Gerd Callewaert, president of Febelmar, welcomed attendees to an event discussing advertising effectiveness through multiple touchpoints. The agenda included presentations on the impact of mobile and TV advertisements, navigating the digital touchpoint revolution, fine-tuning multi-touchpoint campaigns to maximize impact, and the effect of screen size on emotional and attentional responses to commercials. The event aimed to promote the market intelligence industry through discussions on these topics.
Silver Bullet: The One Trick Most Companies Looking to go Digital are MissingThoughtworks
ThoughtWorks Live India 2015 - Talk by Aman Narain, Strategic Advisor, SmartKarma | Intelligent Investing and Aleph - Labs
Former Global Head of Digital Banking Standard Chartered Bank
Talk "Multimodal, Collaborative & Autonomous" from IoT Meetup on October 20 2020 by Jan Groenefeld, Solution Manager Industry, Lead UX Designer, Ergosign.
The times of the "single point of interaction" on the wide format multi- touch screen are numbered. Multiple touch points with cross-modality interaction options - from touch to speech to gestures - will become standard in the everyday work of machine operators in the medium term. In addition, there is a progressive interconnectedness of our physical environment, as well as the digital-sensory extension of the human being himself.
What counts now is a human-centered view: on the one hand, in terms of the change of the work situation, on the other hand, in terms of the way our senses perceive and function. Which technologies have the potential to support people in their work in a meaningful way in the short and long term? Which methods and design principles are suitable for designing multimodal systems in a way that they support people instead of overburdening them?
Take a look with us at future work situations and application contexts. We present human-centered process models based on service design, which enable the successful development of smart industrial applications and holistically interactive ecosystems in an industrial context.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Customer experience has become the new competitive battleground. How to create the best customer experience + the current state & future of AI in customer service.
Silver Bullet: The One Trick Most Companies Looking to go Digital are MissingThoughtworks
ThoughtWorks Live India 2015 - Talk by Aman Narain, Strategic Advisor, SmartKarma | Intelligent Investing and Aleph - Labs
Former Global Head of Digital Banking Standard Chartered Bank
Talk "Multimodal, Collaborative & Autonomous" from IoT Meetup on October 20 2020 by Jan Groenefeld, Solution Manager Industry, Lead UX Designer, Ergosign.
The times of the "single point of interaction" on the wide format multi- touch screen are numbered. Multiple touch points with cross-modality interaction options - from touch to speech to gestures - will become standard in the everyday work of machine operators in the medium term. In addition, there is a progressive interconnectedness of our physical environment, as well as the digital-sensory extension of the human being himself.
What counts now is a human-centered view: on the one hand, in terms of the change of the work situation, on the other hand, in terms of the way our senses perceive and function. Which technologies have the potential to support people in their work in a meaningful way in the short and long term? Which methods and design principles are suitable for designing multimodal systems in a way that they support people instead of overburdening them?
Take a look with us at future work situations and application contexts. We present human-centered process models based on service design, which enable the successful development of smart industrial applications and holistically interactive ecosystems in an industrial context.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Customer experience has become the new competitive battleground. How to create the best customer experience + the current state & future of AI in customer service.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
A look at the evolution of analytics and its revolutionary potential to transform ordinary businesses, power new business models, enable innovation, and deliver greater value. http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-trends.html
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
Low self-esteem affects the way you see yourself, do your job, and relate with the people around you. Learn to overcome it with these quick tips.
More themed slides: https://slideshop.com/Themed-Slides
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
A look at the evolution of analytics and its revolutionary potential to transform ordinary businesses, power new business models, enable innovation, and deliver greater value. http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-trends.html
11 Things Healthy People Do Every MorningEason Chan
It all starts at home. A great day begins with an amazing morning. With constant distractions and the daily pressure of responsibilities, it’s important to start your morning right to get your mind and body prepared for your daily routine. These 11 tips will bring out the best of your morning, day, week, and life. Shared by: http://www.familychiropractic.com.sg/
Low self-esteem affects the way you see yourself, do your job, and relate with the people around you. Learn to overcome it with these quick tips.
More themed slides: https://slideshop.com/Themed-Slides
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
4. Agenda
4
15.00 – 15.05 Introduction Gerd Callewaert
15.05 – 15.25 The impact of mobile and TV advertisement Bert Hendrickx
15.25- 15.45 Navigating the digital touchpoint revolution Trui Lanckriet
15.45 – 16.00 Break
16.00 – 16.20 Fine-tuning your multi touchpoint campaign to maximize
impact
Ilse Bruwiere &
Antoon Van der Steichel
16.20 – 16.40 The impact of screen size on emotional and attentional
components when watching commercials
Jelle Demanet
16.40 – 17.30 Farewell drink
