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© 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards
evenue per available room for the United States hotel industry is still growing but not as
much as we’ve seen in past months. This is despite the fact that we picked up a Saturday
compared to last year’s October (and lost a Wednesday), which should have been a positive
influence on the monthly data. Here are five things to know about hotel performance in
October, according to an analysis by Jan Freitag, senior VP of lodging insights for HNN’s
parent company STR.
This growth is the
FOURTH LOWEST for this year.
October RevPAR
UP 6.5%
ONE
TWO
THREE
RevPAR has grown
consecutively for
68 MONTHS
FOUR
FIVE
Source: STR, Inc.
This is the highest growth since
OCTOBER 2010. Sequentially, supply
growth has inched up
0.1% FOR THREE MONTHS IN A ROW.1.3%Supply grew
The LACK OF 5%+ ADR
INCREASES made STR
acknowledge the reality that
RevPAR growth this year will be
more muted so …
ADR INCREASED
4.8%
STR REVISED ITS
FORECAST DOWN
Supply
Demand
Occupancy
ADR
RevPar
2015 Forecast 2016 Forecast
1.1%
2.8%
1.7%
4.8%
6.5%
1.5%
2.3%
0.8%
4.8%
5.7%

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JAN FREITAG’S 5 THINGS TO KNOW ABOUT U.S. OCTOBER PERFORMANCE DATA

  • 1. © 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards evenue per available room for the United States hotel industry is still growing but not as much as we’ve seen in past months. This is despite the fact that we picked up a Saturday compared to last year’s October (and lost a Wednesday), which should have been a positive influence on the monthly data. Here are five things to know about hotel performance in October, according to an analysis by Jan Freitag, senior VP of lodging insights for HNN’s parent company STR. This growth is the FOURTH LOWEST for this year. October RevPAR UP 6.5% ONE TWO THREE RevPAR has grown consecutively for 68 MONTHS FOUR FIVE Source: STR, Inc. This is the highest growth since OCTOBER 2010. Sequentially, supply growth has inched up 0.1% FOR THREE MONTHS IN A ROW.1.3%Supply grew The LACK OF 5%+ ADR INCREASES made STR acknowledge the reality that RevPAR growth this year will be more muted so … ADR INCREASED 4.8% STR REVISED ITS FORECAST DOWN Supply Demand Occupancy ADR RevPar 2015 Forecast 2016 Forecast 1.1% 2.8% 1.7% 4.8% 6.5% 1.5% 2.3% 0.8% 4.8% 5.7%