Increasing Reach, Engagement and Revenue with Social Media

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Increasing Reach, Engagement and Revenue with Social Media

  1. 1. Increasing Reach,Engagement, and Revenue with social media<br />By Danielle Brigida<br />Digital Marketing Manager<br />National Wildlife Federation<br />
  2. 2. Our mission is to help…<br /> Goals: Increase reach, engagement and revenue<br />
  3. 3. Listening leads to our goals…<br />
  4. 4. Search Sites for Keywords<br />Search Blogs<br />Search News<br />Search Social Sites<br />
  5. 5. Pull Them Into a Listening Dashboard<br />
  6. 6. We Explore Communities = Reach<br />Gardeners<br />Locally Concerned<br />Caregivers<br />Enthusiasts<br />Activists<br />Caregivers<br />
  7. 7. Sifting through Communities<br />
  8. 8. Tracking Mentions and Having Converstaions<br />
  9. 9. Tracking Allows forEngagement<br />
  10. 10. NWF’s Certified Wildlife Habitat Community<br />
  11. 11. Return on Engagement<br />*This article was pulled together by Kelly Senser with members from the community<br />
  12. 12. Measuring Engagement<br />
  13. 13. We Track Content Sharing<br />
  14. 14. We Identify Trends<br />
  15. 15. How Do We Address Revenue?<br />
  16. 16. Ways to help…<br />
  17. 17. Engaging<br />
  18. 18. We Build Networks<br />
  19. 19. We Learn All the Time<br />
  20. 20. Qualitative both/and Quantities<br />
  21. 21. Recognize Investing Takes Time<br /><ul><li>Pick Your Goals
  22. 22. Measure Strategically
  23. 23. Manage Expectations</li></li></ul><li>Return Comes in Many Forms<br />

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