?
• BMW is a centre of innovation.
• Electric mobility is just but one of the areas where the automotive
giant has transformed the globe.
• We expect further collaboration with other high-end industries to
stimulate rethinking.
• The company aims to move from using freshly mined raw materials
to other alternatives that guarantee our environment’s safety. This
is a promising move in sustainability development.
• The company expects to grow and continue transforming lives.