We are all low on time and resources, and our UX research must occur wherever and whenever possible. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible and to adapt to the situation.
Presented at Midwest UX 2018 held in Chicago, IL.
Gearing up for Ethnography, Michigan State, World Usability Day 2019Carol Smith
Prepping for UX research can be intimidating, and there is never enough time or resources. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way, doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible and to adapt to the situation.
Presented at World Usability Day 2019 at Michigan State University with Michigan UXPA
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018Carol Smith
This session focuses on the questions we need to ask to create good, ethical experiences for our users.
Information Architects must push to…
- Keep people at the center of our work.
- Lead with our user’s goals.
- Ease of use, usability, findability, effectiveness, efficiency…
We must work to mature organizations approach
- Push back on “technology first” ideas.
- Lead on ethics - for our users, humanity.
On the Road: Best Practices for Autonomous Experiences at WUC19Carol Smith
Presented at the World Usability Congress in Graz, Austria on October 16, 2019.
Self-driving vehicles are still a rarity in most cities, but as they become more common and as more and more humans interact with them we need to consider the wide variety of human experiences that occur within and along-side these vehicles. What information does the driver need when the vehicle is getting started vs. on it’s way? What information engenders trust and how much is too much? What changes due to experience level and comfort? How do we account for reliable easy commutes and people who use vehicles differently each day? How do these vehicles interact with other drivers, pedestrians, bicyclists and general society?
Designing Trustable AI Experiences at World Usability Day in ClevelandCarol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can distinguish between simply smart systems and AI.
Presented at the World World Usability Day 2018 celebration in Cleveland, Ohio.
Navigating challenges in IA people management at IAC19Carol Smith
Whether you are building a team, managing experience practitioners or navigating career changers, managing a team of creative and analytical IA practitioners can be challenging. The welcome change towards diverse and inclusive hiring practices can add even more challenges.
Learn how an experienced manager navigated through painful challenges and wonderful successes while managing large and small design departments in organizations with employees around the world. Presented at IA Conference 2019 in Orlando Florida by Carol Smith.
Designing AI for Humanity at dmi:Design Leadership Conference in BostonCarol Smith
As design leaders we must enable our teams with skills and knowledge to take on the new and exciting opportunities that building powerful AI systems bring. Dynamic systems require transparency regarding data provenance, bias, training methods, and more, to gain user’s trust. Carol will cover these topics and challenge us as design leaders, to represent our fellow humans by provoking conversations regarding critical ethical and safety needs.
Presented at dmi:Design Leadership Conference in Boston in October 2018.
UX in the Age of AI: Leading with Design UXPA2018Carol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can strive for making great AI systems.
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Carol Smith
To design for inclusion we often must try out different ideas. In this interactive session you'll learn about all types of prototyping and how to get feedback on your ideas from your users. This session will briefly introduce a variety of prototypes and materials and evaluation methods for early learning.
Participants will have time to build a quick prototype and practice getting feedback on it. We'll cover designing for accessibility and inclusion even at the prototype stage. You'll have the information you need to launch your ideas as early as possible to learn from the experience and improve more quickly.
Presented at the Pittsburgh Inclusive Innovation Summit March 30, 2019 held at Point Park University.
Gearing up for Ethnography, Michigan State, World Usability Day 2019Carol Smith
Prepping for UX research can be intimidating, and there is never enough time or resources. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way, doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible and to adapt to the situation.
Presented at World Usability Day 2019 at Michigan State University with Michigan UXPA
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018Carol Smith
This session focuses on the questions we need to ask to create good, ethical experiences for our users.
Information Architects must push to…
- Keep people at the center of our work.
- Lead with our user’s goals.
- Ease of use, usability, findability, effectiveness, efficiency…
We must work to mature organizations approach
- Push back on “technology first” ideas.
- Lead on ethics - for our users, humanity.
On the Road: Best Practices for Autonomous Experiences at WUC19Carol Smith
Presented at the World Usability Congress in Graz, Austria on October 16, 2019.
Self-driving vehicles are still a rarity in most cities, but as they become more common and as more and more humans interact with them we need to consider the wide variety of human experiences that occur within and along-side these vehicles. What information does the driver need when the vehicle is getting started vs. on it’s way? What information engenders trust and how much is too much? What changes due to experience level and comfort? How do we account for reliable easy commutes and people who use vehicles differently each day? How do these vehicles interact with other drivers, pedestrians, bicyclists and general society?
Designing Trustable AI Experiences at World Usability Day in ClevelandCarol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can distinguish between simply smart systems and AI.
Presented at the World World Usability Day 2018 celebration in Cleveland, Ohio.
Navigating challenges in IA people management at IAC19Carol Smith
Whether you are building a team, managing experience practitioners or navigating career changers, managing a team of creative and analytical IA practitioners can be challenging. The welcome change towards diverse and inclusive hiring practices can add even more challenges.
Learn how an experienced manager navigated through painful challenges and wonderful successes while managing large and small design departments in organizations with employees around the world. Presented at IA Conference 2019 in Orlando Florida by Carol Smith.
