The Future of Marketing is Less Advertising
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Human instinct tells us more is better—which usually ends up not being the case as the law of diminishing returns typically prevails. And so it goes for brands fighting the daily share battle against competitors armed with massive marketing budgets that simply cannot be matched. While challenger brands may want to fight “fire with fire,” flooding the market with louder and more intrusive advertising impressions will actually have the opposite effect. What's a challenger brand to do? Compete on what actually matters to consumers: customer experience.
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•Please leave your email in Comment Box to receive The Official Version from ADSOTA
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___
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BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
The Use of Social Media by European Investment Professionals 2015
The survey found that most respondents were analysts or had mixed functions. It surveyed investment professionals in several European countries, with most respondents from Germany. It asked about their use of various information sources like social media, traditional media, and company websites. While respondents saw company websites and social media as becoming more important over time, they still viewed traditional sources as more important for investment decisions. Around half of respondents used LinkedIn or Xing, but many were skeptical of social media's reliability and relevance. Most communication was through email rather than social media.
Smart Show: Traditional Marketing - Fruchtman Marketing
This document summarizes the results of a marketing survey. It shows that while younger people spend more time with digital media, traditional media like television, radio and billboards still influence purchasing decisions. The document recommends businesses spend 5-8% of gross sales on marketing, allocating around half to traditional media, 20% to digital media, and 25-28% to event marketing. It emphasizes that both traditional and digital strategies are needed for a complete marketing plan.
Final Marketing Plan
This document introduces Neutrogena sunscreen wipes and provides information about the product and marketing strategy. It begins by introducing the team developing the product. It then performs a SWOT analysis and segmentation, targeting, and positioning analysis. The document outlines the product strategy including customer needs, features and benefits, packaging, and branding. It discusses the distribution strategy involving retailers, intermediaries, and transportation. Finally, it proposes promotion and pricing strategies.
AdColony — The Big Game Survey — Q1 2017
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumer eyes truly be during the game?
To answer, we surveyed over 900 consumers across the AdColony platform to understand both their interest in the game and what they’ll be doing Sunday afternoon. Check out the results!
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/25/2020)
An Ipsos poll conducted March 18-24, 2020 surveyed 4,428 American adults, including registered voters from various parties. Key findings include:
- 53% said the country was headed in the wrong direction, while 33% said right direction.
- Healthcare (28%) and the economy (16%) were most often cited as the top issues facing America.
- 49% approved and 52% disapproved of Trump's overall job performance. Approval of his coronavirus response was 49% with 44% disapproving.
- Respondents reported altering daily routines like working from home (51%) and avoiding large gatherings (61%) due to the coronavirus.
PR disasters: is social media the problem or the solution?
In the social media age, managing your message and communicating effectively during a crisis has never been more important for leaders and their organizations. Social media’s power to build image and to destroy reputation is making public relations more important, while many of the old methods of corporate communication have suddenly become outmoded. This presentation contains recent public opinion research on social media, fake news, and PR disasters — backed by practical recommendations for leaders who need to communicate effectively as they deal with digital disruption.
Making Marketing Remarkable
The document discusses how marketing is evolving to better understand consumer behavior through digital touchpoints. It emphasizes enhancing targeting by understanding the consumer journey across different devices and platforms. Data from various online behaviors can provide insights to improve targeting and measure marketing effectiveness. While behavioral data will grow in importance, many marketers still lack confidence in their ability to leverage it.
Optimising Video Creative in a Digital World
The presentation explores how advertising works on the different screens and why (which qualities of mobile video advertising are most important in breaking through to audiences and how the differential impact of creative length and screen size variables drive advertising effectiveness). The study analyses multiscreen use and behaviour among more than 13,500 consumers, interviewed by smartphone or tablet across 42 countries, and includes learning from parallel copy testing conducted across TV, online video and mobile video ads. The overall conclusion is marketers cannot simply assume that the device used is a good surrogate for media context, and that different ad formats definitely demand different creative approaches.
Reuters/Ipsos Core Political: Coronavirus Tracker (05/20/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between May 18-19, 2020. It provides data on Americans' views on various political issues including: approval of President Trump's job performance; most important problems facing the country; concerns about COVID-19; and views on the 2020 general election between Trump and Biden. The document also describes Ipsos' methodology, sample size, and credibility intervals for the survey results.
Social Media and recruiting
This document discusses the importance of social media for job searching and how employers are using social media in the hiring process. It notes that over 70% of employers use social media to support recruitment and find candidates. Candidates who have active, optimized social media profiles are more likely to be found and considered by employers. The document encourages job seekers to familiarize themselves with social media platforms and how companies in their industries utilize social media as part of their job search strategy.
Reuters/Ipsos Core Political: Coronavirus Tracker (05/06/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between May 4-5, 2020. It includes data from interviews of 1,215 American adults, including 496 Democratic, 384 Republican, and 105 Independent registered voters. The poll measures Americans' views on various political topics like presidential approval ratings, the direction of the country, the most important problems facing the US, and behavioral changes in response to the coronavirus pandemic. The document also explains how the data was weighted and margins of error.
