Cool App Assignment
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This document outlines an assignment for a marketing course that asks students to present on the contemporary marketing uses of various social media platforms. Each week focuses on a different platform. Students must research an interesting, unique marketing application ("Cool App") within that week's assigned platform. They then create a 2-3 slide PowerPoint presentation summarizing the Cool App, relating it to course readings, and analyzing its marketing implications. Presentations are 3 minutes long and are due the Sunday before the student's scheduled presentation date. Successful assignments will demonstrate understanding of marketing concepts and expand classmates' knowledge of the topic.
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NOTE:
To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image.
1
Using Resources to Promote Critical Thinking
Critical Thinking is an integral part of any educational program,
At UC, we encourage and provide applicable resources for the promotion of critical thinking
In order to properly research and complete course papers, proper resources must be utilized
2
Critical Thinking helps us to:
Understand the links between ideas
Determine the importance and relevance of arguments and ideas.
Recognize, build and appraise arguments.
Identify inconsistencies and errors in reasoning.
Approach problems in a consistent and systematic way.
Reflect on the justification of their own assumptions, beliefs and values.
3
Researching Using the Critical Questions
When using research resources it is imperative to review the six critical questions an implement that data into your writings.
4
Proper Resources for Research
When asked to complete a research paper in the UC School for Computer and Information Sciences, you must use scholarly, peer-reviewed articles.
A peer-reviewed article is one that has that has “been evaluated by several researchers or subject specialist in the academic community prior to accepting it for publication” and is “also known as scholarly or referred.”
Your professor or the UC Librarian can help you determine whether or not an article is peer-reviewed
5
Proper Resources for Research
Examples of sites with peer-reviewed resources
UC Library Site
Google Scholar
EBSCOhost
JSTOR
Examples of sites with unacceptable resources
PC Magazine
Cisco
Ars Technical
Reddit
6
Proper Format is Important
All papers written for courses within the School for Computer and Information Sciences must follow the American Psychological Association (APA) writing style
7
University Resources
The UC library provides a myriad of online resources to assist students with proper research
Resources referring to Information Security can be found inside the UC Library site
8
Literature Review Topic
How stakeholder engagement affects IT projects
Define stakeholders
Describe stakeholder management
List pros and cons of stakeholder engagement
Focus on IT projects
9
Research Paper
At least 1,250 words
Double spaced APA style
At least 6 references
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Most references must be current
10
Literature Review
The purpose of the literature review is to provide an overview of research pertinent your assigned topic.
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Identify current research papers
Classify chosen papers
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11
Research Presentation
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...
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Overview: In Final Project Part Two, you will develop a multimedia presentation in which you will have a chance to reflect on what you have learned about your issue or event, yourself, and diversity through analyzing its impact on society. You will also be able to apply your communication skills and integrate multimedia elements to communicate your message to an audience. This milestone is due in Module Five.
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Using appropriate research strategies, describe a social or global issue/event that is related to issues of diversity. i. What is the origin of the issue?
ii. What is the issue about?
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1
Using Resources to Promote Critical Thinking
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At UC, we encourage and provide applicable resources for the promotion of critical thinking
In order to properly research and complete course papers, proper resources must be utilized
2
Critical Thinking helps us to:
Understand the links between ideas
Determine the importance and relevance of arguments and ideas.
Recognize, build and appraise arguments.
Identify inconsistencies and errors in reasoning.
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Proper Resources for Research
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A peer-reviewed article is one that has that has “been evaluated by several researchers or subject specialist in the academic community prior to accepting it for publication” and is “also known as scholarly or referred.”
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5
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UC Library Site
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Literature Review Topic
How stakeholder engagement affects IT projects
Define stakeholders
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List pros and cons of stakeholder engagement
Focus on IT projects
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Research Paper
At least 1,250 words
Double spaced APA style
At least 6 references
At least 4 of your references must be scholarly peer-reviewed articles
Most references must be current
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Literature Review
The purpose of the literature review is to provide an overview of research pertinent your assigned topic.
