With the holidays rapidly approaching, trends from hotel bookings from 2014 through the third quarter of 2015 are predictive of patterns this coming season. The good news is that there is still time to influence holiday travelers who are in pre-purchase mode, according to a data report from Adara.

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H O L I D A Y 2 0 1 5
TRAVEL PREDICTIONWith the holidays rapidly approaching, trends from hotel bookings from 2014
through the third quarter of 2015 are predictive of patterns this coming season. The
good news is that there is still time to influence holiday travelers who are in
pre-purchase mode, according to a data report from Adara.
HOLIDAY 2014 US HOTEL BOOKING TREND
were booked after
14 December with
half of family
travelers
purchasing after 9
December
HALFOF ALL HOLIDAY
HOTEL STAYS
4%
8%
10%
09.15.14
8%
13%
16%
10.15.14
12%
20%
23%
11.15.14
42%
57%
60%
12.15.14
% OF HOTEL BOOKINGS BY DATE
SOLO COUPLE FAMILY 3+
-8
1
-4
34
-10
1
-5
60
-11
1
-6
69
FLIGHT AND HOTEL BOOKING TIMELINE
Days from flight and hotel bookings
Based on travelers booking flight
and hotel for a given trip
FIRST FLIGHT SEARCH FIRST HOTEL SEARCH
HOTEL BOOKING DEPARTURE/CHECK-IN
SOLO COUPLE FAMILY 3+
Source: Adara’s “Holiday 2015 travel prediction: Based on holiday trends 2014-Q3 2015”