Designing AI for Humanity at dmi:Design Leadership Conference in BostonCarol Smith
As design leaders we must enable our teams with skills and knowledge to take on the new and exciting opportunities that building powerful AI systems bring. Dynamic systems require transparency regarding data provenance, bias, training methods, and more, to gain user’s trust. Carol will cover these topics and challenge us as design leaders, to represent our fellow humans by provoking conversations regarding critical ethical and safety needs.
Presented at dmi:Design Leadership Conference in Boston in October 2018.
UX in the Age of AI: Leading with Design UXPA2018Carol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can strive for making great AI systems.
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Carol Smith
To design for inclusion we often must try out different ideas. In this interactive session you'll learn about all types of prototyping and how to get feedback on your ideas from your users. This session will briefly introduce a variety of prototypes and materials and evaluation methods for early learning.
Participants will have time to build a quick prototype and practice getting feedback on it. We'll cover designing for accessibility and inclusion even at the prototype stage. You'll have the information you need to launch your ideas as early as possible to learn from the experience and improve more quickly.
Presented at the Pittsburgh Inclusive Innovation Summit March 30, 2019 held at Point Park University.
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
Can Product Design work in Agile environments? Yes! Balancing people and process can be complicated, and in this talk, Carol will provide you guidance to make it work. You can inform good design with strong user experience (UX) research and support continuous releases in a fast-paced environment. We'll look at ways to achieve a flexible approach that meets the needs of these seemingly conflicting efforts. Participants will come away with the tools they need to successfully integrate design thinking methods, in an Agile environment, one sprint at a time.
Selected for presentation at ProductCamp Pittsburgh in September 2018 at Carnegie Mellon University (CMU).
Making Great User Experiences at Cleveland C# .Net Meetup July 27 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? Carol introduces basic concepts in user experience design that you can use to improve your work. You'll learn the basics of: cognitive psychology; accessibility; design thinking; interaction design; and visual design. These concepts work together to make great user experiences and Carol will help you to understand how this work can be integrated into your existing software development process.
AI for IA's: Machine Learning Demystified at IA Summit 2017 - IAS17Carol Smith
What is machine learning? Is IA relevant in the age of AI? How can I take advantage of cognitive computing? Learn the basics of these concepts and the implications for your work in this presentation. Carol Smith provides examples of machine learning use and will discuss the challenges inherent in in AI.
UX in the Age of AI: Where Does Design Fit In? Fluxible 2017Carol Smith
Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as:
- What are these terms and technologies and how do they work?
- How can we take advantage of these powerful systems to help our users?
- Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely.
Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency.
This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? What are the areas that UX specialists focus on? How do skills in cognitive psycology, computer science and design come together? Carol introduces basic concepts in user experience design that you can use to improve the user's expeirence and/or clearly communicate with designers.
Presented with Astrid Chow, Joel Wu, and Carol Smith at IA Summit 2017
Roundtable discussion about the ethical considerations involved when designing for healthcare
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Carol Smith
Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealCarol Smith
You have probably seen the terms DesignOps and/or ResearchOps float by in your social media queue. These teams make designing (and researching) at scale beautifully efficient and successful. Carol steps through how these teams work, the types of activities they perform, situations they are helpful for, and ways you can leverage these types of programs in your organization. Carol will share examples from her experiences and stories from other organizations that are using Design Ops to do effective design at scale.
Presented at Tout le monde UX in Montreal, Quebec, Canada on February 28, 2019. http://toutlemonde-ux.com/
Semantics, Deep Learning, and the Transformation of BusinessSteve Omohundro
Deep learning is likely to have a big impact on business. McKinsey predicts that AI and robotics will create $50 trillion of value over the next 10 years. Over $1 billion of venture investment has gone to 250 deep learning startups over the past year. Deep learning systems have recently broken records in speech recognition, image recognition, image captioning, translation, drug discovery and other tasks. Why is this happening now and how is it likely to play out? We review the development of AI and the pendulum swings between the "neats" and the "scruffies". We describe traditional approaches to semantics through logics and grammars and the new deep learning vector semantics. We relate it to Roger Shepard's cognitive geometry and the structure of biological networks. We also describe limitations of deep learning for safety and regulation. We show how it fits into the rational agent framework and discuss what the next steps may be.
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Carol Smith
Carol Smith presented "Faster Usability Testing in an Agile World" via webinar during the Agile UX Virtual Summit 2017 by UXPin.
This presentation covers:
- Brief intro to how the IBM Watson Design team runs continuous usability tests and integrates the UX team
- How design work fits into the Agile process via dual track development
- When to run moderated, un-moderated, remote, and in-person studies
- How to effectively communicate UX findings and recommendations
8 better ways of doing your engineering projecttalkingkarthik
Projects during the course of Engineering can be vital in getting an initial breakthrough into the technical industry besides giving a hands on experience with the technology, which is much valued than the theoretical scholarship. The value that a project adds to one's CV can be boosted in a number of ways. Rather than spending the time on projects that are just "exercises", utilizing it to solve some "real world" technical problem will fetch more value, visibility and understanding of the technology. There are several opportunities like contests, internships etc available for the students to contribute their innovative ideas and gain wide recognition. Affiliation of the projects with such well known programs provides important networking and career openings. Students can also get the maximum out of their projects by converting them into publications of reputed conferences. Developing a project into an entrepreneurial venture is becoming a hot trend these days. Backed by many generous grants, this idea can also be an interesting game to try.
