Social media usage is on the rise globally, with people spending on average about 3 hours per day on platforms like Facebook. While this connectivity has benefits, it also presents greater risks in terms of overuse and addiction. Each major platform has developed its own niche in terms of the types of content shared and how users engage with brands. Brands are recognizing the opportunities in social media engagement and are working to provide entertaining, convenient, and personalized content to users through platforms and influencers. Effective social media strategies focus on understanding customer needs and engaging customers in an unobtrusive way through relevant and high-quality content.
The Future of Marketing is Less AdvertisingOmari Matthew
Human instinct tells us more is better—which usually ends up not being the case as the law of diminishing returns typically prevails. And so it goes for brands fighting the daily share battle against competitors armed with massive marketing budgets that simply cannot be matched. While challenger brands may want to fight “fire with fire,” flooding the market with louder and more intrusive advertising impressions will actually have the opposite effect. What's a challenger brand to do? Compete on what actually matters to consumers: customer experience.
The Future of Marketing is Less AdvertisingOmari Matthew
Human instinct tells us more is better—which usually ends up not being the case as the law of diminishing returns typically prevails. And so it goes for brands fighting the daily share battle against competitors armed with massive marketing budgets that simply cannot be matched. While challenger brands may want to fight “fire with fire,” flooding the market with louder and more intrusive advertising impressions will actually have the opposite effect. What's a challenger brand to do? Compete on what actually matters to consumers: customer experience.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Using Social Media to Advance Your InstitutionLannie Byrd
Using Social Media to Advanced Your Institution presented to the 2014 MIAA Summer Advancement Conference at Pittsburg State University in Pittsburg, KS. The presentation focuses on the digital landscape in 2014, basics of social media and advanced social media topics focusing on content strategy and native advertising.
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Social Media-Palooza (Part I), by LeapFrog InteractiveLEAP
This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.
Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
I made this Internal presentation on social media when I was working as Community Manager for the Belgian communication agency Navajo BBDO in October 2009.
The goal of this presentation was to give a brief overview on the evolution of social media and how we could harness its power to deliver powerful marketing messages. Please be advised that some content is in Dutch.
I thank you for your comments.
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Martin Warmelink shows the results of a TNS research on Social Media usage in Europe.
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Using Social Media to Advance Your InstitutionLannie Byrd
Using Social Media to Advanced Your Institution presented to the 2014 MIAA Summer Advancement Conference at Pittsburg State University in Pittsburg, KS. The presentation focuses on the digital landscape in 2014, basics of social media and advanced social media topics focusing on content strategy and native advertising.
Similar to Social Media in Research 02/02 Vlerick KANTAR TNS (20)
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Social media on the rise: with
greater complexity comes
greater risk
1
2. About 3 hours a day
About 3 hours a day, while
browsing Facebook
Weekly
2
3. Facebook addict
Posted a video on YouTube
to join an online audition
Listened to Psy before
Gangnam Style
Connected 95% of the day
Retweeted Febelmar’s tweet
to promote this presentation
the same day
3
6. Daily usage and 2 year % change
Global
It’s still growing
56
38
35
30
21
17
10 9 9 5
0
10
20
30
40
50
60
+24
+80
+79
+47
+195
+51
+274
+60 +7
+101
Source: (C2) Frequency of social/IM usage
Base: All respondents
6
7. Especially platforms for sharing ‘in-the- moment’ content is growing
Belgium
15%
11%
2014
37%
33%
2016
21%
19%
2015
7
8. Each platform has its main function
Keeping up with my
friends/ family
Watching videosKeeping up with news
and live events
Posting videos Chatting with othersShare updates
Source: (C3New) Role of social networks
Base: All respondents
8
9. Brand building Brand activation Customer service Brand advocacy
Entertaining
content
Information about
products/services
Ask questions Share opinions
Including more sophisticated roles in the Consumer Journey
Customer
needs:
Brand opportunities:
9
10. And networks are responding:
The history of WeChat: from messaging platform to social phenomenon
Jan 2012 Apr 2012 Summer 2012 Aug 2013 Jan 2014 Feb 2014 Sep 2014 Jan 2015
Launches
in China
English version
Brand accounts allowed
Mobile payments
Taxi bookings
Red packets for Chinese New
Year
In-store cashless payments
Advertising begins
Moments feed
Games take off
10
11. It’s all about :
Just give me what I need when I need it:
Simple, easy, fast, convenient
11
12. Build brands with entertaining content
Case study: Taco Bell's Cinco de Mayo Snapchat Lens
12
13. Seeking out content from producers who, despite a low budget, have a better
sense of what will appeal
Online video weekly usage %
16-24s
Online personality Brand - owned
54%
39%
13
14. Use what people want to engage with
Case study: Whiskas Catstacam
14
15. Use who people want to engage with
Case study: Zalando
15
16. “You look something up on the Web
and then you see the respective ad
on Facebook.”
16
17. Belgium
21%
I enjoy reading and watching
content from brands on
social
I feel constantly followed by
brand advertising online
40%
17
18. Which in turn leads to usage of ad blockers, eroding ad spend
29%
Using an
ad blocker
Belgium
18
19. “We need to stop interrupting what people are interested in,
and be what people are interested in”
Craig Davis, Chief Creative Officer, J. Walter Thompson
19
20. Be there when it matters
Where can you
find your target?
What moments matter (to your
brand)?
When are they most
receptive?
20
21. Be there when it matters
Case study: Neutrogena sun activated advertising
21
22. You don’t have to spend lots of money, you just have to
be creative!
22
