How we improved search engine ranking for our real estate client and nearly doubled the keyword ranking.
AGENCY09 is a Digital Marketing Agency based in Mumbai, India
Rajesh Lifespaces Search Engine Optimization Real Estate Case Study SEO- by AGENCY09
1. How we improved search ranking
for our Real Estate Client
Duration: May 2016 – Nov 2016
Service:Search Engine Optimization
2. BACKGROUND
RajeshLifeSpacesis oneof the leadingReal-EstateBuilders& Developers in Mumbai andhasdelivered100+
residentialprojectsandcommercialpropertieswitha legacy whichwas started50 yearsago.
Problem
• Shortlisted keywordswerenot
performingwell
• Lackof SEO friendlycontent
Solution
• Createkeywordrich SEO content
• On page& Off pageactivities
• Madedrasticchangesto the website
designandcode
Approach
• CompetitionAnalysis
• Industryresearch
• Identifyrelevant
keywords
Results
50,000+
Organic
WebsiteHits
38
Keywords on
1st page of SERPs
90%
hits on site through
Non-Brand
Keywords
3. ACTIVITIES
On PageActivities
• Blog Optimisation
• UI/UX Suggestions
• Meta Tags
• Meta Title
• Meta Description
• Meta Keywords
• SocialMedia Tags
• HeaderTags
• InternalContent Linking
• 301 Redirectionof 404 Pages
• AltTags on Images
• Websitehealth check in
Google Webmaster
OffPageActivities
• SocialBookmarks
• Image Shares
• Video Submissions
• SocialMedia Sharing
• (Facebook, Twitter, G+)
• Promoting Press ReleasesOnline
• PPT Submissions
• ArticlesPosts
• Content Curation
• QnA'sPosting
• (Yahoo & Quora Answers)
IMAGESUBMISSIONVIDEOSUBMISSION
SOCIAL
BOOKMARKING