How we managed to get organic traffic for our real estate client. AGENCY09 is a Digital Marketing Agency based in Bandra, Mumbai. India

1. How we managed to get
organic traffic for our
Real Estate client
Duration: March 2017 – Nov 2017
Service: Search Engine Optimization

2. BACKGROUND
• Xrbia is amongst India’s fastest growing affordable housing
real estate developer.
• It is a truly corporate real estate organization with projects
across Pune, Mumbai, Chakan, Talegaon, Karjat, Neral region
and many more to come
• Lack of SEO Friendly content
• Absence of industry related keywords
• No backlinks
• Identify relevant keywords
• Create keyword based content
• Generate backlinks to our website
• Carry out on page and off page activities
CLIENT
PROBLEM
SOLUTION

3. IMPACT
First month of SEO (March 17)
17.09% increase in Organic Traffic compared to Feb-17
First month of SEO Vs Last month of SEO (March 17 Vs Nov 17)
11.70% increase in organic traffic

4. Results
2,00,000+
Organic
hits
90%
Hits through non
brand keywords
25 Keywords
On 1st page
3.44
Minutes
Avg. page
sessions
Number of
Keywords
Feb-17(Base Rank) Mar-17 Nov-17
Google Top 1 – 10 1 8 25
Google Top 11 – 20 1 7 12
Google Top 21 – 50 7 19 5
Google Top 51 –
100
1 5 -
NILL 30 1 -
Total 40 40 40
Our keyword performance

5. KEYWORD RANKING
Sr No Keyword Type
Target Keyword Local Monthly Searches as
of Sep-17
Performance=Feb Performance=Mar Performance=Oct
Page
Base Rank (1-
100)
Page Base Rank (1-100) Page Base Rank (1-100)
1
XRBIA-Neral
property in neral 170 Nill Nill 3 24 1 2
2 flats in neral 170 Nill Nill 2 14 1 3
3 2 bhk flats in neral 10 Nill Nill 4 36 1 4
4 3 bhk flats in neral 10 Nill Nill 2 17 2 11
5 affordable homes in neral 10 Nill Nill 1 5 1 1
6
XRBIA-Vangani
1 bhk in badlapur 210 Nill Nill 3 27 2 15
7 property in vangani 70 Nill Nill 1 9 1 4
8 new residential projects in vangani 70 3 24 2 18 1 3
9 under construction projects in vangani 90 Nill Nill 4 33 1 6
10 1 bhk flats in vangani 10 Nill Nill 3 28 2 11
11 low rate flat in badlapur 10 Nill Nill Nill Nill 2 13
12
XRBIA-
Jambhul
property in jambhul 10 5 43 1 5 2 12
13 2 bhk flats in jambhul 10 3 22 2 20 1 5
14 low budget homes in jambhul 10 Nill Nill 2 19 1 7
15
XRBIA-Talegaon
flats in talegaon 170 Nill Nill 4 38 2 15
16 property in talegaon 70 Nill Nill 5 45 3 25
17 2 bhk flats in talegaon 20 Nill Nill 6 54 1 10
18 ongoing projects in talegaon 10 Nill Nill 4 40 2 15
19 new projects in talegaon 30 5 41 5 43 2 14
20 apartments in talegaon 10 Nill Nill 5 44 2 18
21 3 bhk flats in talegaon 10 Nill Nill 7 62 3 26

6. KEYWORD RANKING
Sr No Keyword Type
Target Keyword Local Monthly Searches
as of Sep-17
Performance=Feb Performance=Mar Performance=Oct
Page Base Rank (1-100) Page Base Rank (1-100) Page Base Rank (1-100)
22 XRBIA-Ambi flats in ambi 10 2 19 1 2 1 1
23 property in ambi 10 9 90 2 17 1 4
24 2 bhk flats in ambi 10 Nill Nill 1 7 1 2
25 ongoing projects in ambi 10 Nill Nill 1 1 1 1
26 new projects in ambi 10 1 4 1 1 1 2
27
XRBIA-Chakan
chakan residential projects 30 Nill Nill 3 27 1 4
28 1 bhk flats in chakan 20 Nill Nill 5 50 1 8
29 new projects in chakan 20 5 42 3 29 1 7
30 residential projects in chakan 20 5 43 3 22 1 4
31 2 bhk flats in chakan 20 Nill Nill 5 46 1 7
32 apartments in chakan 10 Nill Nill 3 23 1 6
33
XRBIA-Hinjewadi
2 bhk flats in hinjewadi 170 Nill Nill 6 54 3 24
34 affordable housing in pune 110 4 34 3 23 1 5
35 property in hinjewadi 50 Nill Nill 1 10 1 8
36 new projects in hinjewadi 50 Nill Nill 2 19 2 17
37 3 bhk flats in hinjewadi 30 Nill Nill 6 56 2 25
38 ready possession flats in hinjewadi 50 Nill Nill 3 27 2 14
39 apartments in hinjewadi 20 Nill Nill 5 43 4 31
40 flats in hinjewadi for sale 20 Nill Nill 10 98 3 21

7. OFF PAGE
ACTIVITIES
• Social bookmarks
• Image shares
• Video submissions
• Social media sharing
• Promoting press release
online
• PPT submissions
• Articles posts
• Content curation
• QnA postings
(Yahoo & Quora
answers)

8. SUMMARY
Particulars Feb-17 Nov-17 %Growth
Organic Session 10,589 14,799 39.8
Keyword Ranking Status 10 of 40 40 of 40 300
Bounce Rate 41.13% 39.54% -3.87
Avg. Session on Website 02.69 mins 03.44 mins 27.88
% New Sessions 67.72% 69.72% 2.95
Keyword in top ten 1 25 2400
Total Pages Indexed till Date 91 118 29.67
External Links 954 1,768 85.3
Internal Links 2,283 3,706 62.3

9. A-201, Rizvi Palace,
Near Marks & Spencer, Hill Road,
Bandra, Mumbai. 400 050
India
022 2644 0909 | +91 9892108119
www.agency09.in
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