The document discusses how analyzing social media and customer feedback can improve the customer experience. It notes that 55% of customers who have a bad experience will stop buying from a company and 85% will warn others. For good experiences, 55% of customers will recommend the company and 66% will spend more. However, perception does not always match reality. The challenges of customer feedback are finding it across huge volumes from many sources, understanding unstructured feedback from various channels and measures, and using the insights to take meaningful actions. Natural language processing and sentiment analysis can help analyze feedback to improve the customer journey at each stage.
Marketing 101 for Startups: How to grow your Business and Talk to Investors a...Pemo Theodore
Sean Percival, Partner 500Startups: Marketing 101 for Startups: How to grow your Business and Talk to Investors about Marketing.
Sponsored by AT&T Foundry & Ericsson
5 Keys to Cultivating a High Performance Sales CultureOpenView
Getting your sales reps to perform consistently and at their full potential can be a very painful exercise. But what if you could cultivate a sales environment that organically keeps your reps' performance high and constantly improving? Exceeding aggressive quotas can become the norm.
Join sales strategy consultant Michael Hanna as he shares five keys to cultivating a high performance sales culture. Register now to learn how to:
- Form Your Sales Culture Through Vision & Values
- Guide Your Sales Culture Through Content & Capture
- Expand Your Sales Culture Through Capacity & Compensation
- Nurture Your Sales Culture Through Community & Cadence
- Simplify Your Sales Culture Through Clarity & Consistency
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
Marketing 101 for Startups: How to grow your Business and Talk to Investors a...Pemo Theodore
Sean Percival, Partner 500Startups: Marketing 101 for Startups: How to grow your Business and Talk to Investors about Marketing.
Sponsored by AT&T Foundry & Ericsson
5 Keys to Cultivating a High Performance Sales CultureOpenView
Getting your sales reps to perform consistently and at their full potential can be a very painful exercise. But what if you could cultivate a sales environment that organically keeps your reps' performance high and constantly improving? Exceeding aggressive quotas can become the norm.
Join sales strategy consultant Michael Hanna as he shares five keys to cultivating a high performance sales culture. Register now to learn how to:
- Form Your Sales Culture Through Vision & Values
- Guide Your Sales Culture Through Content & Capture
- Expand Your Sales Culture Through Capacity & Compensation
- Nurture Your Sales Culture Through Community & Cadence
- Simplify Your Sales Culture Through Clarity & Consistency
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...Traction Conf
Susan shares techniques to generate an immediate response from prospects and compel them to take action. She'll cover the power of "trigger" words and soap-operatic storytelling for any type of business, even if you're selling enterprise software! June 22 & 23, 2016 at http://tractionconf.io.
Category leadership is the name of the game beacuse the one who wins the category they have the most customers, valuation, brand, and can dominate the market. But how do categories evolve?
This presentation is about the three pillars on which categories are built - Disruption, Leadership style, and Authenticity
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
10 tips to fast-track your event's growthEventbrite
Flip through the top 10 strategies of some of the fastest-growing events of 2015 in this slideshare. From BottleRock, to the Bacon & Beer Classic, to Rose City Comic Con, these events are vastly different. However, the advice they have to give is surprisingly similar.
Check out the detailed research here: https://www.eventbrite.com/blog/academy/operation-high-growth-action-plan-for-scaling-your-event/
Sales and Marketing Jujitsu for StartupsApril Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
Follow Up or Go Home: 15 Tips For CRE Sales BrokersRonald H. Cohen
All good prospecting efforts are wasted without good follow-up. Here are some fundamental tips of the trades for all the soldiers pounding the pavement for deals every day.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
Category leadership is the name of the game beacuse the one who wins the category they have the most customers, valuation, brand, and can dominate the market. But how do categories evolve?
This presentation is about the three pillars on which categories are built - Disruption, Leadership style, and Authenticity
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
10 tips to fast-track your event's growthEventbrite
Flip through the top 10 strategies of some of the fastest-growing events of 2015 in this slideshare. From BottleRock, to the Bacon & Beer Classic, to Rose City Comic Con, these events are vastly different. However, the advice they have to give is surprisingly similar.
Check out the detailed research here: https://www.eventbrite.com/blog/academy/operation-high-growth-action-plan-for-scaling-your-event/
Sales and Marketing Jujitsu for StartupsApril Dunford
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage to beat event the largest players in their markets
Follow Up or Go Home: 15 Tips For CRE Sales BrokersRonald H. Cohen
All good prospecting efforts are wasted without good follow-up. Here are some fundamental tips of the trades for all the soldiers pounding the pavement for deals every day.
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
How To Use Persuasive Design for Conversion OptimizationHubSpot
This SlideShare will teach you to approach conversion optimization with a human-centered design mindset. By understanding what factors are necessary to produce a target behavior, you can better design your landing pages to produce an experience that will increase the percentage of site visitors that eventually become leads and customers. Three bonus CRO hacks included!
