This document provides tips on how to effectively use LinkedIn for job searching and professional networking. It recommends completing your profile information to be 40% more likely to receive opportunities. It also suggests connecting with people you know personally and professionally, joining relevant groups, requesting and providing recommendations, uploading examples of your work, searching for jobs and companies, and using connections to learn more about potential employers and opportunities. The document aims to help users engage with their network and stand out to employers by utilizing LinkedIn's features.

1. LinkedIn, Twitter, Facebook…Oh My! How to Use LinkedIn Effectively Lewis & Clark College Center for Career and Community Engagement

2. Context Part I

3. Only about 5 percent of people obtain jobs through the "open" job market -- consisting primarily of help-wanted ads on the Internet and in print publications. Another 24 percent obtain jobs through contacting companies directly -- the cold-calling method of job-hunting. Twenty-three percent obtain jobs through such means as employment agencies, college career-services offices and executive-search firms. The remaining 48 percent -- nearly half of all job hunters, obtain their jobs through referrals -- that is word of mouth. Why is this important? Source: US Department of Labor, 2001

4. Social media is the #1 web activity. Facebook is the 4th largest country. Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama. 80% of organizations use LinkedIn as their primary recruiting tool. Social Media

5. LinkedIn (est. 2003) is a free interconnected network of experienced professionals representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals. Source: http:press.linkedin.com/about What is LinkedIn?

6. Over 50 million members 50% in the United States Companies and organizations Recruiters LC Alums Other professional associations Who’s on LinkedIn?

7. Present yourself Part II

8. Snapshot Profile Use a photo – it makes you seem approachable and helps others remember you. TIP: You are 40% more likely to receive opportunities if you get to 100% completion which includes: current position, 2 past positions, education, photo, summary, specialties and 3 recommendations.

9. Extended Profile

10. Make your profile public/full view. Request a public profile URL and add it to business cards, email signature, etc. Use lots of skills words throughout. Stay positive, professional and current. Profile Tips

11. Settings

12. Get connected Part III

13. Levels of Connection 1st Level – you know them. 2nd Level – your contacts know them. 3rd Level – your contacts’ contacts know them.

14. Think quality, not quantity. Link with people: You know from other sources. With whom you’ve had at least 1 meaningful interaction. For whom you could write a recommendation. From whom you could ask for a recommendation. Who have professionalism, integrity, etc. To Connect or Not to Connect

15. Upload your email address book “People” button at top “People you may know” box Find People You Know TIP: Ask for introductions! After you’ve searched and have a list – look for 2nd level connections. You can get introduced through a connection or even request an informational interview.

16. Join Groups “Search Groups” box LC Net – LC Alums Workplace and professional associations Adds connections Participate in Groups Engaging makes you known You can ask/answer questions Make contacts for informational interviews LinkedIn Groups TIP: Keep it fresh! Make a habit of periodically checking if old contacts have LinkedIn accounts and connect with people you’ve recently met.

17. Stand out Part IV

18. Ask for them… 3 recommendations are required for 100% profile completion Potential employers look at these Try to get one from each position In “experience” click “request recommendations” You can decide later whether to show or hide them on your profile Give them… Write recommendations when you are asked – if you feel comfortable Initiate the process too Click recommend on the profile of a contact It shows that you are grateful and helpful Recommendations

19. Upload examples of your work Bloglink, WordPress, Box.net, Slideshare, Google presentations, etc. Applications can be found under “more” Show Your Work

20. Find your way & Find jobs Part V

21. “Search companies” dropdown box at top Specialties Key statistics News Related companies Use company information Current employees Click on a few profiles to see how they got there Former employees Click on a few profiles to see where people go next New hires Get a sense of whether the company is hiring Search Companies

22. “Jobs” button at the top Advanced job search Location Title Experience level Company Function Industry Get connected to those positions Click on the title of the job “Inside Connections to the Company” Find 1st, 2nd and 3rd degree connections Ask them for the inside scoop Search for Positions

23. Ask contacts if they have insider interview tips Read LinkedIn profiles of employees to learn about current projects, lingo, etc. Read bio of potential manager and coworkers Read bio of person who vacated the role Assess culture and fit Interview Preparation

24. LinkedIn Learning Center http://learn.linkedin.com/ Jobhunt.org http://www.job-hunt.org/onlinejobsearchguide/leveraging-linkedin.shtml The Riley Guide http://www.rileyguide.com/network.html#n101 Resources

25. Contact Us Center for Career and Community Engagement Located in room 206 of Albany Quadrangle careers@lclark.edu 503-768-7114 Questions?