This session throws light on some of the most happening opportunities for the Engineering students and the best practices.
VLAB Talk: AI, Deep Learning, and the Future of BusinessSteve Omohundro
AI and robotics are poised to create $50 trillion of value in the next 10 years. This is causing hundreds of startups to be created with billions of dollars of investment. Over 250 of these are based on "deep learning neural networks". This talk explores the impact of AI and the recent successes of deep learning.
Scientists and Lawyers often have quite different perspectives on scientific research and the systems that support it. Reconciling those is one of the keys to a successful electronic lab notebook project.
Artificial Intelligence in Biodiversity and Citizen ScienceKatina Michael
There’s little doubt that Artificial Intelligence has the potential to radically transform our world. Perhaps it's already doing so. In the fields of citizen science and biodiversity research, it offers some extraordinary opportunities - from the instant visual recognition of species to deep environmental insights generated out of big data analysis. These same developments also raise numerous questions about the impact A.I. will have on humanity and the natural environment. This workshop will examine the risks and opportunities presented by A.I. in the fields of citizen science and biodiversity. What are some of the key issues that researchers, practitioners, policy makers and the general public are or should be thinking about? More here: http://www.katinamichael.com/seminars/2017/10/31/examples-of-ai-in-biodiversitycitizen-science
iNaturalist Workshop (Jo Daviess Conservation Foundation May 2019)cassi saari
Longer version of the presentation I made at Wild Things 2019. iNaturalist Workshop hosted by the Jo Daviess Conservation Foundation. In the middle of the workshop we went to a nearby natural area and made observations.
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
Can Product Design work in Agile environments? Yes! Balancing people and process can be complicated, and in this talk, Carol will provide you guidance to make it work. You can inform good design with strong user experience (UX) research and support continuous releases in a fast-paced environment. We'll look at ways to achieve a flexible approach that meets the needs of these seemingly conflicting efforts. Participants will come away with the tools they need to successfully integrate design thinking methods, in an Agile environment, one sprint at a time.
Selected for presentation at ProductCamp Pittsburgh in September 2018 at Carnegie Mellon University (CMU).
Making Great User Experiences at Cleveland C# .Net Meetup July 27 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? Carol introduces basic concepts in user experience design that you can use to improve your work. You'll learn the basics of: cognitive psychology; accessibility; design thinking; interaction design; and visual design. These concepts work together to make great user experiences and Carol will help you to understand how this work can be integrated into your existing software development process.
AI for IA's: Machine Learning Demystified at IA Summit 2017 - IAS17Carol Smith
What is machine learning? Is IA relevant in the age of AI? How can I take advantage of cognitive computing? Learn the basics of these concepts and the implications for your work in this presentation. Carol Smith provides examples of machine learning use and will discuss the challenges inherent in in AI.
UX in the Age of AI: Where Does Design Fit In? Fluxible 2017Carol Smith
Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as:
- What are these terms and technologies and how do they work?
- How can we take advantage of these powerful systems to help our users?
- Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely.
Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency.
This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? What are the areas that UX specialists focus on? How do skills in cognitive psycology, computer science and design come together? Carol introduces basic concepts in user experience design that you can use to improve the user's expeirence and/or clearly communicate with designers.
Presented with Astrid Chow, Joel Wu, and Carol Smith at IA Summit 2017
Roundtable discussion about the ethical considerations involved when designing for healthcare
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Carol Smith
Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealCarol Smith
You have probably seen the terms DesignOps and/or ResearchOps float by in your social media queue. These teams make designing (and researching) at scale beautifully efficient and successful. Carol steps through how these teams work, the types of activities they perform, situations they are helpful for, and ways you can leverage these types of programs in your organization. Carol will share examples from her experiences and stories from other organizations that are using Design Ops to do effective design at scale.
Presented at Tout le monde UX in Montreal, Quebec, Canada on February 28, 2019. http://toutlemonde-ux.com/
Semantics, Deep Learning, and the Transformation of BusinessSteve Omohundro
Deep learning is likely to have a big impact on business. McKinsey predicts that AI and robotics will create $50 trillion of value over the next 10 years. Over $1 billion of venture investment has gone to 250 deep learning startups over the past year. Deep learning systems have recently broken records in speech recognition, image recognition, image captioning, translation, drug discovery and other tasks. Why is this happening now and how is it likely to play out? We review the development of AI and the pendulum swings between the "neats" and the "scruffies". We describe traditional approaches to semantics through logics and grammars and the new deep learning vector semantics. We relate it to Roger Shepard's cognitive geometry and the structure of biological networks. We also describe limitations of deep learning for safety and regulation. We show how it fits into the rational agent framework and discuss what the next steps may be.
Faster Usability Testing in an Agile World - Agile UX Virtual Summit 2017 by ...Carol Smith
Carol Smith presented "Faster Usability Testing in an Agile World" via webinar during the Agile UX Virtual Summit 2017 by UXPin.