A few years ago, Domo created a wildly-popular infographic that catalogued how much data is created by common web services every minute. Since the internet landscape changes so quickly, we thought it would be interesting to revisit the topic and see what’s changed, through the same ‘one minute’ lens. Enjoy!
BI is no longer the domain of techies and data analysts. Many other departments other than IT are seeing the value of having better access to the information they need. View our infographic to see what the future of BI has in store.
In every minute of every day, loads of data are being generated. Just how much, you ask? View this infographic to discover how many emails and tweets are sent, how many search queries Google receives, how many "likes" an organization gets on Facebook, and how many photos Instagram users share every minute.
Data enables business people to make smarter decisions, but at what cost? This infographic takes a look at the costs behind manual reporting and some of the results may be shocking. Check it out to see all the costs of data, where all the expenses are accumulating from, and how automating those processes could be a solution for you.
Business leaders are demanding more and more of their BI. They're seeking ways to get data in a more timely manner, in more easily accessible ways, with better visualizations.
This infographic is based on a survey performed by Domo with results from BI and IT professionals who described their BI priorities and challenges. View the infographic to check out all the statistics.
Business Intelligence 101: Why Being "Data-Driven" MattersDomo
For those getting familiar with business intelligence and data, we created an infographic that explains the concepts and why your company should care. Check it out to learn more about the ins and outs of business intelligence.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
Everyone's talking about customer experience. But what is it? And how can you really influence it, to give your business a winning advantage? Here's your action plan!
We take you step by step through how to define customer experience (hint: it's not the same as customer service!).
Then, through a series of checkpoints you'll begin to identify the touchpoints and interactions that you can influence, particularly in your contact centre.
Finally we'll take a look at how Zappos managed to transform their customer experience - and what the learnings are for you.
This is a great presentation to go through with your management team or a customer service team looking to find way to improve.
The interest in buyer personas has exploded, but the need to understand them hasn’t changed. In fact, at the Buyer Persona Institute we hear from marketers every day who lost their way as they attempted to build or leverage this important tool.
In this completely updated edition of The Buyer Persona Manifesto, Adele Revella, founder and CEO of Buyer Persona Institute, explains ...
- How to move beyond the buyer’s picture and capture her voice, focusing precisely on the narratives that are crucial to the marketing mission
- How buyer personas differ based on the amount of consideration a buyer gives to the buying decision
- How to avoid the traps of too many buyer personas that reveal too little in the way of insights
- How to interview buyers, including who to interview and what to ask
- How to put buyer personas to work for marketing and sales enablement
Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...Md. Mehadi Hassan Bappy
The total presentation is based on two pdf and discusses two different scenarios of e-commerce and the digitalization of the online market system.
The first pdf is
Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It
The second pdf is
How AI is Streamlining Marketing and Sales
The pdf are described with proper survey statistics and relevant examples.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
6 Secrets to Omnichannel and Digital SuccessApplause
With a myriad of digital touchpoints in which customers and brands can interact – in-store, web, mobile and more – organizations must provide a cohesive and holistic experience at every turn of the customer journey. Omnichannel can be tricky to master, but once you do, you'll reap the rewards of customer loyalty, increased sales and an improved customer experience.
Uncover key findings from Applause's Retail Quality Report. We analyzed the digital and omnichannel experiences of over 50 top global retailers, where we discovered more than 3,000 bugs on production ecommerce sites and the cost severe bugs can have on your bottom line.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
NRF 2019: 5 Secrets to Omnichannel and Retail SuccessApplause
Top brands compete almost solely on the strength of their customer experience. For every brand, that experience means something different.
Discover how leading retail companies like eBay, John Lewis, and Walmart ensure the experiences they provide are flawless across every customer touchpoint, device, and location to grow sales and customer loyalty.
Similar to Social Media in Research 02/02 Vlerick Clarabridge (20)
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
7. The challenges with customer feedback: Understand It
I couldn’t get any help
No pude conseguir ninguna
ayuda
Cdn’t get hlp #servicefail
Q: How was the service?
Good Fair Poor
Requires
Interpretation
NPS
Promoters
Social Buzz
Likes
Call Volume
CSat
% Resolution
Inconsistent
Measures
Largely
Unstructured
95%
Detractors
8. Types of Big Data
• Structured Data: Who, When, Where, etc.
• Transactions, clicks, GPS tracking, real-time physical
sensors, measurable things
• Unstructured Data: What, Why, etc.
• Text, voice, video, photo
9. Importance?
The challenges with customer feedback: Use It
Significance
?
Urgency?
Frequency
Importance
Cold Entrée
Rude Service
Frequency
Importance
10.