Some items that need to be addressed are:
Identify current research papers
Classify chosen papers
Use your references to “tell the story” (i.e. how other researchers support your topic)
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Research Presentation
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Tell me what you did
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For this assignment, you will use a presentation software (such as PowerPoint or Prezi) to create a rough draft of the final presentation that you will submit for Final Project Part Two.
Be sure to include the following critical elements in your rough draft:
Create an engaging introduction to your presentation that includes a concise thesis. You should remember who your audience is and attempt to appeal to them directly within this introduction.
Incorporate appropriate terms and concepts from the course materials throughout your presentation. Your use of these will demonstrate your comprehension and ability to incorporate them fittingly.
Describe ways in which media reflects a culture, providing evidence to effectively support your discussion.
Describe ways in which media creates a culture, providing evidence to effectively support your discussion.
Include a clear and purposeful graph or visual.
Create a conclusion that solidifies your findings and arguments, identifying how they fit with past, current, and future trends.
Present your research in an effective and engaging manner, geared towards your intended audience.
Effectively use visual content geared towards your intended audience.
Speaker Notes: provide speaker notes that further explicate the terms and concepts you integrated from the course materials. Your speaker notes should also contain the bulk of the information you would give your audience verbally.
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Manipulating Media #JISCExperts
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Overview: In Final Project Part Two, you will develop a multimedia presentation in which you will have a chance to reflect on what you have learned about your issue or event, yourself, and diversity through analyzing its impact on society. You will also be able to apply your communication skills and integrate multimedia elements to communicate your message to an audience. This milestone is due in Module Five.
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Multimedia Presentation: For the second part of the project, you will create a multimedia presentation that incorporates audio narration and visuals to articulate how critically analyzing your issue/event in diversity impacts your own framework of perception and ability to constructively engage in society.
PowerPoint: You are required to include a combination of text and visuals in order to support your PowerPoint presentation.
Specifically, the following critical elements (which align to the critical elements required of the presentation in Final Project Part Two) must be addressed:
I. Issue/Event: For this section of your presentation, you will introduce the issue/event and how it relates to issues of diversity and any of the topics that have been discussed in the course.
Using appropriate research strategies, describe a social or global issue/event that is related to issues of diversity. i. What is the origin of the issue?
ii. What is the issue about?
Using appropriate research strategies, describe the impact of the issue/event on society.
i. Who is impacted by the issue?
ii. What is important to know about them?
C. Using relevant research or diverse perspectives, assess how society impacts the chosen issue.
Yourself: This section of your presentation explores how studying diversity influences your individual framework of perception with respect to your discipline of study or profession.
How has critically analyzing your issue/event in diversity informed your individual framework of perception? Consider how it has altered the way you perceive the world.
How can critically analyzing diversity influence your field of study or profession? How can studying diversity inform your understanding of the next big topic of study in your field or profession in the next five to ten years?
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IDS 400 Final Project
IDS 400 Final Project Part Two Guidelines and Rubric
Overview
This course explores diversity and its impact on the world around us. Diversity influences society, and society influences diversity, creating a feedback loop
between them. We will critically analyze this feedback loop in this course through social, historical, and theoretical approaches to diversity as well as the four
general education lenses: history, humanities, natural and applied sciences, and social sciences. Each of these four perspectives allows us to better understand
the construction of diversity and its interrelation with society. From this enhanced understanding, you will be equipped to draw connections between popular
culture and your personal and professional lives, helping you to become a better-informed citizen who can make a positive difference in the world.
Issues and events in diversity have a pervading influence on many aspects of society, and how they are dealt with requires diverse knowledge and perspectives to
investigate and change. The purpose of this project is to examine a specific issue or event in diversity and how that event or issue impacts individuals and society.
