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LUXURY AND UPPER UPSCALE
chains reported 7.1% and 4.3%
RevPAR growth, respectively, while
other chain scales experienced
more moderate growth.
© 2017 STR, Inc. All Rights Reserved.
illustrations: annamarie hudson
Source: STR, Inc.
Ten markets including D.C.
(77.1%), saw double-digit
RevPAR growth, BOOSTED
BY HEALTHY ADR.
In all but the Top 25 markets,
HOTEL OCCUPANCY WAS
LESS THAN 50% for January.
A busy inauguration weekend
in Washington, D.C., helped to
drive OVERALL U.S. HOTEL
ROOM REVENUE UP 5.7%.
Average daily rate increases
of 3.3% for transient and 5.2%
for group segments were
RIVALED ONLY ONCE IN 2016
and never in 2015 or 2014.
The inauguration of a new president, and a Women’s March in protest,
had a marked effect on U.S. hotel performance in January.
BETTER
JANUARY
WASHINGTON, D.C.
IN DRIVER SEAT
RARE PEAK
FOR ADR
3.3%
5.2%
REVPAR GROWTH
D O U B L E - D I G I T
GLASS
HALF EMPTY
49.6%

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Jan Freitag’s 5 things to Know U.S. January Performance Data

  • 1. LUXURY AND UPPER UPSCALE chains reported 7.1% and 4.3% RevPAR growth, respectively, while other chain scales experienced more moderate growth. © 2017 STR, Inc. All Rights Reserved. illustrations: annamarie hudson Source: STR, Inc. Ten markets including D.C. (77.1%), saw double-digit RevPAR growth, BOOSTED BY HEALTHY ADR. In all but the Top 25 markets, HOTEL OCCUPANCY WAS LESS THAN 50% for January. A busy inauguration weekend in Washington, D.C., helped to drive OVERALL U.S. HOTEL ROOM REVENUE UP 5.7%. Average daily rate increases of 3.3% for transient and 5.2% for group segments were RIVALED ONLY ONCE IN 2016 and never in 2015 or 2014. The inauguration of a new president, and a Women’s March in protest, had a marked effect on U.S. hotel performance in January. BETTER JANUARY WASHINGTON, D.C. IN DRIVER SEAT RARE PEAK FOR ADR 3.3% 5.2% REVPAR GROWTH D O U B L E - D I G I T GLASS HALF EMPTY 49.6%