11. Customer experience management (CEM)
is the collection of processes a company
uses to track, oversee and organize
every interaction between a customer
and the organization throughout
the customer lifecycle.
Customer experience management (CEM)
is the collection of processes a company
uses to track, oversee and organize
every interaction between a customer
and the organization throughout
the customer lifecycle.
12. Twitter
Microsoft ExcelVoice
Transcriptions
CEM Platform for Now & Future
Facebook
Online
Feedback Online
Communities
Call Center
Chat
Surveys
E-mails
Data Warehouse
Ratings &
Reviews
Blogs
CUSTOMER
SERVICE
PRODUCT
MANAGER
MARKETING
RESEARCH
OPERATIONSCX TeamSALES EXECUTIVE
14. Linguistic Categorization and Sentiment
I was so excited to get my new laptop from MediaMarkt. It has super
sick graphics, beefy cpu and awesome battery life. The laptop was
not easy to find on the website. When I found it I didnt want to pay
for the rediculous shipping cost... so I went to the store to pick it up.
The place was a disaster area it made me sick. I couldnt find
anything. After waiting for 20 minutes for a red shirt I finally got help.
Ted was friendly, but, he had no idea how to answer questions
about the X4. Man, I loved that laptop but this sale should have
been easy and it wasn’t. #fail MediaMarkt I'm going to Amazon.
STRUCTURED &
UNSTRUCTURED
I was so excited to get my new laptop from MediaMarkt. has super
sick graphics, beefy cpu and awesome battery life. The laptop was
not easy to find on the website. When I found it I want to pay
for the shipping cost... so I went to the store to pick it up.
The place was a disaster area it made me sick. I find
anything. After waiting for 20 minutes for a I finally got help.
Ted was friendly, but, he had no idea how to answer questions
about the X4. Man, I loved that laptop but this sale should have
been easy and it wasn’t. MediaMarkt I'm going to Amazon.
LINGUISTIC CATEGORIES
USERNAME:
SEX:
AGE:
PROFESSION:
MediaMarkt.com
X4 Ultrathin
08/23/2016
3.0
3.0
5.0
3.0
7
WEBSITE:
PRODUCT:
REVIEW DATE:
OVERALL RATING:
LOCATION:
VALUE:
CONVENIENCE:
RECOMMEND:
BSMITH
FEMALE
22
STUDENT
I was so excited to get my from MediaMarkt. It has super
sick , beefy and awesome . The was
not easy to . When I found it I didnt want to pay
for the rediculous ... so I went to the store to pick it up.
was a disaster area it made me sick. I couldnt find
anything. After waiting for 20 minutes for a I finally got help.
was friendly, but, he had no idea
about the X4. Man, I loved that but this should have
been easy and it wasn’t. #fail .
SENTIMENT
I was to get my from MediaMarkt. It has
, and . The was
to . When I found it I didnt want to pay
for the ... so I went to the store to pick it up.
was a area it made me . I
anything. After waiting for for a I finally got help.
was , but, he had
about the X4. Man, I that but this
and it wasn’t. .
15. -5 -4 -3 -2 -1 0 1 2 3 4 5
Very
negative
Negative Slightly
negative
Neutral Slightly
positive
Positive Very
positive
“has graphics,…”
“# is sick…”
“#fail ACME ”
“it made ”
Sentiment & Context
18. Use Cases
• Understand customer experience across the omni-
channel (shops, eCommerce, ..)
• Real time NPS evaluation, cross customer feedback
sources
• Measure campaigns and understand customer
preferences on promotions
• Understand loyalty drivers
• Customer Care Call Deflection
• Near time Operational Optimization of the customer
journey
• Understand store operation improvement opportunities,
store layout and sign issues
• Compare operations and service between stores,
reporting at corporate and location level
• Uncover product defects, safety issues
• Uncover employee training opportunities
• Competitive analysis
• Create a true 360 view of the customer: profile
enrichment
20. Clarabridge is a Leader in Forrester’s Text Analytics Wave
“Clarabridge should be on your
enterprise shortlist for VoC applications.”
- market presence, proven solution
- plug-and-play setup, resulting in
faster time to deployment
- data visualization and slice-and
dice capabilities
Forrester Research
The Forrester Wave: Big Data Text Analytics Platform, Q2 2016
21. Clarabridge as a solid CX Partner
100
250
400
COMPANY GROWTHCUSTOMER GROWTHCX RECORDS PROCESSED
2006 2010 2014 2015
implementations
2010 1 billion
2014 5 billion
2015 12 billion
50GLOBAL
PARTNERS
OVER
LOCATIONS
customers
2006 2010 2014 20152009
850+
GLOBAL
C U S T O M E R
13 INDUSTRIES
2006
2015
10
850
1000