This presentation covers:
- Brief intro to how the IBM Watson Design team runs continuous usability tests and integrates the UX team
- How design work fits into the Agile process via dual track development
- When to run moderated, un-moderated, remote, and in-person studies
- How to effectively communicate UX findings and recommendations
8 better ways of doing your engineering projecttalkingkarthik
Projects during the course of Engineering can be vital in getting an initial breakthrough into the technical industry besides giving a hands on experience with the technology, which is much valued than the theoretical scholarship. The value that a project adds to one's CV can be boosted in a number of ways. Rather than spending the time on projects that are just "exercises", utilizing it to solve some "real world" technical problem will fetch more value, visibility and understanding of the technology. There are several opportunities like contests, internships etc available for the students to contribute their innovative ideas and gain wide recognition. Affiliation of the projects with such well known programs provides important networking and career openings. Students can also get the maximum out of their projects by converting them into publications of reputed conferences. Developing a project into an entrepreneurial venture is becoming a hot trend these days. Backed by many generous grants, this idea can also be an interesting game to try.
This session throws light on some of the most happening opportunities for the Engineering students and the best practices.
VLAB Talk: AI, Deep Learning, and the Future of BusinessSteve Omohundro
AI and robotics are poised to create $50 trillion of value in the next 10 years. This is causing hundreds of startups to be created with billions of dollars of investment. Over 250 of these are based on "deep learning neural networks". This talk explores the impact of AI and the recent successes of deep learning.
Scientists and Lawyers often have quite different perspectives on scientific research and the systems that support it. Reconciling those is one of the keys to a successful electronic lab notebook project.
Artificial Intelligence in Biodiversity and Citizen ScienceKatina Michael
There’s little doubt that Artificial Intelligence has the potential to radically transform our world. Perhaps it's already doing so. In the fields of citizen science and biodiversity research, it offers some extraordinary opportunities - from the instant visual recognition of species to deep environmental insights generated out of big data analysis. These same developments also raise numerous questions about the impact A.I. will have on humanity and the natural environment. This workshop will examine the risks and opportunities presented by A.I. in the fields of citizen science and biodiversity. What are some of the key issues that researchers, practitioners, policy makers and the general public are or should be thinking about? More here: http://www.katinamichael.com/seminars/2017/10/31/examples-of-ai-in-biodiversitycitizen-science
iNaturalist Workshop (Jo Daviess Conservation Foundation May 2019)cassi saari
Longer version of the presentation I made at Wild Things 2019. iNaturalist Workshop hosted by the Jo Daviess Conservation Foundation. In the middle of the workshop we went to a nearby natural area and made observations.
Designing High Impact Acoustics Apps for Cross-Species Communication ResearchSerge Masse
Designing high impact acoustics apps for cross-species communication research, principally Android apps for underwater whistles emission and recognition with free dolphins
Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? The market research industry are constantly berated for relying on focus groups but the same criticism could be levelled at the UX industry’s go-to methodology - lab based usability testing. One to one interviews in a lab are a great research methodology to choose when you have a clearly defined solution and are iterating on it. What about when you’re shaping the problem space and defining which user needs to focus on?
In this talk, Emma Boulton shared examples of real world discovery research to inspire you to get out from behind your computer and open up your senses to the real world.
iNaturalist Workshop (IACD Conference February 2020)cassi saari
An approximately 1 hour introduction to the iNaturalist website and apps, with a bit more focus on geoprivacy and projects, for a land manager audience. Co-presented by cassi saari and Patrick McCrea at the Illinois Association of Conservation Districts Conference in February 2020 at Starved Rock State Park.
Carol Smith and Thyra Rauch spoke about conducting ethnographic research in situations and locations that are challenging for the research.
Conducting good research always requires careful planning and an ability to adapt quickly to changing situations. However, when your research is being conducted in less-than-perfect conditions, much more planning needs to occur. The presenters will share personal experiences of conducting research in odd places and tips for dealing with the challenges that can crop up.
Go Out & Play! Geocaching and Other Great Outdoor Ideas for KidsCarolyn K.
Research shows that free time in nature offers huge benefits to kids. Better focus and fewer symptoms of ADHD, higher test scores, better social/emotional skills and self-esteem, better vision, and of course, better physical fitness... Why aren't we sending our kids outside to play?
For many of us, kids and adults alike, we need a "reason," a motivation to get off the computer and out the door. Geocaching provides that reason, while offering all the social and educational benefits of free time outside!
Crowdsourcing as productive engagement with cultural heritageMia
My keynote for the iSay conference "The Shape of Things"
http://isayevents.wordpress.com/shapeofthings/program/
My notes from the conference are at http://openobjects.blogspot.co.uk/2013/02/notes-from-shape-of-things-new-and.html
April 22, 2020 marks the 50th anniversary of Earth Day! The STAR Net team is celebrating this momentous occasion with the Our Planet: Earth campaign, focusing on citizen science and Earth science opportunities during the whole month of April. Join us to learn about free hands-on STEM activities, programming ideas, how to harness the power of teens in environmental advocacy, and ways your library can take action for a sustainable world!
Presentation for the South Australian Science Teacher's Association conference at Brighton Secondary College on Monday 18th and Tuesday 19th April, 2016.
Communications Skills for Environmental ProfessionalsSAVE THE FROGS!
From the desk of the world's leading amphibian conservation organization, SAVE THE FROGS!, are proven and instant ways to improve your communication in marketing, sales, fundraising, and journalism to increase your environmental project's impact and funding. Designed for the scientist writing for the public and popular media.
