Social media job hunting lecture 8.5.2012, Helsinki

1. Social Media
Job Hunting and
Personal Branding
Tom Laine
Skype: tomlaine
Email: tom.laine@somehow.fi
Mob. +358 400 296 196

2.  Serial entrepreneur and social media specialist
 Recruitment industry background
 Templeton & Partners UK, IT Recruiter
 Huntress Search UK, Senior Consultant
 Executive Net UK/FIN, Principal Consultant
 ElanIT Resource/Manpower Group, Nordic Resource Mngmt
 BI-IT Solutions/VMP Group Finland, CEO
 Social media recruitment since 2004- (1999- )
Who am I?

3. Why Social Media?
Facebook & Twitter
Other social media and web tools to support job hunting
LinkedIn introduction
LinkedIn Live
Agenda

4. Why Social Media?

6. Time vs. cost
Total cost of hire? Passive candidates
Volume
Employer branding Free vs. expensive
'War of talent'

7. The power of social media job advertising in numbers

8. ”Holy trinity”
 LinkedIn
 World's largest CV database
 380.000 Finns, 150 milj. In total
Facebook
 >2,0 mill. Finns can't be wrong...
 Twitter
 Where would you want to drive traffic?
The Social Media Trinity

9. Twitter, Facebook,...

12. Societe Generale – candidates

13. Societe Generale –
Global HR social media ecosystem

20. Futurice – a picture worth a 1000 words?

32. Intel - Facebook & YouTube

33. Intel - vKontake (RUS)
Social media recruitment is a global phenomena

35. Nice, but what else?

36. Google-advertising

44. Pepsico career application

47. Identified

48. Graduateland

55. Klok – recruiting via blog

57. Pinterest -
Infografic job ads

59. Bubbling under...

60. Google Plus updates

61. Google Plus photos

62. Google Plus corp profiles

63. LinkedIn

66. LinkedIn Apply-button

67. Tom Laine
Mob. +358 400 296 196
Skype: tomlaine
Email: tom.laine@somehow.fi, tom.laine@multisolution.fi
LinkedIn http://www.linkedin.com/in/tomlaine
Twitter @lainetom
Facebook http://www.facebook.com/lainetom
Google+ http://gplus.to/tomlaine
Contact!