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W A Y S T O I M P R O V E
Y O U R H O T E L ’ S
S T R A T E G Y
Hotel marketers should consider Pinterest a priority
since it plays a key role at both the aspirational and
planning stages of the travel-decision-making process.
1
Post Pin It For Later links, along with the
prompt “Pin it for later” across social media.
Pin It For Later
Equals
traffic &
repins
2 Capitalize on image height.
Use image dimensions
*minimum recommended width being 600px
2:3
1.3:5
3 Include text overlay on images.
4 Choose light over dark images.
YES! NO!
5
Create 150- to 300-word
descriptions for each pin.
150 300TO
W O R D D E S C R I P T I O N S
6 Use calls to action in pin descriptions.
Examples include:
REPIN LEARN MORE ENTER OUR CONTEST
7
Explore Pinterest’s analytics.
Find out who your audience is and what
content performs well.
WHO YOUR AUDIENCE IS
WHO YOU’RE MISSING
WHAT CONTENT IS
PERFORMING WELL
8 Take advantage of rich pins.
Pinterest Analytics
9 Collaborate with influencers
on guest boards. 10 Run a Pinterest contest.
BOOK IT !
May 18, 2017 - Ilulissat, Greenland
Rich pins include app, place,
article, product and recipe pins.
My Top 10 Boards
Tips to Improve Marketing: Social Media
2627
Pins
518.1K
Followers
Follow Board
Vacation Giveaway: Win a luxury
stay in Cleveland, Ohio!
Sign up here!
© 2016 STR, Inc. All Rights Reserved.
illustrations: jon edwards
Source: Social Media Examiner
926 518

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LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 

10 ways to improve your hotel’s Pinterest strategy

  • 1. W A Y S T O I M P R O V E Y O U R H O T E L ’ S S T R A T E G Y Hotel marketers should consider Pinterest a priority since it plays a key role at both the aspirational and planning stages of the travel-decision-making process. 1 Post Pin It For Later links, along with the prompt “Pin it for later” across social media. Pin It For Later Equals traffic & repins 2 Capitalize on image height. Use image dimensions *minimum recommended width being 600px 2:3 1.3:5 3 Include text overlay on images. 4 Choose light over dark images. YES! NO! 5 Create 150- to 300-word descriptions for each pin. 150 300TO W O R D D E S C R I P T I O N S 6 Use calls to action in pin descriptions. Examples include: REPIN LEARN MORE ENTER OUR CONTEST 7 Explore Pinterest’s analytics. Find out who your audience is and what content performs well. WHO YOUR AUDIENCE IS WHO YOU’RE MISSING WHAT CONTENT IS PERFORMING WELL 8 Take advantage of rich pins. Pinterest Analytics 9 Collaborate with influencers on guest boards. 10 Run a Pinterest contest. BOOK IT ! May 18, 2017 - Ilulissat, Greenland Rich pins include app, place, article, product and recipe pins. My Top 10 Boards Tips to Improve Marketing: Social Media 2627 Pins 518.1K Followers Follow Board Vacation Giveaway: Win a luxury stay in Cleveland, Ohio! Sign up here! © 2016 STR, Inc. All Rights Reserved. illustrations: jon edwards Source: Social Media Examiner 926 518