Similar to Gearing up for Ethnography at Midwest UX 2018 (20)
Navigating the Complexity of Trust at UXPA Boston 2021Carol Smith
Trust is complex and transient. Context, safety, privacy, respect, and many other considerations are built into each individuals’ concept of trust. How can we examine this complexity in a way that supports the work of making digital experiences? What research supports this work and how can we use practices of responsible development to make systems that earn appropriate levels of trust? What is an appropriate level of trust for emerging technologies such as machine learning systems? This talk will examine trust and how UX practitioners can define and measure it.
Carol J. Smith
September 24, 2021
Carnegie Mellon University, SEI
Twitter: @carologic @sei_etc
Implementing Ethics: Developing Trustworthy AI PyCon 2020Carol Smith
Ethics discussions abound, but translating “do no harm” into our work is frustrating at best, and obfuscatory at worst. We can agree that keeping humans safe and in control is important, but implementing ethics is intimidating work.
Learn how to wield your preferred technology ethics code to make an AI system that is accountable, de-risked, respectful, secure, honest and usable. The presenter will introduce the topic of ethics and then step through a user experience (UX) framework to guide AI development teams successfully through this process.
Presented virtually for PyCon 2020 which was to be held in Pittsburgh, PA, but was reorganized online due to Covid-19.
Designing Trustworthy AI: A User Experience Framework at RSA 2020Carol Smith
Artificial intelligence (AI) holds great promise to empower us with knowledge and scaled effectiveness. To harness the power of AI systems, we can—and must—ensure that we keep humans safe and in control. This session will introduce a new user experience (UX) framework to guide the creation of AI systems that are accountable, de-risked, respectful, secure, honest and usable.
Presented at the RSA Conference 2020 in San Francisco, CA on February 28, 2020.
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghCarol Smith
Information architects work in a system with ourselves at the center. We are fundamental to making great experiences and as such, we must care for ourselves in order to best represent the people using the systems we are creating. Prioritizing the needs of users comes next, and with that protecting them by caring about diversity, inclusion and ethics. Finally, collaboration with colleagues and communities that influence our work can be done by educating them about IA work.
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Carol Smith
"Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Development" is a paper presented at the AAAI 2019 Fall Symposium on AI in Government and the Public Sector, (sponsored by the Association for the Advancement of Artificial Intelligence) in Washington, DC, November 7–9, 2019.
Artificial intelligence (AI) holds great promise to empower us with knowledge and augment our effectiveness. We can -- and must -- ensure that we keep humans safe and in control, particularly with regard to government and public sector applications that affect broad populations. How can AI development teams harness the power of AI systems and design them to be valuable to humans? Diverse teams are needed to build trustworthy artificial intelligent systems, and those teams need to coalesce around a shared set of ethics. There are many discussions in the AI field about ethics and trust, but there are few frameworks available for people to use as guidance when creating these systems. The Human-Machine Teaming (HMT) Framework for Designing Ethical AI Experiences described in this paper, when used with a set of technical ethics, will guide AI development teams to create AI systems that are accountable, de-risked, respectful, secure, honest, and usable. To support the team's efforts, activities to understand people's needs and concerns will be introduced along with the themes to support the team's efforts. For example, usability testing can help determine if the audience understands how the AI system works and complies with the HMT Framework. The HMT Framework is based on reviews of existing ethical codes and best practices in human-computer interaction and software development. Human-machine teams are strongest when human users can trust AI systems to behave as expected, safely, securely, and understandably. Using the HMT Framework to design trustworthy AI systems will provide support to teams in identifying potential issues ahead of time and making great experiences for humans.
Designing More Ethical and Unbiased Experiences - AbstractionsCarol Smith
Presented at Abstractions, Pittsburgh, PA
Karen Bachmann and Carol Smith, August 23, 2019
Humans are biased, and sadly, we are not always able to filter our deeply ingrained biases. UX designers and researchers have long understood this, but as we watch major technology companies make significant mistakes with regard to ethics and bias, the cost of not accounting for bias and ethics is becoming more evident and widely known.
Even knowing what pitfalls exist, we still miss opportunities for doing good as a result of our own human biases obscuring our vision. We need tools to explore and challenge our biases in a productive way to deliver better outcomes. We need a set of shared values within teams and, ultimately, across the industry to promote our common responsibility to deliver the greatest benefit while causing the least amount of harm. How can we work together to intensify the focus on ethical design? In this session, we’ll share ways you can empower yourself and your teams to do the right thing for people.
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in TorontoCarol Smith
Artificially intelligent (AI) technologies are exciting and with them come a lot of new user experience research (UXR) responsibilities. How do we understand and clarify our users need for transparency, control, and access (and more) when the system is constantly changing?
These dynamic systems are already part of our everyday lives and quickly becoming part of our jobs. What are our responsibilities with regard to ethics and protecting users from bias?
Presented at Strive, June 7, 2019 in Toronto, Ontario, Canada. Strive is the 2019 UX Research Conference presented by the UX Research Collective Inc.
