In 2016, luxury, midscale, economy, and independent hotels experienced moderate occupancy growth, while upper upscale, upscale, and upper midscale hotels saw declines. The top 25 markets experienced only a 0.9% growth in transient ADR, but group ADR grew by 3.3%. Overall, US hotels reached high levels of supply, demand, room revenue, and occupancy, but forecasts for 2017 predict a slight dip in occupancy despite ADR growth of 2.8%.

1. Upper upscale, upscale and upper
midscale hotels saw OCCUPANCY
DECLINE, while luxury, midscale,
economy and independents saw
MODEST OCCUPANCY GROWTH.
© 2017 STR, Inc. All Rights Reserved.
illustrations: annamarie hudson
Source: STR, Inc.
In the TOP 25 MARKETS, transient
ADR growth was only 0.9%, and
ADR declined in eight of the top 25.
Group ADR, meanwhile, grew by an
average of 3.3% in the top 25.
AT ALL-TIME HIGHS FOR 2016
were supply (1.8 billion roomnights),
demand (1.2 billion roomnights),
room revenue ($149 billion),
occupancy (65.5%), ADR ($124)
and RevPAR ($81).
STR forecasts for 2017 call for
AVERAGE-DAILY-RATE GROWTH
of 2.8% to help offset a 0.3%
DIP IN OCCUPANCY.
U.S. hotels saw the
SECOND-HIGHEST OCCUPANCY
RATE EVER in December (52.9%),
adding 2.8 million roomnights
(or about 91,000 a day).
PERISCOPE
UP, DOWN
RECORDS
NEW
MOREMILLION
2.8
ROOMNIGHTS
BY CHAIN SCALE
MIXED
RESULTS
MUTED
Closing out a year of both new records and disappointments, U.S. hotel
performance in December was decidedly average.
DECEMBER