SlideShare a Scribd company logo
52% 
52% of hoteliers surveyed said a 
top challenge to social media was 
measuring ROI 
50% of hoteliers have 
a booking widget on 
Facebook, with 45% 
saying they 
receive less than 
1% of total 
bookings 
through 
Facebook. 
50% 
of travel companies surveyed currently use YouTube 
of travel companies have no plans 
to use YouTube. 
56% 
17% 
of travel companies surveyed 
do not use YouTube but plan to 
within the next 12 months. 16% 
70% of hoteliers focus on photos 
and engagement on 
social media 
of hoteliers monitor 
social media daily 
illustration: jon edwards 
Copyright 2014 STR, Inc. All Rights Reserved. 
100% 
Source: PhoCusWright’s “Social media in travel: Mayhem, myths, mobile and money”

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Social Media in Travel

  • 1. 52% 52% of hoteliers surveyed said a top challenge to social media was measuring ROI 50% of hoteliers have a booking widget on Facebook, with 45% saying they receive less than 1% of total bookings through Facebook. 50% of travel companies surveyed currently use YouTube of travel companies have no plans to use YouTube. 56% 17% of travel companies surveyed do not use YouTube but plan to within the next 12 months. 16% 70% of hoteliers focus on photos and engagement on social media of hoteliers monitor social media daily illustration: jon edwards Copyright 2014 STR, Inc. All Rights Reserved. 100% Source: PhoCusWright’s “Social media in travel: Mayhem, myths, mobile and money”