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Carol Smith
Artificially intelligent systems are becoming part of our everyday lives. This session will answer your questions about artificial intelligence, machine learning, and the ethical conflicts and the implications inherent in these technologies. Topics covered will include: discussions of bias in data; how to focus on the user experience; what is necessary to build a good cognitive computing systems; data needs; levels of accuracy; making safe and secure AI's; and discussions on ethics in AI and our role in leading those conversations. Carol will propose simple models for thinking about these systems and provide time for questions. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Selected by the audience to be presented at ProductCamp Pittsburgh in September 2018
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Making Faster UX in an Agile World - HOAPitt 2017Carol Smith
Carol Smith presented this topic at the Heart of Agile conference in Pittsburgh, PA in April 2017.
UX Slows Agile down! Do you hear that a lot? Carol shared best practices and how to dispel this myth in this session. The presentation included discussions of how to successfully embedding the UX team and the pros and cons of Agile projects. Carol will introduce methods for the UX team to break down and include their work in the backlog so it can get prioritized. Finally, Carol will discuss several successful ways to integrate usability testing across iterations.
Design vs.Cancer: Patients Win UXDC 2017Carol Smith
This 10 minute talk concluded with a panel with two other presenters.
How do you make an impact on people’s lives in three weeks? I was selected to work on a pro-bono project to help health providers in Ethiopia, Nigeria and Uganda to increase the availability and lower the cost of cancer treatments. We were challenged to create a fully functioning software solution that would meet the needs of health care workers in forecasting the need for chemotherapy during the 3-week timeline. I’ll share the experience of working on a fast-paced project with a cross-functional team in this session.
We worked closely with the American Cancer Society, Clinton Health Access Initiative, NCCN and oncologists to create the ChemoQuant solution.
DIY Usability Testing for Business Analysts (BA)Carol Smith
This presentation provides techniques for business analysts (BA's) to begin conducting their own usability tests. This was presented to the Pittsburgh IIBA Chapter on January 9, 2017.
Mature Products: The Cycle of UX Reinvention UXPA 2016Carol Smith
As products mature, the user’s needs change over time and so must the way we work. This presentation discusses various experiences working on mature software and complex Web applications and a set of best practices.
Presented to the IIBA (International Institute of Business Analysis) Pittsburgh, PA Chapter on February 8, 2016.
Most Business Analysts have plenty of experience when it comes to mapping database fields across a system interface, but where do you put those fields in a user interface? As BAs, we're used to wearing different hats: Project Manager, Tester, Developer. But since the invention of the iPod, everyone is becoming more aware of User Experience.
We've all experienced a hard-to-use website or those old green screen applications where you had the F-Key menus memorized by the end of your first month. But F-Keys and clicking through ten pages of options to get to the submit button won't cut it anymore.
In this presentation Carol Smith walks us through some basics to help you create a User Experience that won't make your end users to throw up their hands in frustration.
Methods such as user focused interviews, card sorts and usability testing best practices are introduced with the intent that BA's can use these tools immediately in their workplace.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
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Ethnography: Go Where They Are
• Learning from people, in their environment
• Be present, limit interactions
• Participants lead
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Ethnography in Design/UX
An Evolving Map of Design Practice and Design Research. Written for Interactions magazine by Liz Sanders. Edited by Hugh Dubberly.
Nov 1, 2008 http://www.dubberly.com/articles/an-evolving-map-of-design-practice-and-design-research.html See also book: Convivial
Toolbox: Generative Research for the Front End of Design. January 8, 2013 by Liz Sanders and Pieter Jan Stappers.
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Ethnography in Product Design
• Measured in hours-days
• Small, cumulative learning
• Build on over time
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Any experience
• Physical experiences and relationships
• Multiple-person interactions
• Large group interactions
• Digital experiences
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Across product lifecycle
• Early discovery
• Experimenting/prototyping to learn
• Learning from use – in the field
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Pockets
• Breathable travel vest or
many-pocketed clothing
• Hands free
• Easy access
• Protection
http://www.scottevest.com
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What’s in my pockets?
• Pens and notepad
• Recording equipment
• Water, crushable snack
• Wallet (with cash)
Water bottle: https://commons.wikimedia.org/wiki/File:Water_bottle_map_symbol.svg
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Additional Bag
• Power cords
• Extension cord
• Batteries
• Snacks
• Rest of my purse
http://www.scottevest.com
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Clothing
• You are studying them – not their reaction to you
• Dress for circumstances
• Consider local customs
• Messiness of work
• Business casual
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Active Lifestyles
• Keep up!
• Be prepared
for the length of study
• or, a quick walk…
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Outdoor Observations - Precipitation
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High Quality Personal Protection
Fiberglass – lightweight & not affected by temp
Toe, Ankle
and Dirt Protection
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Small, portable equipment
• Pack up quickly
• Move around
• Everything on your body
• Avoid bulky bags
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Cell phones
• Pros
• Already have it with you
• Easy to carry
• Cons
• Hard to hold and attach
• Proprietary Information
• Risk to your phone
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Video Recording equipment
• GoPro and similar
• Wide view
• Waterproof
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Video Placement
• Tripod
• Novel attachments
as needed
• On participant
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Audio Recording
• Great sound
• Light, easy to hold
• Regular batteries
• SD Cards
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Power concerns
• Consider hotel room power limitations
• Extension cord(s)
• Extra backup batteries and/or equipment
• Identify local office
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Be Above Reproach and Stay Safe
• Give people space
• Work in pairs
• Never be alone with
children!