Travel Insights 100 All About Twitter Survey Presentation
The document summarizes the key findings of a survey about Twitter usage among 100 travel respondents:
- Twitter has grown rapidly in popularity over the past year, with 52% of respondents starting use within the last 12 months.
- Respondents were split between frequent ("addicted") users, at 31%, and infrequent users, at 33%.
- The majority, 63%, recommended using Twitter to find travel deals and tips for trip planning, though 9% advised against using it for this purpose.
- Businesses new to Twitter should aim to be personal, interesting, and avoid promotional or corporate tweets.
FAKE NEWS - Sources, Concerns & Impacts.
This document provides statistics on the use of the internet and social media for news consumption across different age groups and countries. It shows that 65% of Generation X uses the internet or social media for news, compared to only 40% of those over age 55. Facebook is the leading social network for news in the US. The top 5 nations most concerned about fake news online are Tunisia, Turkey, Brazil, the UK, and Spain. Trust in the media has been reduced due to fake news.
2016 Edelman Trust Barometer - Energy Results
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
The digital life of dads
This report leverages data from TNS Connected Life and advertising expertise from Millward Brown Digital to give actionable insights when considering marketing to dads and households with children. The report also provides recent marketing examples that aim to connect with fathers.
Digital democracy survey: A multi-generational view of consumer TMT trends
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
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The Intersection of Data and Decision Making
Big data, small data, any data is just data without the ability of marketers and the organizations they represent to align and make decisions. Today we have at our fingertips robust customer profile, product information, user interaction, engagement and environmental data. We are immersed in our quest for big data so we can be smarter, more nimble, more productive and more profitable, but so often we cannot get out of our own way – or even move forward in any way, because of organizational dysfunction and poor decisions.
Sponsor Presentation: Maropost
The document discusses two methods for reducing email campaign creation time to zero using Maropost. The first method involves creating web pages that look like emails and using Maropost to pull the content from those pages into automated email campaigns. The second method uses content feeds like RSS or JSON that are inserted into email templates to create personalized automated emails for recipients. Both methods save time over manual email creation and allow marketers to spend more time testing and innovating with their email programs.
Creating Emotional Connections – One Customer at a Time
Within marketing, we often focus on rational arguments and business values, but customers are driven by emotions and personal values. In fact, research shows that people are up to five times more likely to purchase based on an emotional response (over time). Join us to learn how Dell is putting emotional marketing into action. In this session, we'll present how Dell has gradually evolved its marketing communications to be more emotionally driven across channels.
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The document discusses challenges facing email marketers and a vision for the future of marketing. It notes that marketers struggle with accessing and leveraging big data across channels to individualize communications. The future is seen as one where email is integrated into a digital ecosystem allowing contextual communication across all channels. A system of engagement is proposed to turn insights into goal-oriented cross-channel communications through a platform that provides a consistent customer view and makes data actionable.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Email has the best ROI of any digital tactic
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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Key Takeaways:
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
The Future of Marketing is Less Advertising
- 1. The future of marketing is less advertising. MIKE PROULX @McProulx
- 2. 1415
- 7. 5 to 1
- 14. ⬆️ 🔁 + 🙇 ✈️ = 😠
- 15. Source: eMarketer // March, 2016 Millennials (19-25) Millennials (26-32) Gen X (33-49) Baby Boomers (50-68) Seniors (69+) Teens (14-18) Use of Ad Blocking Software (U.S.) 28% 40% 37% 24% 24% 13%
- 16. 50% of ALL americans Source: Millward Brown // April, 2016
- 17. Source: Integral Ad Science // Feb, 2016 Germany UK US Australia France Viewability Rates 54% 53% 50% 45% 42%
- 19. Source: eMarketer // 2015 Banner Ad Spending (U.S. - Billions) $10.53 2014 2015 2016 2017 2018 $11.87 $13.74 $15.11 $16.59
- 20. Do more with less.
- 22. SPOILER ALERT
- 23. Source: Deloitte // March, 2016 TV Ad Social Media Friends Online Review Social Media Ads Video Game Ads Family & Friends Buying Decision Influence 78% 63% 57% 52% 36% 32% Celebrity 30%
- 24. WOM
- 26. A customer’s perception of their interactions with brands. Source: Forrester Research
- 27. 😡 vs. 😊 vs. 😍
- 28. Source: U.S. Office of Consumer Affairs
- 29. Source: U.S. Office of Consumer Affairs
- 30. Source: Forrester Research 6-Year Stock Performance of Big Brands +43% CX Leaders 2018 +14.5% -34% CX Laggards S&P 500
- 31. More marketers will interact with customers via tech + personalization vs. advertising. Source: The Economist // April, 2016 2020
- 32. MARKETERS Source: IBM Econsultancy Study CONSUMERS VS. “Personalization is critical.” “You don’t get me.” 90% 80%
- 33. MARKETERS Source: IBM Econsultancy Study CONSUMERS CX GAP
- 34. MARKETERS Source: IBM Econsultancy Study CONSUMERS
- 36. BRANDS
- 37. CMOs ❤️ CIOs.
- 38. AGENCIES
- 40. PUBLISHERS
- 42. CONSUMERS
- 43. Skip Ad