The document discusses balancing privacy and innovation in the European Union. It notes that the EU Commission, Council, and Parliament work together through a trialogue group on privacy issues. Key points of discussion include balancing privacy rights of citizens with the interests of enterprises, establishing guidelines for using electronic IDs, and determining rules for handling data about deceased persons. The document advocates an approach of proportionality and balance rather than prohibiting uses that could enable new opportunities in the data-driven society.
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
Febelmar Mobile research event 26/05/2015
Don't just ask people …. Watch what they do …. Behavioural mobile research
Alexia Cuypers Proximus/ Gerd Callewaert IPSOS
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
6. “Privacy staat nooit op zichzelf.
Je kan dan ook niet ‘morrelen’
aan privacy. Je kan hoogstens
balanceren tussen privacy en
een ander belang. Dus dat doe
ik ook. Voorzichtig.
Aandachtig. Maar zonder
angst. Innovatie is niet iets om
bang voor te zijn. De toekomst,
is iets om naar uit te kijken.”
Bart Tommelein
Staatssecretaris voor Privacy
7. • Balance privacy citizens- enterprise
• Balance legislation for
European Corporations/
Foreign Corporations
• Opt in for direct marketing
• Officialization Robinson Lists
• Guidelines for usage E-ID
• Data regarding deceased persons
11. A matter of balance between:
• Citizen & enterprise
• Allowing & forbidding
• Using means proportionate to objectives
• Not killing a fly with a canon
• Also a matter of opportunities
PRIVACY IS……
BECAUSE WE ARE LIVING
IN A DATA SOCIETY!
12. Data Tsunami
• 90%worldwide data has been created the last 2 years
• We mainly create them ourselves through the internet
• Data users = citizens individuals, authorities
• Overall data
• Detailed information of networks, interests, habits, behavior
individuals
13. Customization is data driven
• Personalized production
• “Prosumer cooperates”
• Diversity of products
• Scheduled home delivery
• Economy becomes data driven