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Social Media in Successful
Communication Campaigns @starfocus
By Danielle Brigida
National Wildlife Federation
I’m a Wildlife and Technology Geek
Reasons We’re Active on Social
Fire = Criticism
Earth = Relationships
Flood = Support
#jboye14
@starfocus
Thinking About Types of Social Media
Owned
Your Branded Presences
Earned
Organic Shares and
Posts
Paid
Social Advertising
...
Take the Time to Learn the
Communities
• Listen All the Time
• Be Responsive
• Add Value
• Spark Discussion
• Be Present
•...
Work Toward Your Goals
Inspire Americans To
Protect Wildlife For Our
Children’s future
Photographs
Getting
Outdoors
Watchi...
National Wildlife Photo Contest
Think Beyond What is Out There
@starfocus
2013 Photo Contest Results
• 3,000 people entered 32,000 photos
• 10,300 were donated
• Users cast 646,000 votes
• Over 15...
Think Creatively Around Visuals
National Wildlife Week
Repurpose, Alter, & Crowdsource
@starfocus
Think of Where You Can Provide Value
@starfocus
Make Sharing Easy and Accessible
Learn from Your Community and
Advocates
@klsnature
@starfocus
Tools for Conversation and Community
Management
• Crowdbooster
• Tweetdeck
• Bufferapp
• Hootsuite
• SocialBro
#jboye14
@s...
Legal Places to Get Images
• Your Staff
• Your Community
• http://list.ly/list/703-free-stock-or-low-cost-
image-sites
Places to Edit Images for Social
• Pixlr
• PicMonkey
• Liveluvcreate
• Canva
@starfocus
Awesome Screenshot:
https://chrome.google.com/webstore/detail/awesome-screenshot-
captur/alelhddbbhepgpmgidjdcjakblofbmce?...
Listen in Different Ways
@starfocus
You Use Search All the Time
Research Social Media
Search Sites
• Blogs
– Ice Rocket
– Google Blog Search
– Technorati
• Facebook/Twitter
– Search.twit...
Just RSS Your Search Results!
RSS = Real Simple Syndication
@starfocus
Track Relative News and Mentions
Feedly.com
Art of Quality Conversations
• Speak Less- Listen More
• Develop Your Sense of Humor
• Know Your Current Events
• Keep Tra...
Use Content and Blogging to Give
Context to Your Work
Always Remember Why You’re There
@starfocus
Listen, Communicate, Create, Track
Time on Social Media
Listening
Communicating
Creating/Experimenting
Tracking
30%
30%
25...
Questions?
Danielle Brigida
Sr. Manager of Social Strategy
National Wildlife Federation
@starfocus
brigidad@nwf.org
Judy N...
Clean water conference
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Clean water conference

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Clean water conference

  1. 1. Social Media in Successful Communication Campaigns @starfocus By Danielle Brigida National Wildlife Federation
  2. 2. I’m a Wildlife and Technology Geek
  3. 3. Reasons We’re Active on Social Fire = Criticism Earth = Relationships Flood = Support #jboye14 @starfocus
  4. 4. Thinking About Types of Social Media Owned Your Branded Presences Earned Organic Shares and Posts Paid Social Advertising #jboye14 @starfocus
  5. 5. Take the Time to Learn the Communities • Listen All the Time • Be Responsive • Add Value • Spark Discussion • Be Present • Follow the Passion • Provide Visuals, Messages and an Action @starfocus
  6. 6. Work Toward Your Goals Inspire Americans To Protect Wildlife For Our Children’s future Photographs Getting Outdoors Watching for Wildlife Instagram Google+ Facebook Flickr @starfocus
  7. 7. National Wildlife Photo Contest
  8. 8. Think Beyond What is Out There @starfocus
  9. 9. 2013 Photo Contest Results • 3,000 people entered 32,000 photos • 10,300 were donated • Users cast 646,000 votes • Over 150,000 Page views from Facebook
  10. 10. Think Creatively Around Visuals
  11. 11. National Wildlife Week Repurpose, Alter, & Crowdsource @starfocus
  12. 12. Think of Where You Can Provide Value @starfocus
  13. 13. Make Sharing Easy and Accessible
  14. 14. Learn from Your Community and Advocates @klsnature @starfocus
  15. 15. Tools for Conversation and Community Management • Crowdbooster • Tweetdeck • Bufferapp • Hootsuite • SocialBro #jboye14 @starfocus
  16. 16. Legal Places to Get Images • Your Staff • Your Community • http://list.ly/list/703-free-stock-or-low-cost- image-sites
  17. 17. Places to Edit Images for Social • Pixlr • PicMonkey • Liveluvcreate • Canva @starfocus
  18. 18. Awesome Screenshot: https://chrome.google.com/webstore/detail/awesome-screenshot- captur/alelhddbbhepgpmgidjdcjakblofbmce?hl=en @starfocus
  19. 19. Listen in Different Ways @starfocus
  20. 20. You Use Search All the Time
  21. 21. Research Social Media Search Sites • Blogs – Ice Rocket – Google Blog Search – Technorati • Facebook/Twitter – Search.twitter – Social Mention – Mention.net – Boardreader – RSS Notifications @starfocus
  22. 22. Just RSS Your Search Results! RSS = Real Simple Syndication @starfocus
  23. 23. Track Relative News and Mentions Feedly.com
  24. 24. Art of Quality Conversations • Speak Less- Listen More • Develop Your Sense of Humor • Know Your Current Events • Keep Track of Interesting Experiences • Be a Bearer of Good Tidings • Keep Comments Short and To the Point @starfocus
  25. 25. Use Content and Blogging to Give Context to Your Work
  26. 26. Always Remember Why You’re There @starfocus
  27. 27. Listen, Communicate, Create, Track Time on Social Media Listening Communicating Creating/Experimenting Tracking 30% 30% 25% 15%
  28. 28. Questions? Danielle Brigida Sr. Manager of Social Strategy National Wildlife Federation @starfocus brigidad@nwf.org Judy N, Flickr @starfocus

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