Photo:U.S.ArmyphotobyPfc.LeeHyokang(IMCOM),July20,2012
https://www.army.mil/article/84007/camp_provides_safety_adventures_to_last_kids_the_summer
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Public Spaces
• Everyone
compromised
• Create/find
smaller spaces
• Speak quietly
http://www.flickr.com/photos/justaslice/6254973009/sizes/m/in/photolist-awJnye-cbSp23-bopgBH-9qKgT3-a2QHaG-85eBDv-ddmwdC-
aWZKQp-ddmvTP-awqfuc-eyifAV-8M8tpm-7N1DPb-ciG1K9-dsxcY9-9WAQhy-88ENpV-aDQndx-avV5GZ-8jHtix-aAGD5M-as9pmp-
ebCh5H-c8K8Wj-89kvjU-7TmgvL/
SomerightsreservedbySlicesofLight:http://www.flickr.com/photos/justaslice/
License:http://creativecommons.org/licenses/by-nc-nd/2.0/
37. Get Artifacts! (ask nicely)
http://www.flickr.com/photos/camknows/ via http://creativecommons.org/licenses/by-nc-sa/2.0/
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Misunderstandings about purpose
• Conversations with managers are enough
• Set up a conference room for “meeting”
• Respond politely
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We become “Representative”
• Critical situations - angry customers
• Help desk vs. research
• Respond to situation
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Inherent Challenges
• Location
• Space
• Time
• Conditions
• Policy
• Limited Access
Photo:http://koin.com/2016/07/12/how-to-protect-yourself-from-computer-camera-hackers/
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Interruptions
• Typical
• Incessant
• Consider
rescheduling/
cancellation
Photo:
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Unexpected from participants
• Not disclosing disabilities ahead of time
• Having to handle an emergent issue
• Being difficult / changing their minds (they can)
Imagevia:http://voont.com/vandals-high-street-
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The Show Must Go On
• Weather
• Loss of power,
or no power
• No Wi-Fi connectivity
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Prepare mentally and physically
• Chaos - kids , pets
• Allergic reactions
• Clutter and cleanliness
Photo:https://commons.wikimedia.org/wiki/File:Domestic_shorthaired_cat_face.jpg
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Breath …
then
respond
calmly
"Surprise" by Katie Arvidson Follow. Taken on
December 27, 2007
https://www.flickr.com/photos/katielou146/21594335
27/in/photolist-4hPEmx-9nhjgS-sd2s9V-MiRBB-
s73kVU-iRNGQj-63gNpq-7JU38d-X6emHZ-
GQAKjM-4vD6x2-CATpB7-fyV3F-83Et52-sD5nM-
8A3c92-46cRK2-8A6ih1-78phcs-mpDWQ-6XXC3j-
8CJ3hC-4cGvDF-8j2dyT-2McBW-396dfJ-73xgPy-
8EPZZy-6rXeTT-a3MY3w-gx8f9L-7TZnj2-4t23jz-
6PsHCu-S7SmT-T5B3ZY-vQo8C-qZ58PW-5zXVMy-
p7xQ1X-q1CH3-5DHdY8-4eiFff-5ooscu-fB3WGu-
2LG8WD-TkwKM-tYHXr-dHCMMS-7YLDoj
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Most common – lack of time
• 2x sessions for analysis
• Prep team expectations
• Risk of not doing
thoroughly
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Full disclosure - informed consent
• Your responsibility
• Every time
• Ethical and legal
responsibility
• Do no harm
Consent Form (Adult), Usability.gov, U.S. Department of Health & Human Services
https://www.usability.gov/how-to-and-tools/resources/templates/consent-form-adult.html
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Recording sessions
• Even with permission
• Turn off - personal phone call
• Be willing to turn off at any time
• Be aware of local customs
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UXR is not for entertainment
• Never on social media
• EVERYONE with access
• Responsible
• Understands sharing externally is prohibited
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Case Study: Hospital
RoundsPhotoby:MalovaGobernador"SINALOAALAVANGUARDIAENATENCIÓNDEENFERMEDADESDELCORAZÓN"Taken
onFebruary16,2015.https://www.flickr.com/photos/malova2010/16638332506/in/photolist-rmgNzQ-dSQwvb-dU63ES-65yBYi-
wmTSHf-N5PEbC-AT9UtW-wWJpLP-EZQUvL-EA418S-QmBXDe-EZS6eC-dRo295-fgRZi8-2iCpad-FkbGVC-7dRyLj-KL1h9t-QfTdxY-
EzzzCo-G3Z46L-43oVKK-cbUvdd-ERFQ27-P8S8mi-JDSABR-xZL8V1-uJh7n6-LhMLGw-6qWa4-rWGUHe-E5MibP-N8jXki-H29g8X-
5woB8x-NjQQrk-L8hAkY-65Ut11-E5MHLR-LhMMMs-7BQwit-HaHuLq-65yGH6-RKiHin-Bwsxh3-DHyRb5-5J2SQV-ETZ6Bt-euTUcV-
u6HzHt
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Get Out There!
