LEVERAGING THE POWER & INFLUENCE  OF 110MM PHILANTHROPIC CAUSES PARTICIPANTS WITH CAUSES ON FACEBOOK
<ul><li>Causes is currently the largest application on Facebook with 110 million registered users.  </li></ul><ul><li>Anyo...
<ul><li>In just two years, our application has raised more than $22 Million for thousands of causes around the globe.  Cur...
<ul><li>Sean Parker & Joe Green Started Causes in 2008, armed with the conviction that Facebook’s enormous reach could be ...
<ul><li>The Application </li></ul><ul><ul><li>110 million installed users on Facebook </li></ul></ul><ul><ul><li>500,000+ ...
Cause Sponsorship Example: Raise awareness for your brand’s philanthropic partnerships,  add Facebook fans &  strengthen b...
Snickers partners with a Feeding America cause to provide meals to hungry Americans. The partnership is  highlighted  in n...
<ul><li>The sponsored cause can also live as a  tab  on Snickers’ Facebook  Fan Page , allowing Snickers to:  </li></ul><u...
Sponsored Cause: Matching Grant Module
<ul><li>Bulletins  are used for regular communication with all cause members via personal email. </li></ul>Sponsored Cause...
Sponsored Cause: Peer-to-Peer Promotion While banner ads and emails can be critical seeding tools, the majority of users w...
Matt views an  invitation  from his friend, Sarah, and decides to join the cause.  Invitations to a sponsored cause have r...
<ul><li>The messaging, media, and background creative on the cause’s Welcome Note can be customized for the campaign.  </l...
Sponsored Cause: Friend Inviter Matt is prompted to invite his friends to the cause and is told how much potential impact ...
Matt’s invitations  organically  spread the campaign to his social network, encouraging a new group of potential supporter...
The average Facebook user has 140 friends, many of whom receive a News Feed story highlighting the sponsorship. Sponsored ...
After donating, the user is stepped through a promotion flow that is nearly identical to the “join flow”, but with the add...
When the matching grant is fully met, Matt and all cause members see Snickers’ thank you banner. This creative stays in pl...
Sponsored Cause: Case Study #1 (Yes PeCan!) CAUSE CAMPAIGN Days of Campaign 28 Match Grant ($) $10,000  Cause Invitations ...
Sponsored Cause: Case Study #2 (Audi TDI) CAUSE CAMPAIGN Days of Campaign 30 Match Grant ($) $25,000  Cause Invitations Se...
Sponsored Cause: Case Study #3 (Snickers Bar Hunger) CAUSE CAMPAIGN Days of Campaign 60 Match Grant ($) $25,000  Cause Inv...
MEASURING SUCCESS & REPORTING <ul><li>All banner media, emails & logos can be tracked through DART with real-time reportin...
RECENT PRAISE FOR CAUSES Clicking For A Cause New York Times, November 12, 2009 Aflac Raises 1.16 Million For Children’s C...
OTHER BRANDS USING FACEBOOK CAUSES
For all inquiries, please contact:  Christopher Miglino 323.645.4964 Skype, AIM: yogamates [email_address] www.causes.com
Upcoming SlideShare
Loading in …5
×

Causes on Facebook

1,287 views

Published on

Causes on Facebook is one of the largest applications on Facbook. This deck shows how corporate partners can leverage the platform to reach over 120M registered users of the application.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,287
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Acceptance rate is roughly 10%.
  • Causes on Facebook

