This document provides tips for using Facebook analytics and targeting tools to segment high-value customers. It recommends creating a Facebook page and using the Insights dashboard to view fan activities and behaviors. Insights data can be used to find the most engaged fans and target updates based on demographics like gender, age, and location. Page admins can also send messages to specific audience segments defined by attributes. The goal is to capitalize on relevant content and target customized messages to different customer groups.

1. How to segment high-value
customers on Facebook
Good analytics is the key to successfully grow a business

2. Why Facebook?
• 60% of all ”Likes” leads to a network recommendation
• 51% of all Facebook fans are more likely to buy a product
because of a company's branded social media presence
• Users in Denmark: 2.566.300 (18.06.2010)
• Top search keyword on www.google.dk in 2008/2009:
”facebook”
• The population of Denmark have the highest
user-frequency in the world
Fish where the fish are!

3. Getting started
• Create a Page as an administrator
• Gain access to “Facebook Insights” Dashboard
• View activities, behavior, statistics etc.
• Find out who are the most active fans and contribute the most
• Post news/updates to your entire fan base or target updates to
specific demographics only!
• Target your updates based on e.g. gender, age or location
• Develop custom applications to integrate with your Page
• Add custom tabs to your Page

4. Facebook Insights Analytics Tools
Statistics limited to “Fans” only

6. Capitalize on content
• A wealth of data provides an excellent user insight, page insight
etc. (anonymous aggregate data only)
• Monitor sharing metrics, broad demographics, shared stories
and links e.g. by gender/age, “likes” and so on…
• Great visual overview through charts and graphs
• Discover what your audience finds most relevant and capitalize
on that
• Display trends on the public and semi-public walls across
Facebook
• Target ads on segments by age, gender, location, language etc.

7. Target your message
• Page Admins have the ability to send updates to a specific
demographic audience ONLY
• Page Adminscan publish posts, links, videos, images etc. to
fans based on location and language for instance.
• All other fans will never see these posts in the News Feed
• You can then target specific messages to specific groups