• Flexible and adapt
• Open to opportunities
• Light and portable
• Never miss an opportunity for food, water, bio-break
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Ethnography in Agile
• Constant communication between tracks is essential for
success
• These are not just hand-offs Iteration 4
Development
Problem Solving
Learning
Iteration 1 Iteration 2 Iteration 3
Gather user
information for
iterations 2-5
Groundwork
for Design
Implement
designs
Implement high
dev cost low UI
cost features
Gather user info
and plan studies
Implement
designs
Design for
Iteration 3
Design for
Iteration 4
Run usability study
and UXR (4-7)
59. Activity
______________________________________
Who are you observing? (e.g. SME in soft-goods manufacturing, application admin)
What is the situation? _________________________
(e.g. phone interview, their work at their desk in person, remote usability study, etc.)
Date:
__________________
Time:
__________________
Location:
________________
Note-Taker:
______________
People (P)
Who are you observing? Who else
is involved in the experience?
Objects (O)
What objects do they interact
with? What apps? Phone, etc.?
Environment (E)
Characteristics of the setting,
number/types of interruptions
Messages (M)
What is communicated? How is
it transmitted?
Services (S)
What services are available to
them?
Watch for these types of observations and put additional Questions/Ideas on the back. Content in this document described by Vijay Kumar in his book: 101
Design Methods
Physical
What do they interact with?
Cognitive
How associate meanings? How learn?
Social
Interactions, decision making, scheduling,
work?
Cultural
What are shared norms, habits, values?
Emotional
What emotions are expressed and how?
What are your biggest
takeaways?
What did you learn? What surprised
you?
What is the participants need?
Interview & Observation Notetaking
Form
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Remote Work is Possible
• Screen sharing
• Zoom, WebEx,
GoToMeeting,
• Sharing ideas
• Virtual post-its - Mural.ly
• Real-time co-editing
(Google Docs, Box)
• Document cameras
(higher quality)
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Observer Rules
Everyone who observes a design session is asked to abide by a set of rules. The purpose of these rules is to
minimize stress for the participants and to maximize the amount of information we get from the study.
•Stay for the entire study
• Distractions are unhelpful and participants may get impression that you’re leaving because they’ve
done something wrong (e.g. walking out in middle of a movie). If you can attend only part
of a study, discuss with facilitator beforehand to determine how to accommodate this.
•Don’t reveal information about the study to the participant
• It is often more useful to explore an area of difficulty in detail rather than try to “get through” all the
topics. The facilitator will track time to cover as many of the important areas as possible.
•Respect participants and the confidentiality of their data
• We have promised the participants that their participation is confidential. This means that we
should not include their names in any reports or other communication such as email, and we
should refrain from discussing them by name outside the test setting.
• Do not make negative comments about people—there is always a risk that a derogatory comment
could be overheard or otherwise make its way back to the user.
Adapted from the book Paper Prototyping by Carolyn Snyder, published by
Morgan Kaufmann Publishers. Copyright (c) 2003 Elsevier. All rights reserved.
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Observer Rules (continued)
• Remain silent and silence phones
• You may notice something so surprising that you are tempted to laugh or exclaim out loud. This is
not unusual. Unfortunately, participants might think you are laughing at them. Keep as quiet as
possible. You will have opportunities to ask questions at the end. You may pass a note to
facilitator.
• Observe only - no questions or support
• If reviewing an interface, it’s likely participants will have problems, and it is normal to feel a
temptation to help. Please don’t. Instead, try to understand why it was that the user got stuck or
went down the wrong path. It’s the facilitator’s role to get users back on track if they get really
stuck. And if the facilitator poses a question during the test, he or she is asking the users, not
you—please don’t answer unless the facilitator specifically directs a question to you.
• Avoid “Design Questions” - Questions that ask the user their opinions about how to design aspects
of the application (such as, “Where would you like to see these navigation buttons?”) can take a lot
of time to answer and produce only limited results. Instead, focus on trying to understand the
problem—we’ll come up with solutions later, outside the test.
• In person, be conscious of your body language
• Most studies are interesting, not every moment will be fascinating. If something is happening that
isn’t of interest to you but may be to others, sit quietly without fidgeting. Take notes to stay alert.
Adapted from the book Paper Prototyping by Carolyn Snyder, published by
Morgan Kaufmann Publishers. Copyright (c) 2003 Elsevier. All rights reserved.
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Ethics Resources
• Treatment of human subjects
• Web-based course
• Gives certificate of completion
http://cme.cancer.gov/clinicaltrials/learning/humanparticipant-
protections.asp
• Guidelines for writing informed consent
• http://ohsr.od.nih.gov/info/sheet6.html
• UXPA Code of Conduct
• https://uxpa.org/resources/uxpa-code-professional-conduct
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Resources
• Bolt, Nate and Tony Tulathimutte. Remote Research. Rosenefeld.
• Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability.
• Krug, Steve. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing
Usability Problems.
• Kumar, Vijay. 101 Design Methods: A Structured Approach for Driving Innovation in Your
Organization. October 9, 2012. Wiley.
• Kuniavsky, Mike. Observing the User Experience: A Practitioner's Guide to User Research
• Snyder, Carolyn. Paper Prototyping. Morgan Kaufmann Publishers.
• Rubin, Jeffrey and Dana Chisnell. Handbook of Usability Testing: How to Plan, Design, and
Conduct Effective Tests.