    1. 1. LEVERAGING THE POWER & INFLUENCE OF 110MM PHILANTHROPIC CAUSES PARTICIPANTS WITH CAUSES ON FACEBOOK
    2. 2. <ul><li>Causes is currently the largest application on Facebook with 110 million registered users. </li></ul><ul><li>Anyone can start & seed a cause community on Facebook with our application – with more than 1.5 million nonprofits to choose from, to fundraise for your cause & raise awareness. </li></ul>About Causes
    3. 3. <ul><li>In just two years, our application has raised more than $22 Million for thousands of causes around the globe. Currently, we process $50,000 per day in donations to various 501C3 organizations. Through small donations of $25 per participant, we’ve seen the power of </li></ul><ul><li>microphilanthropy in action. </li></ul><ul><li>Small gestures that create big change. </li></ul>Our Impact
    4. 4. <ul><li>Sean Parker & Joe Green Started Causes in 2008, armed with the conviction that Facebook’s enormous reach could be harnessed for creating positive change in the world. </li></ul><ul><li>Sean is the former President and Co-Founder of Facebook. Joe is a community activist and grassroots organizer working with nonprofit groups around the world. </li></ul>Our Co-Founders: Sean Parker & Joe Green
    5. 5. <ul><li>The Application </li></ul><ul><ul><li>110 million installed users on Facebook </li></ul></ul><ul><ul><li>500,000+ user-created causes </li></ul></ul><ul><ul><li>$22 million donated through the platform </li></ul></ul><ul><ul><li>750,000 media views / day </li></ul></ul><ul><ul><li>13,000 official non-profit partners </li></ul></ul><ul><ul><li>Donations supported to all 1.5 million U.S. non-profits </li></ul></ul><ul><ul><li>Powers FB “charity gifts” </li></ul></ul><ul><ul><li>More than $50,000 in donations processed daily through Causes </li></ul></ul><ul><ul><li>More than 50 brand campaigns launched tied to specific causes </li></ul></ul>Causes Stats & Highlights
    6. 6. Cause Sponsorship Example: Raise awareness for your brand’s philanthropic partnerships, add Facebook fans & strengthen brand equity
    7. 7. Snickers partners with a Feeding America cause to provide meals to hungry Americans. The partnership is highlighted in numerous locations on the main cause page. The sponsored cause lives within the Causes Application. Sponsored Cause: Co-Branding
    8. 8. <ul><li>The sponsored cause can also live as a tab on Snickers’ Facebook Fan Page , allowing Snickers to: </li></ul><ul><li>gather additional fans </li></ul><ul><li>give fans a valuable engagement opportunity </li></ul>Sponsored Cause: Fan Page Integration
    9. 9. Sponsored Cause: Matching Grant Module
    10. 10. <ul><li>Bulletins are used for regular communication with all cause members via personal email. </li></ul>Sponsored Cause: Nonprofit Promotion
    11. 11. Sponsored Cause: Peer-to-Peer Promotion While banner ads and emails can be critical seeding tools, the majority of users will find your cause through invitations from friends.
    12. 12. Matt views an invitation from his friend, Sarah, and decides to join the cause. Invitations to a sponsored cause have roughly an 15% conversion rate while the match is live. Sponsored Cause: Peer-to-Peer Promotion
    13. 13. <ul><li>The messaging, media, and background creative on the cause’s Welcome Note can be customized for the campaign. </li></ul>Can be a video, such as a 30-second spot from a brand or nonprofit representative. Sponsored Cause: Welcome Note
    14. 14. Sponsored Cause: Friend Inviter Matt is prompted to invite his friends to the cause and is told how much potential impact he can have for the nonprofit.
    15. 15. Matt’s invitations organically spread the campaign to his social network, encouraging a new group of potential supporters to check out the cause. Sponsored Cause: Friend Invitation
    16. 16. The average Facebook user has 140 friends, many of whom receive a News Feed story highlighting the sponsorship. Sponsored Cause: Wall Post
    17. 17. After donating, the user is stepped through a promotion flow that is nearly identical to the “join flow”, but with the addition of a prompt to email friends in the cause with a donation challenge. Sponsored Cause: Donation Form
    18. 18. When the matching grant is fully met, Matt and all cause members see Snickers’ thank you banner. This creative stays in place for the remainder of the campaign and is completely customizable . Sponsored Cause: Thank You Banner
    19. 19. Sponsored Cause: Case Study #1 (Yes PeCan!) CAUSE CAMPAIGN Days of Campaign 28 Match Grant ($) $10,000 Cause Invitations Sent 150,000 New Cause Members 22,000 Total Raised ($) $11,600 # of donors 16 Total Donations $1,600 # of News Feed Stories 1,000,000 FAN PAGE   New Fans 33,587 Page Views 76,280 Wall Posts 101 Photo Views 124 Comments n/a Video Plays n/a
    20. 20. Sponsored Cause: Case Study #2 (Audi TDI) CAUSE CAMPAIGN Days of Campaign 30 Match Grant ($) $25,000 Cause Invitations Sent 270,000 New Cause Members 35,000 Total Raised ($) $37,500 # of donors 33 Total Donations $12,500 # of News Feed Stories 1,700,000 FAN PAGE   New Fans 50,089 Page Views 196,540 Wall Posts 571 Photo Views 128,876 Comments 7,314 Video Plays 54,650
    21. 21. Sponsored Cause: Case Study #3 (Snickers Bar Hunger) CAUSE CAMPAIGN Days of Campaign 60 Match Grant ($) $25,000 Cause Invitations Sent 800,000 New Cause Members 93,000 Total Raised ($) $29,500 # of donors 145 Total Donations $4,500 # of News Feed Stories 4,500,000 FAN PAGE   New Fans 41,033 Page Views 294,348 Wall Posts 585 Photo Views 4,848 Comments 1,041 Video Plays 10,030
    22. 22. MEASURING SUCCESS & REPORTING <ul><li>All banner media, emails & logos can be tracked through DART with real-time reporting. Login to access real-time data will be provided upon campaign launch to the designated contact </li></ul><ul><li>Causes will closely monitor all cause invitations sent, invitations acted upon, post to profile & newsfeeds, donations made, new joins to the cause as well as new fan-page growth for the brand – all are provided mid-campaign and upon campaign completion in the metrics wrap-up report </li></ul><ul><li>Cause homepage impressions & logo CTRs are also tracked through DART and will be sent as part of a weekly report to the designated contact </li></ul><ul><li>PR impressions will also be logged by our internal team and delivered with the wrap-up report, 1 week after the close of the campaign </li></ul>
    23. 23. RECENT PRAISE FOR CAUSES Clicking For A Cause New York Times, November 12, 2009 Aflac Raises 1.16 Million For Children’s Cancer Center AdAge, October 9, 2009
    24. 24. OTHER BRANDS USING FACEBOOK CAUSES
    25. 25. For all inquiries, please contact: Christopher Miglino 323.645.4964 Skype, AIM: yogamates [email_address] www.causes.com

    ×