DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

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DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign

  1. 1. Case StudyDoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign Amy Jo Martin Diana Plazas Founder & CEO Director of Online Digital Royalty Marketing for DoubleTree Hotels, Hilton Worldwide
  2. 2. DoubleTree by HiltonCookie CAREavan Campaign Presented by: Diana Plazas & Amy Jo Martin
  3. 3. 1 Truck + 50 States + 25th Anniversary
  4. 4. Digital RoyaltyOrganic OMD Larid+Gensler Partners Ketchum
  5. 5. 125 DoubleTree by Hilton Hotels1,000 employees
  6. 6. The Tour “Hub”
  7. 7. Integrated Campaign • Socialite Program • #SweetBreak Stops • Cookie Truck Contest • Public relations • Blogger outreach • Partnerships • Charity involvement
  8. 8. The Results • 270,000 Cookies • 120% increase in Facebook “Likes” • 10,000+ Sweepstakes entries • Foursquare moving spot • 1,200 print & online features • 230 broadcast features • 2 billion impressions • 32% increase Return on Influence
  9. 9. Thank You! @DianaP & @DoubleTree@AmyJoMartin & @DigitalRoyalty

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