THELINKEDINGUIDE
TOTHEPERFECT
#WORKSELFIE

Buildingyourprofessionalbrandisessentialto careersuccess.Oneofthemostimportant partsofcreatingtherightimpressionishaving therightprofilephoto. Infact,youare14x morelikelytobeviewedifyouhaveaprofile
photo. Luckily,youdon’tneedtobooka professionalphotographer.Allyoureallyneed isyoursmartphonetotakea#workselfie.Getisyoursmartphonetotakea#workselfie.Get startedwiththesetips. OVERVIEW

Usingabackgroundsuchasawhitewallwill ensurethefocusispurelyonyourfaceandnot onwhatisbehindyou.Makesurethewallis clearofanypictures,signsorphotobombers! DO
BEAWARE OFYOUR SURROUNDINGS

Naturallightisyourbestfriend,sostayaway from theflash.South-facingwindowsareperfect, aslightwillhityoustraightonandcompliment yourface.Avoiddirectsunlightasshadowscan
beharshonfaces. DO USENATURAL LIGHT

DSLRsorphonesbothworkwell.Ifyou’reusing asmartphone,makesureit’safairlyrecent smartphone.Findamakeshifttripod(awallor bookshelf)toavoidaselfiearm.Rememberto usethefront-facingcamera.
DO USETHE RIGHTCAMERA

Lookupatthecamera–itisamoreflattering anglebecauseitemphasizesyoureyesandmakes yourfaceandneckseem smaller.Lookingdown onacameraisusuallynotasflatteringforthe
exactoppositereason. DO THINKABOUT THEANGLE

Headandshouldersmakethebest#workselfie,which meansanoff-the-shouldertopmightnotbethebest. Youdon’twantanythingtoodistracting–butdon’tbe afraidtowearcolour. DO
THINKABOUT WHATYOU’RE WEARING

Thebestphotosfollow theruleofthirds. Thismeansthatyoureyesshouldbeonethird ofthewaydownfrom thetopofthephotoand
offtooneside.Leaveplentyofdistancebetween yourselfandthelenssoyoucancropthe picturelater. DON’TCENTER YOURSELFX

Duckface,pouting,sparrow face,fishlips, belfie,thebed,thebathroom,the restaurant,theseatbelt,thegym.Just someoftheselfiesthatdon’thaveaplace
onyourLinkedInprofile.Show yournatural selfbyrelaxingyourfaceandexpression. DON’TDO A CLICHÉSELFIEX

SO TO RECAP… Dobeawareofyoursurroundings Dousenaturallight
Dousetherightcamera Dothinkabouttheangle Dothinkaboutwhatyou’rewearing Don’tcenteryourself DonDon’tdoaclichéselfieX X

Takenagreat#workselfie?
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