The document provides demographic insights on social media usage, revealing that over 85% of users are women aged 34-50 with some college education. It highlights the peak engagement times for various platforms, including Facebook, Twitter, and LinkedIn, and emphasizes different user characteristics based on income levels and gender. Overall, it underscores that social media serves distinct purposes, such as sharing humor, industry news, and visual content.

1. DEMOGRAPHICS THAT
DOMINATE SOCIAL MEDIA
Over 85% of users are
women,ages 34-50 with
some college education.
Peak time:
Mon-Thurs at 4pm.
FACEBOOK
FOUNDED 2004
Majority of users are women,ages 45-54,
with some college education.Income level:
50-74k/year.
TWITTER
FOUNDED 2006
LINKEDIN
FOUNDED 2003
PINTEREST
FOUNDED 2008
Looking to target men? Here’s a tip:
they’e hiding on Reddit and Digg
Morepeoplewithincomesover
$150k/yearareonLinkedIn.More
thantwiceasmanyasanyothersite.
1 billion total users.
618 million active users.
BEST USED TO DEMONSTRATE CULTURE (IMAGES, HUMOR)
of users check their
feed more than five
times a day.
One out of every seven
minutes spent online is
on Facebook.
Peak time:
Wednesday at 3pm.
Majority of users are women,age 35-44,
with some college education.Income level:
25-49k/year.
554 million users.
9.6 million active users.
BEST FOR ODD FACTS, LINKS TO ARTICLES, WITTY HUMOR
21 billion searches every day.
400 million tweets every day.
Tweets containing a hashtag
get over twice as much visibility
as tweets that don’t.
Peak times: Tues-Thurs,7-9am or 5-6pm
BEST FOR SHARING INDUSTRY NEWS AND BUSINESS ADVICE
225 million total users.
79 million daily users.
Users are closely tied between men and
women,ages 35-44 with a bachelors degree.
Income level: 50-99k/year.
120 new member
profiles are created
every minute.
BEST FOR SHARING IMAGES OF DESIGN, DIY, PRODUCTS.
One of the few sites
more popular on
the weekend.
25 million total users.
333,333 unique visits daily,
and growing at one of the
fastest rates online.
Peak times: Sat-Sun,2-4pm or 8pm-1am.
Created by Imagine: Marketing and
Design for Professional Services.
www.imaginedc.net
Copyright 2014.
Sources: Google Ad Planner Data,
Business Insider,PR Daily,Digitas,
LinkedIn,SocialTimes,Mashable,
Global Web Index,Facebook,The
Next Web,Pew’s Research Center &
the American Life Project,