You will do this through the development of a critical analysis portfolio and a presentation in which you will demonstrate your ability to think critically,
investigate, and communicate clearly. These skills are often necessary to achieve personal and professional goals across many disciplines.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Analyze the relationships among culture, diversity, and self by investigating their influence on one’s discipline of study or chosen profession
Integrate interdisciplinary approaches for determining how issues of diversity affect modern societies in both personal and professional contexts
Describe the cultural and social influences on the development of personal identity by employing appropriate research strategies
Recommend strategies for overcoming obstacles in diversity to meet personal and professional goals
Articulate informed viewpoints on how to ensure cultural responsiveness in personal and professional contexts using effective communication skills
Assess the challenges of overcoming issues in diversity through the incorporation of diverse perspectives and viewpoints informed by relevant literature
and peer experiences
Prompt
For Final Project Part Two, you will develop a multimedia presentation in which you will have a chance to reflect on what you have learned about your issue or
event, yourself, and society through analyzing your event or issue’s impact on diversity. You will also be able to apply your communication skills and integrate
multimedia elements to communicate your message to an audience
In developing this presentation, you will be able to use your analyses from Final Project Part One as a starting point. The reflective nature of th ...
Criteria Ratings PointsAnalyzesthe material22 to 19
Criteria Ratings Points
Analyzes
the material
22 to >19.0 pts
Advanced
The topic is clearly
presented and
discussed in detail.
Network security
theories are
thoroughly evaluated
and explained.
Contextual factors are
considered. Key terms
are defined. Complex
issues are navigated
with precision. The
text is carefully applied
in a contemporary
setting.
19 to >17.0 pts
Proficient
The topic is
presented and
discussed
appropriately.
Network security
theories are
evaluated and
explained.
Contextual factors
are considered.
Key terms are
defined. Complex
issues are
recognized. The
text is applied in a
contemporary
setting.
17 to >0.0 pts
Developing
The topic is unclear or fairly
clear but discussed too
broadly or does not meet
expectations. Network
security theories are partially
evaluated and explained.
Contextual factors are
weakly considered and
lacking in some significant
areas. Complex issues are
overlooked or handled
without care. The application
is stretched or not applied.
0 pts
Not Present
22 pts
Synthesizes
the topic
into a thesis
statement
12 to >10.0 pts
Advanced
The introductory
paragraph contains a
strong thesis
statement and
provides an overview
of the paper.
10 to >9.0 pts
Proficient
The introduction
paragraph contains
a thesis statement.
9 to >0.0 pts
Developing
The thesis statement and
overview of the paper need
improvement.
0 pts
Not Present
12 pts
Evaluates
and
concludes
the
information
12 to >10.0 pts
Advanced
Sources are evaluated
critically. The
conclusion is strong
and clearly
summarizes the
research presented in
the body of the paper.
10 to >9.0 pts
Proficient
Sources are used
correctly. The
conclusion
summarizes the
research presented
in the body of the
paper.
9 to >0.0 pts
Developing
Sources are used but not
critically evaluated. The
conclusion does not
adequately summarize the
research presented in the
body of the paper.
0 pts
Not Present
12 pts
Application Activity Network Security Grading Rubric |
BMIS662_B01_202220
Criteria Ratings Points
Research
Elements
9 to >8.0 pts
Advanced
Academic primary and
secondary materials
are used well and
include academic
materials. Research
incorporates multiple
viewpoints of complex
issues. journal articles
and books (5 or more).
Arguments are
correctly supported
with research.
8 to >7.0 pts
Proficient
Academic primary
and secondary
materials are used
and include
academic journal
articles and books
(at least 5).
Arguments are
supported with
appropriate
research materials.
Research is aware
of multiple
viewpoints of
complex issues.
7 to >0.0 pts
Developing
Academic sources are used
though popular sources are
also incorporated (fewer
than 5). Arguments
incorporate research but
often include personal
opinion without appropriate
support. Sources are, at
times, not used
appropriately. Research is
not aware of multiple
viewpoints of complex
issues. An incomplete or
inaccurate bibliography is
provided.
0 pts
Not Present
Appropriate
source ...
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Cool App Assignment
- 1. Marketing in Social Media Cool App Assignment Created by Jan Ahrens [email_address]